& cplSiteName &

Netflix Streams Onto US Cable

Mari Silbey
4/25/2014
50%
50%

For the first time in the US, Netflix Inc. (Nasdaq: NFLX) is heading to cable set-top boxes.

Atlantic Broadband , Grande Communications , and RCN Corp. all plan to roll out Netflix as an integrated app on leased boxes from TiVo Inc. (Nasdaq: TIVO). While several European operators have launched a similar offering -- including Virgin Media Inc. (Nasdaq: VMED) and com hem AB -- this latest Netflix news represents the first break for the popular online video service in the American cable market.

Netflix has had a tough road in the US, particularly among larger operators investing heavily in their own video-on-demand catalogs and subscription over-the-top services. Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Verizon Communications Inc. (NYSE: VZ) have launched Streampix and Redbox Instant by Verizon respectively as OTT options, and AT&T Inc. (NYSE: T) announced just this week that it is teaming with The Chernin Group on a $500 million joint venture to "acquire, invest in and launch online video businesses." (See AT&T Joins OTT Video Parade.)

On the other hand, smaller cable operators have greater reason to team up with Netflix, given the low profit margins in the video business. As several independent providers emphasized at the ACA Summit earlier this month, when there's an option to cut content costs and still provide a compelling product for broadband and TV customers, they're open to considering it.

The Netflix service for Atlantic Broadband, Grande Communications, and RCN "will be available to customers with TiVo service as early as April 28, 2014," the companies said. Customers who are also Netflix subscribers will be able to access the OTT app alongside linear TV, VOD programming, and other web-based content. According to Atlantic Broadband chief marketing and strategy officer David Isenberg, who described the set-top experience, "Now, watching Netflix is as easy as changing the channel."

Beyond Atlantic Broadband, Grande, and RCN, TiVo has multiple other operator customers in the US who could be targets for Netflix, including Suddenlink Communications , Mediacom Communications Corp. , and General Communication Inc. (GCI) (Nasdaq: GNCMA). Charter Communications Inc. offered TiVo set-tops to subscribers temporarily, but stopped leasing the boxes last summer.

— Mari Silbey, special to Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
4/29/2014 | 10:24:30 PM
Re: Childish
I know Mitch...I am held hostage by Comcast/AT&T just like everybody else.  I always love how they purport to do things for their customers but the reality is it is always the bottom line.  If they had true competition, we would probably be much happier customers.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/29/2014 | 6:51:00 PM
Re: Childish
Liz - Cable companies operate in environments where customers have few choices of alternatives, and where cost margins are fierce. It's no wonder that customer service ratings are often low. In the end, a public business is beholden to shareholders not customers. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
4/28/2014 | 1:10:23 PM
Re: Childish
I'm with you Mitch...can't they just all learn to get along???  Make the customers happy? 
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
4/28/2014 | 11:50:25 AM
Re: Welcome, Captain Kirk
I don't know if Netflix has been partnering, so much as paying them the "protection money" so they can get their feed through in a neutral fashion.

The design of a single site providing diverse on demand content asynchronously, versus multiple sites (channels) providing synchronous entertainment would seem create some interesting frictions.

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/28/2014 | 12:19:18 AM
Childish
Is it childish of me to want to move to an area where the cable company offers TiVo as its standard set-top box? We still miss our TiVo and swear at the DVR that our cable company provides instead. 
DOShea
50%
50%
DOShea,
User Rank: Blogger
4/27/2014 | 4:35:21 PM
Re: Welcome, Captain Kirk
Netflix has been making attempts to partner with the big cable guys, right? I guess it thought it could get them to reconsider their own ventures, but it doesn't look like that is working.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
4/26/2014 | 3:29:37 PM
Welcome, Captain Kirk
This sounds like an alliance between Star Fleet (Netflix) and the Royal Navy circa 1800.   Would the Enterprise need to make peace with a bunch of frigates, I'm not sure, except it is probably an admission that the days of the "channel" are coming to a close, and the ability to specifically select content are here to stay.

 
From The Founder
Either we perform a complete 'factory reset' on the way the telecom industry creates and deploys virtualization, or we face the consequences.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Mobile Operators & Video

4|25|17   |     |   (0) comments


Ovum's Ed Barton discusses the latest mobile operator strategies for mobile video.
LRTV Custom TV
Infinera Introduces Instant Network

4|20|17   |     |   (1) comment


Mike Capuano, vice president of marketing at Infinera, discusses the advancement from Instant Bandwidth to new Instant Network capabilities, which include Bandwidth License Pools, Moveable Licenses and Automated Capacity Engineering (ACE).
Women in Comms Introduction Videos
Vodafone's Eubank on Sponsors, Mentors & Moving On Up

4|19|17   |   4:25   |   (0) comments


Vodafone America's Head of Operations Kimberly Eubank breaks down the difference between a sponsor and a mentor and shares why both made a big difference in her career.
LRTV Custom TV
NYC Auto Show: Are We Smart Yet?

4|18|17   |     |   (0) comments


The auto industry is facing some big transformations as electric vehicles, autonomous technology and connected cars are seen as the future of the industry. During the much-anticipated NY international auto show, there was an emergence of new technology and mobility service on the show floor. Aside from performance, brands like Lincoln, Hyundai, Honda, Mercedes and ...
LRTV Huawei Video Resource Center
The Impact of Video

4|18|17   |     |   (0) comments


David Mercer from Strategy Analytics discusses the impact of video on current strategies.
LRTV Custom TV
Pardeep Kohli Discusses Network Transformation & the Market Opportunity for the 'New' Mavenir Systems

4|13|17   |     |   (0) comments


In a brief discussion at MWC 2017, Heavy Reading analyst Adi Kishore talks to Pardeep Kohli, CEO, Mavenir Systems about the creation of the 'new Mavenir' and some of the key challenges facing operators in today's market. A key theme of the discussion centers around operator need for software-only, virtualized solutions and how they will need to adapt to ...
Women in Comms Introduction Videos
Tech Maverick Shares Her Tips for Gender Inclusivity

4|12|17   |   7:28   |   (0) comments


Wendy Hall Bohling, a corporate escapee, author and gender exclusivity consultant, tells her story of sexism, bias and progress along the road to gender equality in the workforce.
LRTV Huawei Video Resource Center
Huawei at MWC 2017

4|11|17   |     |   (0) comments


At Mobile World Congress 2017, the biggest mobile industry gathering of the year, Huawei showcased its new innovations and solutions with the theme "Open Road," which focuses on cloud, 5G, operation transformation, videos and consumer-oriented products. Its campaign has been recognized by three awards given by GSMA.
LRTV Custom TV
China Telecom NFV Infrastructure on RSD

4|6|17   |     |   (0) comments


Lynn Comp, senior director of market development of Intel, is joined by Chong Zhang, storage engineer at Inspur and Ou Li Yan, architect for technology strategies of China Telecom, for a discussion of what NFV brings.
LRTV Custom TV
Nokia's IMPACT Software Demo

4|6|17   |     |   (0) comments


Khamis Abulgubein of IoT market development at Nokia demonstrates IMPACT (intelligent management platform for all connected things), a software solution with a horizontal approach to managing any device on any application.
LRTV Custom TV
Nokia Introduces Virtual Service Router for More Rapid Service

4|6|17   |     |   (0) comments


James Cumming, product line manager for virtualized service routers at Nokia, demonstrates how the virtual router based off the Nokia ecosystem changes the network function experience.
LRTV Custom TV
The Keys to SD-WAN Success

4|6|17   |     |   (0) comments


Versa Networks CEO Kelly Ahuja talks about the key requirements for service provider-managed SD-WANs.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Brazos Hall - Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Time for a Telecom Reboot
Steve Saunders, CEO and founder, Light Reading, 4/19/2017
Surprise! AT&T Markets 4G Advances as '5G Evolution'
Dan Jones, Mobile Editor, 4/25/2017
Did Verizon Outbid AT&T for Straight Path?
Dan Jones, Mobile Editor, 4/25/2017
First Year TIPs the Scale Toward Success
Denise Culver, 4/24/2017
Unlicensed: It's What's Next for US Mobile Operators
Dan Jones, Mobile Editor, 4/19/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.