& cplSiteName &

MobiTV Takes Aim at the… TV

Mari Silbey
12/20/2013
50%
50%

In a bold move for a company that's not a traditional service provider, MobiTV plans to power a service next year that will use an HDMI streaming stick -- or maybe a lightweight set-top box -- to transfer Internet content to the TV set.

MobiTV Inc. isn't saying who will be behind this prospective service. However, based on the way chief strategy officer Rick Herman describes it, it seems safe to say that a broadband or wireless provider would use the MobiTV solution to turn an over-the-top (OTT) video service into something that consumers can easily watch on a living room flat-screen TV.

The idea of delivering online video to TV screens is nothing new. In the US, companies are creating apps for the Xbox, the Roku, and various smart TV sets. However, many of these initial efforts are coming from service providers that operate their own managed infrastructure for TV delivery. The MobiTV approach could open up the business to new competitors.

MobiTV offers an end-to-end solution for video processing and multiscreen video delivery. Starting with live TV signals taken off a satellite, or a library of video-on-demand files, it transfers and encodes content for distribution across multiple platforms. The company has its own digital rights management (DRM) technology but also integrates with third-party DRM products. It transports the video to a content delivery network or, in some cases, houses the software directly within a service provider's infrastructure.

Most impressively, MobiTV powers video services for all Tier 1 wireless operators in the US: Sprint Corp. (NYSE: S), T-Mobile US Inc. , AT&T Inc. (NYSE: T), and NFL Mobile on Verizon Wireless .

Though MobiTV has been all about mobile video for years, the company is now ready to take television full circle back to the living room screen. The technology works for any operator looking to deliver a multiscreen experience, but Herman told us its solution also gives operators that haven't been in the TV business a way to "start participating without trying to out-Comcast Comcast." In other words, the platform makes it possible for new players to try out new types of TV services in an economically feasible way. Competitors don't have to match Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s complete television lineup. They can wade into the television business more slowly and still support a product that consumers might want to buy.

For all that MobiTV's solution promises to deliver, there's also plenty it won't deliver. To cite two prime examples, the company doesn't make chipsets or consumer hardware devices.

On the semiconductor side, it has started partnering with providers to integrate its DRM technology at the chipset level. This is necessary for TV delivery in the home, because movie studios want hardware-based security when consumers are receiving HD-quality content. So far, MobiTV has announced partnerships with Marvell Technology Group Ltd. (Nasdaq: MRVL) and Texas Instruments Inc. (NYSE: TXN).

MobiTV is also lining up industry partners on the device side. It has announced a partnership with EchoStar Corp. LLC (Nasdaq: SATS) for the set-top form factor. Partners for its HDMI stick haven't been disclosed.

The solution "comes in two form factors," Herman said. "There's an HDMI dongle solution… and we'll do a real lightweight set-top box." The solution, which will be called MobiTV Connect, will be offered as a white-label product to service providers.

If the idea of an online TV service packaged with an HDMI adapter seems familiar, it should. Deutsche Telekom AG (NYSE: DT) is experimenting with this so-called set-top virtualization in Eastern Europe. Though the tests are still in the early stages, the business model has the potential to be very disruptive. It combines cheap hardware with cloud-based video delivery, which could make life very interesting for incumbent pay TV providers. (See Deutsche Telekom Tests Set-Top Virtualization.)

Nobody is suggesting that cable TV companies are going away. But the landscape is shifting as more content gets delivered online. With 2014 promising to be a big year for OTT video, MobiTV plans to be right in the thick of things.

— Mari Silbey, special to Light Reading Cable

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
mikeearle1
50%
50%
mikeearle1,
User Rank: Light Beer
1/16/2014 | 11:21:12 AM
Re: Partner with whom?
Love the discussion on the topic - Mari!  Very relevant!  I thought it would be beneficial to share that aioTV already enables this ability!  We deliver traditional multi-channel, VOD, OTT and live streaming content to the TV, in an integrated guide, under an operator's brand, across connected devices.  Additionally, we provide a robust backoffice toolset for service creation, monetization and management utilizing the service providers existing DRMs, conditional access, billing systems and operational workflows, plus no incremental staff.  We just came off a huge CES and have a special demo planned for CableLabs winter conference for operators and content owners.  Let me know if I can  provide any additional insights.  Keep up the great writing!!
albreznick
50%
50%
albreznick,
User Rank: Blogger
12/30/2013 | 5:33:38 PM
Re: Pile of sticks...
You're right on top of the news there, Dan. Yep, I'll bet that we see more streaming sticks besides the one from Alticast. The big question is how much room there is in the market for multiple players. Will be interesting to see holiday sales figures for Chromecast, as well as holiday return totals.  
DOShea
50%
50%
DOShea,
User Rank: Blogger
12/29/2013 | 9:11:51 PM
Re: Pile of sticks...
And now, according to our news wire feed, Alticast has an HDMI streaming stick, too: http://www.lightreading.com/cable-video/set-top-boxes/alticast-plans-to-demo-set-top-stick-at-ces-/d/d-id/707088
DOShea
50%
50%
DOShea,
User Rank: Blogger
12/29/2013 | 9:03:10 PM
Pile of sticks...
Seems like there are a lot more companies going the route of a streaming stick since Google launched Chromecast--I think LG also has one. Wonder if this will be news of more sticks coming out of CES in the weeks ahead.
msilbey
50%
50%
msilbey,
User Rank: Blogger
12/29/2013 | 8:43:36 PM
Re: Partner with whom?
I'm wondering about DirecTV given the rumors that the satellite company plans to launch a niche OTT service. I could also see Arris partnering up on the hardware side. We already know that company has an HDMI adapter in the works. 
msilbey
50%
50%
msilbey,
User Rank: Blogger
12/29/2013 | 8:43:35 PM
Re: Partner with whom?
I'm wondering about DirecTV given the rumors that the satellite company plans to launch a niche OTT service. I could also see Arris partnering up on the hardware side. We already know that company has an HDMI adapter in the works. 
albreznick
50%
50%
albreznick,
User Rank: Blogger
12/23/2013 | 8:00:32 PM
Re: Partner with whom?
Whoops. In re-reading the piece, I see they are talking about a white-label product. Who do you think might take them up on the offer?
albreznick
50%
50%
albreznick,
User Rank: Blogger
12/23/2013 | 7:58:59 PM
Partner with whom?
very interesting story, Mari. i'm left wondering with whom MobiTV might partner to deliver this service. Any guesses on that? Will they offer a white-label service to service providers?
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 14, 1:00PM EDT
What Is Agile?
Kent J. McDonald, Product Owner, Agile Alliance
UPCOMING COURSE SCHEDULE
Friday, September 16, 1:00PM EDT
How to Implement Agile
Alan Bateman, Director, Agile Transformation
Wednesday, September 21, 1:00PM EDT
What Is DevOps?
Colin Kincaid, CTO, Service Provider, Cisco
Friday, September 23, 1:00PM EDT
How to Implement DevOps
,
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Between the CEOs
CEO Chat: UXP's Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (1) comment


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (2) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Google Fiber Can't Be Called a Failure
Carol Wilson, Editor-at-large, 8/26/2016
FirstNet: A Billion-Dollar Boondoggle?
Dan Jones, Mobile Editor, 8/26/2016
WiCipedia: Should Men Be Included? & Olympians Face Discrimination
Eryn Leavens, Special Features & Copy Editor, 8/26/2016
Is There No Stopping Huawei?
Iain Morris, News Editor, 8/26/2016
Google Fiber Downsizing Not Confirmed
Mari Silbey, Senior Editor, Cable/Video, 8/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Bridging the tech skills gap is a major challenge for service providers and suppliers alike today – and the challenge is two-fold when it comes to increasing the number of women in the comms space. Level 3 Communications has made it a priority to overcome both challenges by implementing several unique programs focused on building the right candidates from within – in addition to filling the funnel by supporting STEM and other education programs. During this radio show, you’ll learn about these programs from Mary Beth McGrath, SVP of Global Talent Management at Level 3, and the best ways to bridge your own skills gap so that you are motivated and equipped for change. Plus you’ll have the chance to ask Mary Beth your questions live on the air.