& cplSiteName &

Quantifying 'The Netflix Problem'

Jeff Baumgartner
The Bauminator
Jeff Baumgartner
12/18/2012
50%
50%

4:10 PM -- Marty Roberts, an exec with Comcast Corp. (Nasdaq: CMCSA, CMCSK)-owned Web video publisher thePlatform Inc. , told me that his company has taken some steps to improve its workflow so its partners can more easily deliver video to a growing number of connected devices.

Streamlining is needed as the job gets increasingly complicated. Some of thePlatform's partners need to prepare content for more than 30 profiles to cover a range of desired bit rates, screen sizes and device types.

And then there's Netflix Inc. (Nasdaq: NFLX), and what a lot of people in the OTT video world refer to as "The Netflix Problem." There's a Netflix app for almost every connected device out there -- more than 900. While it's nice to be available everywhere, it also creates an operational nightmare.

NewTeeVee spotted a Netflix blog post with a video that gives that nightmare some real-numbers context. Netflix encodes 120 different versions of each movie, so it's trying to streamline its workflow too.

But that kind of encoding requirement makes preparing 25 to 30 different versions sound like child's play. And The Netflix Problem is one of the reasons the cable guys are being choosy about where they are delivering TV Everywhere content. They aren't trying to boil the ocean, but are instead focusing on the most popular platforms and devices first.

The Netflix video/slideshow below gives you a sense of what needs to happen behind the scenes to get Harold & Kumar Get The Munchies (the movie title for the version in the U.K., where White Castle apparently has not taken one big, greasy hop across the pond) onto everything from a Blu-ray player and a Kindle Fire tablet to a Google TV device:



— Jeff Baumgartner, Site Editor, Light Reading Cable

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
1/10/2013 | 4:00:07 AM
re: Quantifying 'The Netflix Problem'


Love the UK title treatment for Harold & Kumar...here's one from the Cracked vault of: If Movie Posters Were Honest:


 


<img alt="" src="http://i.crackedcdn.com/phpimages/photoshop/9/1/6/48916_slide.jpg?v=1">

More Blogs from The Bauminator
Don't expect anything more to pop for a while, but one analyst sees John Malone & Co. as the 'logical, ultimate acquirer of Ziggo' if the price is right
Cable operators will need to free up at least 24MHz of spectrum for Docsis 3.1. But why is that the magic number?
Liberty Media's rumored plan to snag a 25% stake in Charter for $2.5B could aid the MSO's M&A strategy
Top US cable operators lost 1.41 million video subs in 2012, but the bleeding continues to show signs of slowing in a saturated pay-TV market
Aereo streams its 'no cable required' tagline into the video world. Will consumers tune in to the message?
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue London
November 10, 2017, The Westin Times Square, New York, NY
November 16, 2017, ExCel Centre, London
November 30, 2017, The Westin Times Square
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Is US Lurching Back to Monopoly Status?
Carol Wilson, Editor-at-large, 10/16/2017
Muni Policies Stymie Edge Computing
Carol Wilson, Editor-at-large, 10/17/2017
'Brutal' Automation & the Looming Workforce Cull
Iain Morris, News Editor, 10/18/2017
Pai's FCC Raises Alarms at Competitive Carriers
Carol Wilson, Editor-at-large, 10/16/2017
Worried About Bandwidth for 4K? Here Comes 8K!
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 10/17/2017
Animals with Phones
Selfie Game Strong Click Here
Latest Comment
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives