Light Reading
Atlantic Broadband, Grande Communications, and RCN all plan to launch a Netflix app to subscribers on leased TiVo set-tops.

Netflix Streams Onto US Cable

Mari Silbey
4/25/2014
50%
50%

For the first time in the US, Netflix Inc. (Nasdaq: NFLX) is heading to cable set-top boxes.

Atlantic Broadband , Grande Communications , and RCN Corp. all plan to roll out Netflix as an integrated app on leased boxes from TiVo Inc. (Nasdaq: TIVO). While several European operators have launched a similar offering -- including Virgin Media Inc. (Nasdaq: VMED) and com hem AB -- this latest Netflix news represents the first break for the popular online video service in the American cable market.

Netflix has had a tough road in the US, particularly among larger operators investing heavily in their own video-on-demand catalogs and subscription over-the-top services. Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Verizon Communications Inc. (NYSE: VZ) have launched Streampix and Redbox Instant by Verizon respectively as OTT options, and AT&T Inc. (NYSE: T) announced just this week that it is teaming with The Chernin Group on a $500 million joint venture to "acquire, invest in and launch online video businesses." (See AT&T Joins OTT Video Parade.)

On the other hand, smaller cable operators have greater reason to team up with Netflix, given the low profit margins in the video business. As several independent providers emphasized at the ACA Summit earlier this month, when there's an option to cut content costs and still provide a compelling product for broadband and TV customers, they're open to considering it.

The Netflix service for Atlantic Broadband, Grande Communications, and RCN "will be available to customers with TiVo service as early as April 28, 2014," the companies said. Customers who are also Netflix subscribers will be able to access the OTT app alongside linear TV, VOD programming, and other web-based content. According to Atlantic Broadband chief marketing and strategy officer David Isenberg, who described the set-top experience, "Now, watching Netflix is as easy as changing the channel."

Beyond Atlantic Broadband, Grande, and RCN, TiVo has multiple other operator customers in the US who could be targets for Netflix, including Suddenlink Communications , Mediacom Communications Corp. , and General Communication Inc. (GCI) (Nasdaq: GNCMA). Charter Communications Inc. offered TiVo set-tops to subscribers temporarily, but stopped leasing the boxes last summer.

— Mari Silbey, special to Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
4/29/2014 | 10:24:30 PM
Re: Childish
I know Mitch...I am held hostage by Comcast/AT&T just like everybody else.  I always love how they purport to do things for their customers but the reality is it is always the bottom line.  If they had true competition, we would probably be much happier customers.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/29/2014 | 6:51:00 PM
Re: Childish
Liz - Cable companies operate in environments where customers have few choices of alternatives, and where cost margins are fierce. It's no wonder that customer service ratings are often low. In the end, a public business is beholden to shareholders not customers. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
4/28/2014 | 1:10:23 PM
Re: Childish
I'm with you Mitch...can't they just all learn to get along???  Make the customers happy? 
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
4/28/2014 | 11:50:25 AM
Re: Welcome, Captain Kirk
I don't know if Netflix has been partnering, so much as paying them the "protection money" so they can get their feed through in a neutral fashion.

The design of a single site providing diverse on demand content asynchronously, versus multiple sites (channels) providing synchronous entertainment would seem create some interesting frictions.

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/28/2014 | 12:19:18 AM
Childish
Is it childish of me to want to move to an area where the cable company offers TiVo as its standard set-top box? We still miss our TiVo and swear at the DVR that our cable company provides instead. 
DOShea
50%
50%
DOShea,
User Rank: Blogger
4/27/2014 | 4:35:21 PM
Re: Welcome, Captain Kirk
Netflix has been making attempts to partner with the big cable guys, right? I guess it thought it could get them to reconsider their own ventures, but it doesn't look like that is working.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
4/26/2014 | 3:29:37 PM
Welcome, Captain Kirk
This sounds like an alliance between Star Fleet (Netflix) and the Royal Navy circa 1800.   Would the Enterprise need to make peace with a bunch of frigates, I'm not sure, except it is probably an admission that the days of the "channel" are coming to a close, and the ability to specifically select content are here to stay.

 
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
The Human Gain of the Smart Home
Robin Mersh, 10/20/2014
Zayo Zooms Out of the IPO Gate
Dan O'Shea, Managing Editor, 10/17/2014
Like Us on Facebook
Twitter Feed