4:10 PM -- Marty Roberts, an exec with Comcast Corp. (Nasdaq: CMCSA, CMCSK)-owned Web video publisher thePlatform Inc. , told me that his company has taken some steps to improve its workflow so its partners can more easily deliver video to a growing number of connected devices.
Streamlining is needed as the job gets increasingly complicated. Some of thePlatform's partners need to prepare content for more than 30 profiles to cover a range of desired bit rates, screen sizes and device types.
And then there's Netflix Inc. (Nasdaq: NFLX), and what a lot of people in the OTT video world refer to as "The Netflix Problem." There's a Netflix app for almost every connected device out there -- more than 900. While it's nice to be available everywhere, it also creates an operational nightmare.
NewTeeVee spotted a Netflix blog post with a video that gives that nightmare some real-numbers context. Netflix encodes 120 different versions of each movie, so it's trying to streamline its workflow too.
But that kind of encoding requirement makes preparing 25 to 30 different versions sound like child's play. And The Netflix Problem is one of the reasons the cable guys are being choosy about where they are delivering TV Everywhere content. They aren't trying to boil the ocean, but are instead focusing on the most popular platforms and devices first.
The Netflix video/slideshow below gives you a sense of what needs to happen behind the scenes to get Harold & Kumar Get The Munchies (the movie title for the version in the U.K., where White Castle apparently has not taken one big, greasy hop across the pond) onto everything from a Blu-ray player and a Kindle Fire tablet to a Google TV device:
Mellanox offers a complete 10/25/40/50/56/100Gbit/s solution that delivers industry-leading performance, scalability, reliability and efficiency for optimal application performance and data center ROI.
Anshul Sadana answers questions from Steve Saunders, Light Reading’s founder and CEO, about Arista’s CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
Didi Dayton explores Symantec's emerging enterprise security strategies for service providers. Highlights include 'killing the password,' self-defense, advanced analytics and adaptive response in a service provider architecture.
In a move to enhance user experience, Denmark's TDC aims to become an early adopter of DOCSIS 3.1. In partnership with Huawei, TDC recently ran the world's first field tests on its coax network that reached speeds nearing 1 Gbit/s.