PeerTV Claims Euro Telco Trial
LONDON -- The pay TV marketing is heading for another shake up with the news that PeerTV’s set top box has now completed successful field trials with a major telecoms provider in Europe. The PeerTV set top box is a small unit, around the size of a school calculator, but one which packs a considerable commercial and viewing punch, enabling broadcast content distributed via the internet to be downloaded directly onto a normal TV screen. The service also makes websites such as Facebook and YouTube available via television sets so converging pay TV and the internet.
Uniquely, the eTV Solution from PeerTV is an innovative , powerful and high performance eTV Android-based set top box solution which is both easy to integrate and user-friendly for anyone who is familiar with Android’s operating system.
PeerTV’s technology is being closely watched by a number of global telecoms giants, including both fixed line and mobile operators, offering as it does a new channel to compete head on with national pay TV broadcasters. By using the internet to stream broadcast content, telecoms providers can reach out to both national viewers and also cross borders to reach an expatriate audience, a factor which will be of interest to commercial advertisers. The system also avoids the need for a costly terrestrial or satellite broadcasting infrastructure, so removing the largest barrier to market entry for new players in the pay TV sector.