& cplSiteName &

ESPN Streams to the Xbox 360

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
11/19/2012
50%
50%

The WatchESPN app launched on Microsoft Corp. (Nasdaq: MSFT)'s Xbox 360 console Monday, for those consumers who've ponied up for Live Gold memberships.

It's also available only from service providers that have deals set up with ESPN: Time Warner Cable Inc. (NYSE: TWC), Bright House Networks , Verizon Communications Inc. (NYSE: VZ), Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Midcontinent Communications (Midco) .

The app, already available on iOS and Android tablets and smartphones and via PC Web browsers, provides the live HD video feeds of ESPN, ESPN2, ESPNU, ESPN3, ESPN Goal Line and ESPN Buzzer Beater. The Xbox version also lets users pick their favorite sports and teams, provides access to a Mini Guide (a preview of all live events and highlights at the bottom of the screen), and a split-screen feature that shows two events concurrently. The app also works with the voice- and gesture-driven Kinect accessory/platform.



Why this matters
The Xbox 360 still has a long way to go in terms of providing access to live TV programming, but the addition of the WatchESPN app marks the latest step in the device's evolution toward becoming a full-fledged set-top box, and fulfilling Microsoft's vision for making the gaming console the home's central entertainment hub.

Five months ago, at E3, Microsoft had announced it would add more than 30 new content providers to its gaming platform.

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:17:28 PM
re: ESPN Streams to the Xbox 360


To break it down further, The Worldwide Leader in Sports says the WatchESPN app is available to ~40M households that subscribe to pay-TV packages from the operators that have affiliate deals for ESPN's TV Everywhere service:   TW Cable, Comcast, Bright House, Verizon and Midcontinent.  So, not a bad start, but still not anywhere close to total coverage in the US.  JB


 

AESerm
50%
50%
AESerm,
User Rank: Light Beer
12/5/2012 | 5:17:27 PM
re: ESPN Streams to the Xbox 360


Microsoft is keen on qualified content, as I noted in this piece on SmartGlass. Then even content that's qualified (ESPN) faces limited distribution at least in cable circles, as Jeff reports here. (Any hard numbers on Live Gold subs?)

Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Federal Funds for Broadband? Unlikely
Mari Silbey, Senior Editor, Cable/Video, 2/12/2018
Has Europe Switched to a Fiber Diet? Not Yet...
Ray Le Maistre, Editor-in-Chief, 2/15/2018
Net Neutrality: States' Rights vs. the FCC
Mari Silbey, Senior Editor, Cable/Video, 2/13/2018
Will China React to Latest US Huawei, ZTE Slapdown?
Ray Le Maistre, Editor-in-Chief, 2/16/2018
IBM, Microsoft Duke It Out Over Chief Diversity Hire
Sarah Thomas, Director, Women in Comms, 2/15/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed