Light Reading

NBC to Stream the Super Bowl

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/21/2011
50%
50%

Welcome to the cable news roundup, Hump Day edition.

  • Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s NBC will blitz -- and perhaps break -- the Internet on Sunday, Feb. 5, when it streams Super Bowl XLVI at NFL.com and NBCSports.com, and makes the game available on Verizon Communications Inc. (NYSE: VZ)'s NFL Mobile app. But its first shot at streaming live NFL post-season games will be Saturday, Jan. 7, when it offers access to the network's Wild Card doubleheader, followed by the Pro Bowl on Sunday, Jan. 29. NBC will complement the live streams with several interactive features, including additional camera angles, in-game highlights and live stats. Access will be offered in the U.S. to anyone with an Internet connection, meaning users apparently won't have to authenticate via an MSO or other pay-TV provider.

  • Walmart's VUDU Inc. service has landed on the Xbox 360, and is priming the pump by offering users a US$4.99 credit toward their first rental or purchase.

  • Concurrent Computer Corp. (Nasdaq: CCUR) has been awarded a U.S. patent for inserting ads into network DVR, video-on-demand and time-shifted content. As an important add-in, Patent No. 8,079,052 -- "Methods, Apparatuses, and Systems for Presenting Advertisement Content Within Trick Files" -- describes how to preserve advertisements when consumers fast-forward or rewind VoD content or shows recorded to a network DVR.

  • A Federal Communications Commission (FCC) judge slapped Comcast with a $375,000 fine and ordered the MSO to expand the distribution of The Tennis Channel in an initial ruling finding that Comcast discriminated against the network while favoring two sports networks owned by the MSO -- Versus and The Golf Channel. The FCC's Enforcement Bureau and Comcast may challenge the ruling, according to Deadline.com.

  • Even if you were to believe the rumor that Verizon has even a remote interest in making a play for Netflix Inc. (Nasdaq: NFLX) in the first place, one analysis suggests that the telco would have to pay about $70 a share -- or about $6.6 billion -- to land it.

  • Speaking of Netflix, it inked a deal to offer British Broadcasting Corp. (BBC) content when it debuts its streaming video service in the U.K. in early 2012. Netflix already offers BBC fare in North American and Latin America via a deal with BBC Worldwide.

    Ed. Note: Light Reading Cable's cable news roundup will be taking a holiday break, but please be on the lookout for plenty of our Top Ten lists and our latest look at the Web of yesteryear in the interim. The cable news roundup will return on Tuesday, Jan. 3, 2012. Happy holidays! (See This Olde Website, Part II .)

    — Jeff Baumgartner, Site Editor, Light Reading Cable



    (6)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View
    steve q
    50%
    50%
    steve q,
    User Rank: Moderator
    12/5/2012 | 4:45:52 PM
    re: NBC to Stream the Super Bowl


    I love to know why verizon is not doing the samething and stream the super bowl like the cable company is doing. We have the best data network in the world that what the reader say,our fois network is the fastest and this will be the best way to show it. About the netflix we have to sign with any company that does streaming to show how our data network is #1.

    kaps
    50%
    50%
    kaps,
    User Rank: Light Beer
    12/5/2012 | 4:45:51 PM
    re: NBC to Stream the Super Bowl


    It's all about the content rights. NBC has the Super Bowl and Wild Card playoffs, so they can choose to stream if they get agreement from the NFL. Verizon has the rights for games on the mobile device side of things -- right now they get NBC's Sunday night games, Monday Night Football and the Thursday NFL Network broadcasts. Verizon doesn't own any landline rights, so no streaming directly from them.


    The interesting twist to watch for is who will end up with rights to tablet viewing on a mobile basis. Right now Verizon's deal doesn't include support for iPads and the like. But "stay tuned" is what they have told us at Mobile Sports Report.

    kaps
    50%
    50%
    kaps,
    User Rank: Light Beer
    12/5/2012 | 4:45:51 PM
    re: NBC to Stream the Super Bowl


    It's all about the content rights. NBC has the Super Bowl and Wild Card playoffs, so they can choose to stream if they get agreement from the NFL. Verizon has the rights for games on the mobile device side of things -- right now they get NBC's Sunday night games, Monday Night Football and the Thursday NFL Network broadcasts. Verizon doesn't own any landline rights, so no streaming directly from them.


    The interesting twist to watch for is who will end up with rights to tablet viewing on a mobile basis. Right now Verizon's deal doesn't include support for iPads and the like. But "stay tuned" is what they have told us at Mobile Sports Report.

    Jeff Baumgartner
    50%
    50%
    Jeff Baumgartner,
    User Rank: Light Beer
    12/5/2012 | 4:45:50 PM
    re: NBC to Stream the Super Bowl


    There's also some good debate going on in terms of how big a deal this is. Will Workman doesn't think so, because the Super Bowl is the mother off all appointment TV viewing.  I have to agree in that the vast majority of people will be watching it on regular TV versus streaming the game to a PC or a tablet or a phone, but I won't be surprised if the number of streams generated by this exceeds expectations just from the sheer novelty factor of it being a first, and a very big first at that.  I might end up being the dork in the room who's checking it out on the laptop to fiddle around with the interactive features.  I'm sure i won't be anywhere near the only one who will be doing that. JB


     


     

    kaps
    50%
    50%
    kaps,
    User Rank: Light Beer
    12/5/2012 | 4:45:49 PM
    re: NBC to Stream the Super Bowl


    I think it will be massive... instead of having to rent multiple TVs (something I have done in the past for Super Bowl parties) you can just have a laptop open in the kitchen, the bathroom, wherever... probably lots of iPads using in-home Wi-Fi to have it open as a "second screen" on the couch.


    Should be interesting to see if any brands can come up with social-media ad campaigns in time for the game. I bet there will be some rudimentary "vote on Facebook" or Twitter hashtag plans to keep Internet watchers engaged.

    kaps
    50%
    50%
    kaps,
    User Rank: Light Beer
    12/5/2012 | 4:45:49 PM
    re: NBC to Stream the Super Bowl


    I think it will be massive... instead of having to rent multiple TVs (something I have done in the past for Super Bowl parties) you can just have a laptop open in the kitchen, the bathroom, wherever... probably lots of iPads using in-home Wi-Fi to have it open as a "second screen" on the couch.


    Should be interesting to see if any brands can come up with social-media ad campaigns in time for the game. I bet there will be some rudimentary "vote on Facebook" or Twitter hashtag plans to keep Internet watchers engaged.

    craigleddy
    50%
    50%
    craigleddy,
    User Rank: Blogger
    12/5/2012 | 4:45:47 PM
    re: NBC to Stream the Super Bowl


    It's a huge deal in a symbolic sense. The Super Bowl is the biggest of all TV events. To now have it streamed live will be marked as a milestone in TV's evolution to Internet TV. It will generate tons of buzz, as it already is doing here.


    I agree with Jeff and Kaps that viewing primarily will be ancillary to the big screen and perhaps just a novelty for many curiosity seekers. Whether it just comes off as a gimmick for some, it provides a good testbed for what can be done on-screen from an interactive standpoint.


    That said, how are they going to find all the capacity for this without populating millions of screens with spinning Internet busy signals??


     


     


     


     


     

    Jeff Baumgartner
    50%
    50%
    Jeff Baumgartner,
    User Rank: Light Beer
    12/5/2012 | 4:45:46 PM
    re: NBC to Stream the Super Bowl


    The capacity question is a great one... isn't the Super Bowl example always been the one used to question the ability of the intertubes to stream video at super scale?  Since it's a live event, I'd guess they will be multicasting it heavily, but I will definitly try to find out how they are going to do it and how they are going to overcome the scale issues with an event of the magnitude of the Super Bowl. NBC has learned a lot from the streaming of the Olympics, so they have to have a good indication already of what they are up against since a massive busy Internet  signal would offer them nothing but a colassal and very public failure to explain.  JB


     

    Flash Poll
    From The Founder
    The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
    Que Sera Sarah
    Growth of the 5G Ecosystem

    3|6|15   |   1:15   |   (1) comment


    Use cases and industry collaborations dominated 5G discussions during Mobile World Congress 2015. For what the road to 5G means for operators and their partners, head to the Building America's 5G Ecosystem event in New York on April 14.
    LRTV Custom TV
    Sonus NaaS IQ Real-Time Demo

    3|6|15   |   4:03   |   (0) comments


    Compass Networks Chairman and CEO Matt Bross and Ray Dolin, CEO of Sonus Networks, demonstrate their Sonus IQ SDN solution using a live video conference connection.
    LRTV Custom TV
    LRTV Talks Carrier WiFi & WiFi Calling With Aptilo Networks

    3|6|15   |   4:53   |   (0) comments


    We stopped by Aptilo Networks, a market leader in WiFi service management and offloading, to discuss the new possibilities with next-generation WiFi calling and why WiFi should be a natural part of any operator strategy.
    LRTV Interviews
    NGMN Chairman Outlines His 5G Vision

    3|6|15   |   5:10   |   (1) comment


    Bruno Jacobfeuerborn, chairman of the NGMN Alliance and Deutsche Telekom CTO, shares his thoughts on the challenges, opportunities and costs of 5G.
    LRTV Interviews
    In the Cloud With Telecom Italia

    3|5|15   |   7:10   |   (0) comments


    Light Reading CEO Steve Saunders sits down with Telecom Italia's Simone Battiferri at Mobile World Congress to discuss virtualization, agility and the economic advantages of the cloud.
    LRTV Huawei Video Resource Center
    New Ways of Working

    3|5|15   |   4:24   |   (0) comments


    At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Hong Kong Telecom's Michael Yue explains how the transformation in its business has changed its customer relationships.
    LRTV Huawei Video Resource Center
    Bridging the Digital Gap

    3|5|15   |   4:03   |   (0) comments


    At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Boingo's Dr. Derek Peterson explains how ICT can help telcos bring the physical and virtual worlds closer together.
    LRTV Huawei Video Resource Center
    Making the Internet of Things Affordable

    3|5|15   |   2:42   |   (0) comments


    At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Telefonica's Dr. Mike Short explains how the Internet of Things demands a new low-cost approach to connectivity from telcos.
    LRTV Huawei Video Resource Center
    Evolution, Not Revolution

    3|5|15   |   2:00   |   (0) comments


    At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Heavy Reading's Patrick Donegan explains why telcos can't be too hasty in their efforts to transform themselves.
    LRTV Custom TV
    Management & Orchestration Enablement Strategies Required for NFV Commercial Success

    3|5|15   |   6:22   |   (0) comments


    NFV commercial success rests on successful service orchestration strategies which can span heterogeneous physical, virtual, legacy and next-gen networks. Network data and security integrity are additional key aspects. Nakina provides a suite of orchestratable network integrity applications built on an open, scalable MANO enablement platform.
    LRTV Huawei Video Resource Center
    The Power of Five Convergences in OceanStor OS

    3|4|15   |   6:24   |   (0) comments


    OceanStor OS is Huawei's brand-new storage operating system. While inheriting the consistent high stability, reliability and performance from the company's previous storage products, OceanStor OS abounds in new converged storage features. Specifically, the new storage operating system achieves "five convergences" to lift storage convergence to a higher level.
    LRTV Huawei Video Resource Center
    4K Brings Extreme Video Experience

    3|4|15   |   8:10   |   (0) comments


    4K video is a hot topic in the video industry. It will certainly bring an extreme video experience to end users. At the same time, however, it will also pose a big challenge to operators. Check out this Huawei 4K experts' discussion about how operators can achieve success in 4K video service.
    Upcoming Live Events
    March 17, 2015, The Cable Center, Denver, CO
    April 14, 2015, The Westin Times Square, New York City, NY
    May 12, 2015, Grand Hyatt, Denver, CO
    May 13-14, 2015, The Westin Peachtree, Atlanta, GA
    June 8, 2015, Chicago, IL
    June 9-10, 2015, Chicago, IL
    June 9, 2015, Chicago, IL
    June 10, 2015, Chicago, IL
    All Upcoming Live Events
    Infographics
    Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
    Hot Topics
    Internet Pioneers Decry Title II Rules
    Carol Wilson, Editor-at-large, 3/2/2015
    Wheeler: We'll Enforce Title II 'Case-By-Case'
    Sarah Thomas, Editorial Operations Director, 3/3/2015
    New CenturyLink CTO in Major Overhaul
    Carol Wilson, Editor-at-large, 3/4/2015
    Alibaba 'Planting a Flag' in US Cloud Market
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 3/4/2015
    Like Us on Facebook
    Twitter Feed
    Webinar Archive
    BETWEEN THE CEOs - Executive Interviews
    Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
    Light Reading CEO Steve Saunders talks transformation and virtualization – including Light Reading's independent testing of the vendor's virtualization solutions – with Cisco CEO John Chambers at Mobile World Congress in Barcelona.
    Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.
    G'day! And welcome to an entirely new feature on Light Reading -- our weekly "CEO-to-CEO" interview.