Light Reading
Atlantic Broadband, Grande Communications, and RCN all plan to launch a Netflix app to subscribers on leased TiVo set-tops.

Netflix Streams Onto US Cable

Mari Silbey
4/25/2014
50%
50%

For the first time in the US, Netflix Inc. (Nasdaq: NFLX) is heading to cable set-top boxes.

Atlantic Broadband , Grande Communications , and RCN Corp. all plan to roll out Netflix as an integrated app on leased boxes from TiVo Inc. (Nasdaq: TIVO). While several European operators have launched a similar offering -- including Virgin Media Inc. (Nasdaq: VMED) and com hem AB -- this latest Netflix news represents the first break for the popular online video service in the American cable market.

Netflix has had a tough road in the US, particularly among larger operators investing heavily in their own video-on-demand catalogs and subscription over-the-top services. Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Verizon Communications Inc. (NYSE: VZ) have launched Streampix and Redbox Instant by Verizon respectively as OTT options, and AT&T Inc. (NYSE: T) announced just this week that it is teaming with The Chernin Group on a $500 million joint venture to "acquire, invest in and launch online video businesses." (See AT&T Joins OTT Video Parade.)

On the other hand, smaller cable operators have greater reason to team up with Netflix, given the low profit margins in the video business. As several independent providers emphasized at the ACA Summit earlier this month, when there's an option to cut content costs and still provide a compelling product for broadband and TV customers, they're open to considering it.

The Netflix service for Atlantic Broadband, Grande Communications, and RCN "will be available to customers with TiVo service as early as April 28, 2014," the companies said. Customers who are also Netflix subscribers will be able to access the OTT app alongside linear TV, VOD programming, and other web-based content. According to Atlantic Broadband chief marketing and strategy officer David Isenberg, who described the set-top experience, "Now, watching Netflix is as easy as changing the channel."

Beyond Atlantic Broadband, Grande, and RCN, TiVo has multiple other operator customers in the US who could be targets for Netflix, including Suddenlink Communications , Mediacom Communications Corp. , and General Communication Inc. (GCI) (Nasdaq: GNCMA). Charter Communications Inc. offered TiVo set-tops to subscribers temporarily, but stopped leasing the boxes last summer.

— Mari Silbey, special to Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
4/29/2014 | 10:24:30 PM
Re: Childish
I know Mitch...I am held hostage by Comcast/AT&T just like everybody else.  I always love how they purport to do things for their customers but the reality is it is always the bottom line.  If they had true competition, we would probably be much happier customers.
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
4/29/2014 | 6:51:00 PM
Re: Childish
Liz - Cable companies operate in environments where customers have few choices of alternatives, and where cost margins are fierce. It's no wonder that customer service ratings are often low. In the end, a public business is beholden to shareholders not customers. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
4/28/2014 | 1:10:23 PM
Re: Childish
I'm with you Mitch...can't they just all learn to get along???  Make the customers happy? 
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
4/28/2014 | 11:50:25 AM
Re: Welcome, Captain Kirk
I don't know if Netflix has been partnering, so much as paying them the "protection money" so they can get their feed through in a neutral fashion.

The design of a single site providing diverse on demand content asynchronously, versus multiple sites (channels) providing synchronous entertainment would seem create some interesting frictions.

 
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
4/28/2014 | 12:19:18 AM
Childish
Is it childish of me to want to move to an area where the cable company offers TiVo as its standard set-top box? We still miss our TiVo and swear at the DVR that our cable company provides instead. 
DOShea
50%
50%
DOShea,
User Rank: Blogger
4/27/2014 | 4:35:21 PM
Re: Welcome, Captain Kirk
Netflix has been making attempts to partner with the big cable guys, right? I guess it thought it could get them to reconsider their own ventures, but it doesn't look like that is working.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
4/26/2014 | 3:29:37 PM
Welcome, Captain Kirk
This sounds like an alliance between Star Fleet (Netflix) and the Royal Navy circa 1800.   Would the Enterprise need to make peace with a bunch of frigates, I'm not sure, except it is probably an admission that the days of the "channel" are coming to a close, and the ability to specifically select content are here to stay.

 
Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Fiber Revival at Deutsche Telekom
Iain Morris, 8/25/2014
M2M's In Fashion: Wearables Play the US Open
Sarah Reedy, Senior Editor, 8/25/2014
Like Us on Facebook
Twitter Feed