Light Reading

NBC to Stream the Super Bowl

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/21/2011
50%
50%

Welcome to the cable news roundup, Hump Day edition.

  • Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s NBC will blitz -- and perhaps break -- the Internet on Sunday, Feb. 5, when it streams Super Bowl XLVI at NFL.com and NBCSports.com, and makes the game available on Verizon Communications Inc. (NYSE: VZ)'s NFL Mobile app. But its first shot at streaming live NFL post-season games will be Saturday, Jan. 7, when it offers access to the network's Wild Card doubleheader, followed by the Pro Bowl on Sunday, Jan. 29. NBC will complement the live streams with several interactive features, including additional camera angles, in-game highlights and live stats. Access will be offered in the U.S. to anyone with an Internet connection, meaning users apparently won't have to authenticate via an MSO or other pay-TV provider.

  • Walmart's VUDU Inc. service has landed on the Xbox 360, and is priming the pump by offering users a US$4.99 credit toward their first rental or purchase.

  • Concurrent Computer Corp. (Nasdaq: CCUR) has been awarded a U.S. patent for inserting ads into network DVR, video-on-demand and time-shifted content. As an important add-in, Patent No. 8,079,052 -- "Methods, Apparatuses, and Systems for Presenting Advertisement Content Within Trick Files" -- describes how to preserve advertisements when consumers fast-forward or rewind VoD content or shows recorded to a network DVR.

  • A Federal Communications Commission (FCC) judge slapped Comcast with a $375,000 fine and ordered the MSO to expand the distribution of The Tennis Channel in an initial ruling finding that Comcast discriminated against the network while favoring two sports networks owned by the MSO -- Versus and The Golf Channel. The FCC's Enforcement Bureau and Comcast may challenge the ruling, according to Deadline.com.

  • Even if you were to believe the rumor that Verizon has even a remote interest in making a play for Netflix Inc. (Nasdaq: NFLX) in the first place, one analysis suggests that the telco would have to pay about $70 a share -- or about $6.6 billion -- to land it.

  • Speaking of Netflix, it inked a deal to offer British Broadcasting Corp. (BBC) content when it debuts its streaming video service in the U.K. in early 2012. Netflix already offers BBC fare in North American and Latin America via a deal with BBC Worldwide.

    Ed. Note: Light Reading Cable's cable news roundup will be taking a holiday break, but please be on the lookout for plenty of our Top Ten lists and our latest look at the Web of yesteryear in the interim. The cable news roundup will return on Tuesday, Jan. 3, 2012. Happy holidays! (See This Olde Website, Part II .)

    — Jeff Baumgartner, Site Editor, Light Reading Cable



    (6)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    steve q
    50%
    50%
    steve q,
    User Rank: Light Sabre
    12/5/2012 | 4:45:52 PM
    re: NBC to Stream the Super Bowl


    I love to know why verizon is not doing the samething and stream the super bowl like the cable company is doing. We have the best data network in the world that what the reader say,our fois network is the fastest and this will be the best way to show it. About the netflix we have to sign with any company that does streaming to show how our data network is #1.

    kaps
    50%
    50%
    kaps,
    User Rank: Light Beer
    12/5/2012 | 4:45:51 PM
    re: NBC to Stream the Super Bowl


    It's all about the content rights. NBC has the Super Bowl and Wild Card playoffs, so they can choose to stream if they get agreement from the NFL. Verizon has the rights for games on the mobile device side of things -- right now they get NBC's Sunday night games, Monday Night Football and the Thursday NFL Network broadcasts. Verizon doesn't own any landline rights, so no streaming directly from them.


    The interesting twist to watch for is who will end up with rights to tablet viewing on a mobile basis. Right now Verizon's deal doesn't include support for iPads and the like. But "stay tuned" is what they have told us at Mobile Sports Report.

    kaps
    50%
    50%
    kaps,
    User Rank: Light Beer
    12/5/2012 | 4:45:51 PM
    re: NBC to Stream the Super Bowl


    It's all about the content rights. NBC has the Super Bowl and Wild Card playoffs, so they can choose to stream if they get agreement from the NFL. Verizon has the rights for games on the mobile device side of things -- right now they get NBC's Sunday night games, Monday Night Football and the Thursday NFL Network broadcasts. Verizon doesn't own any landline rights, so no streaming directly from them.


    The interesting twist to watch for is who will end up with rights to tablet viewing on a mobile basis. Right now Verizon's deal doesn't include support for iPads and the like. But "stay tuned" is what they have told us at Mobile Sports Report.

    Jeff Baumgartner
    50%
    50%
    Jeff Baumgartner,
    User Rank: Light Beer
    12/5/2012 | 4:45:50 PM
    re: NBC to Stream the Super Bowl


    There's also some good debate going on in terms of how big a deal this is. Will Workman doesn't think so, because the Super Bowl is the mother off all appointment TV viewing.  I have to agree in that the vast majority of people will be watching it on regular TV versus streaming the game to a PC or a tablet or a phone, but I won't be surprised if the number of streams generated by this exceeds expectations just from the sheer novelty factor of it being a first, and a very big first at that.  I might end up being the dork in the room who's checking it out on the laptop to fiddle around with the interactive features.  I'm sure i won't be anywhere near the only one who will be doing that. JB


     


     

    kaps
    50%
    50%
    kaps,
    User Rank: Light Beer
    12/5/2012 | 4:45:49 PM
    re: NBC to Stream the Super Bowl


    I think it will be massive... instead of having to rent multiple TVs (something I have done in the past for Super Bowl parties) you can just have a laptop open in the kitchen, the bathroom, wherever... probably lots of iPads using in-home Wi-Fi to have it open as a "second screen" on the couch.


    Should be interesting to see if any brands can come up with social-media ad campaigns in time for the game. I bet there will be some rudimentary "vote on Facebook" or Twitter hashtag plans to keep Internet watchers engaged.

    kaps
    50%
    50%
    kaps,
    User Rank: Light Beer
    12/5/2012 | 4:45:49 PM
    re: NBC to Stream the Super Bowl


    I think it will be massive... instead of having to rent multiple TVs (something I have done in the past for Super Bowl parties) you can just have a laptop open in the kitchen, the bathroom, wherever... probably lots of iPads using in-home Wi-Fi to have it open as a "second screen" on the couch.


    Should be interesting to see if any brands can come up with social-media ad campaigns in time for the game. I bet there will be some rudimentary "vote on Facebook" or Twitter hashtag plans to keep Internet watchers engaged.

    craigleddy
    50%
    50%
    craigleddy,
    User Rank: Blogger
    12/5/2012 | 4:45:47 PM
    re: NBC to Stream the Super Bowl


    It's a huge deal in a symbolic sense. The Super Bowl is the biggest of all TV events. To now have it streamed live will be marked as a milestone in TV's evolution to Internet TV. It will generate tons of buzz, as it already is doing here.


    I agree with Jeff and Kaps that viewing primarily will be ancillary to the big screen and perhaps just a novelty for many curiosity seekers. Whether it just comes off as a gimmick for some, it provides a good testbed for what can be done on-screen from an interactive standpoint.


    That said, how are they going to find all the capacity for this without populating millions of screens with spinning Internet busy signals??


     


     


     


     


     

    Jeff Baumgartner
    50%
    50%
    Jeff Baumgartner,
    User Rank: Light Beer
    12/5/2012 | 4:45:46 PM
    re: NBC to Stream the Super Bowl


    The capacity question is a great one... isn't the Super Bowl example always been the one used to question the ability of the intertubes to stream video at super scale?  Since it's a live event, I'd guess they will be multicasting it heavily, but I will definitly try to find out how they are going to do it and how they are going to overcome the scale issues with an event of the magnitude of the Super Bowl. NBC has learned a lot from the streaming of the Olympics, so they have to have a good indication already of what they are up against since a massive busy Internet  signal would offer them nothing but a colassal and very public failure to explain.  JB


     

    Flash Poll
    From The Founder
    Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
    Live Streaming Video
    CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
    Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
    LRTV Custom TV
    End-User or Enterprise Benefits to the New IP

    7|30|15   |   04:27   |   (0) comments


    Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
    LRTV Custom TV
    Network Visibility & the New IP

    7|30|15   |   02:23   |   (0) comments


    Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
    Between the CEOs
    Video Exclusive With Basil Alwan, Alcatel-Lucent

    7|24|15   |   26:44   |   (5) comments


    Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
    LRTV Custom TV
    VDF: Enable the Financial With Mobile Money

    7|20|15   |   06:53   |   (0) comments


    Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
    LRTV Custom TV
    Telefónica on OSS Transformation

    7|20|15   |   06:01   |   (0) comments


    Jose Gonzales discusses the details of Telefónica's operation transformation program.
    LRTV Custom TV
    Judi Achmadi on Huawei's Cloud Storage Solution

    7|20|15   |   03:33   |   (0) comments


    Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
    LRTV Custom TV
    KPN Enlightening Digital Business & IT Transformation

    7|20|15   |   06:19   |   (0) comments


    Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
    LRTV Custom TV
    Stratus Telco-Grade Cloud Solutions & NFV

    7|20|15   |   07:34   |   (0) comments


    Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
    LRTV Documentaries
    The Six Million Dollar Business Man

    7|20|15   |   01:52   |   (0) comments


    Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
    Between the CEOs
    CEO Chat With Anukool Lakhina, Guavus

    7|20|15   |   38:51   |   (1) comment


    Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
    LRTV Custom TV
    IBM's Flash Storage With Intel QuickAssist

    7|20|15   |   03:18   |   (0) comments


    Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
    LRTV Huawei Video Resource Center
    Thailand's AIS: Transforming to an FMC Operator

    7|17|15   |   4:53   |   (0) comments


    Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
    Upcoming Live Events
    September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
    September 16, 2015, The Westin Galleria Dallas, Dallas, TX
    September 16, 2015, The Westin Galleria Dallas, Dallas, TX
    September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
    October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
    November 5, 2015, Hilton Santa Clara, Santa Clara, CA
    December 1, 2015, The Westin Times Square, New York City
    All Upcoming Live Events
    Infographics
    Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
    Hot Topics
    AT&T U-verse TV Hits the Skids
    Alan Breznick, Cable/Video Practice Leader, 7/24/2015
    Robbins Succeeds Chambers as Cisco Changes CEOs
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/27/2015
    RJio to Launch Its Own 4G Devices Brand
    Gagandeep Kaur, Contributing Editor, 7/27/2015
    Qualcomm Wants FCC to Stay Out of LTE-U Fray
    Sarah Thomas, Editorial Operations Director, 7/27/2015
    Like Us on Facebook
    Twitter Feed
    September 22, 2015
    Media Begins With “Me”
    Webinar Archive
    BETWEEN THE CEOs - Executive Interviews
    Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
    Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
    Cats with Phones
    Distract-a-Cat Click Here
    The vibrate function makes for a useful cat distraction.