1:40 PM Here's the sketch that didn't make it on Saturday Night Live

Jeff Baumgartner, Senior Editor

October 3, 2011

1 Min Read
Netflix Gets Spoofed

1:40 PM -- If you haven't really "made it" in the U.S. until Saturday Night Live makes fun of you, then Netflix Inc. (Nasdaq: NFLX) almost made it over the weekend.

The SNL gang put together a skit that spoofs a video of Netflix CEO Reed Hastings and Qwikster CEO Any Rendich apologizing about how the company communicated its recent rate increases and splitting off of its DVD business. It didn't make the cut on Saturday night's show, but NBC, which just expanded a streaming deal with Netflix and happens to be owned by Comcast Corp. (Nasdaq: CMCSA, CMCSK), made sure the bit got a second chance at life by posting it on the Web:



— Jeff Baumgartner, Site Editor, Light Reading Cable

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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