Light Reading

Comcast Unit Targets Synacor's Turf

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
3/29/2012
50%
50%
Repost This

thePlatform Inc. , the Comcast Corp. (Nasdaq: CMCSA, CMCSK)-owned media publishing firm, has teamed up with Empathy Lab LLC to develop a fast way for independent MSOs to build and launch TV Everywhere portals.

Under the partnership, thePlatform will match its mpx publishing system with Empathy Lab's user interface design modules, which amount to TV Everywhere plug-ins for Web browsers. The pitch is to offer a "turnkey" system that can get Tier 2/3 operators up and running with TV Everywhere rapidly and for less money than they can on their own.

According to this blog post from Empathy Lab SVP of Media and Entertainment Jon Molod, the combination will be targeted to MSOs with 10,000 to 500,000 subscribers. thePlatform and Empathy Labs already share some clients, including Liberty Global Inc. (Nasdaq: LBTY), Rogers Communications Inc. (Toronto: RCI) and Comcast. Empathy Labs also works with DirecTV Group Inc. (NYSE: DTV), Cogeco Cable Inc. (Toronto: CCA) and Digital Entertainment Content Ecosystem LLC (DECE) .

The move puts thePlatform squarely in competition with Synacor Inc. , a Buffalo, N.Y.-based company specializing in building TV Everywhere services that pipe video to PCs, tablets and smartphones. Synacor, fresh off an initial public offering, also targets Tier 2/3 service providers, and counts CenturyLink Inc. (NYSE: CTL) and WideOpenWest Holdings LLC (WOW) among its larger customers.

Why this matters
For thePlatform, the newly added strategic direction will expose it to a sizable market of independent operators that are just now starting to focus on TV Everywhere services. The new partnership will complement thePlatform's traditional focus on larger MSOs such as Comcast, Time Warner Cable Inc. (NYSE: TWC), Cablevision Systems Corp. (NYSE: CVC), Liberty Global and Rogers of Canada.

Although Synacor has helped to fill a technology gap for independent MSOs, the need for economic TV Everywhere platforms has been significant enough to spur the National Cable Television Cooperative Inc. (NCTC) , a buying consortium for nearly 1,000 independent pay-TV operators, to start up its own initiative.

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (6) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
LRTV Custom TV
VMware CEO Pat Gelsinger at Mobile World Congress

4|1|14   |   3:41   |   (0) comments


VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
LRTV Huawei Video Resource Center
Analysts' Impressions of Huawei SoftCOM at ONS 2014

4|1|14   |   1:11   |   (0) comments


After visiting the Huawei booth at ONS, Lee Doyle of Doyle Research gives his appraisal of Huawei's SoftCOM solution.
LRTV Huawei Video Resource Center
Analysts' Impressions of Huawei SoftCOM at ONS 2014

4|1|14   |   1:26   |   (0) comments


After visiting the Huawei booth at ONS, Rick Talbot of Current Analysis gives his appraisal of Huawei's SoftCOM solution.
Hot Topics
China's Innovation Deficit
Robert Clark, 4/9/2014
Businesses Face 'Fiber Gap': Report
Dan O'Shea, Managing Editor, 4/9/2014
BlackBerry's Chen: We're Not Dumping Devices
Dan Jones, Mobile Editor, 4/10/2014
AT&T's Going to Carolina With 1 Gig
Sarah Reedy, Senior Editor, 4/10/2014
Cisco, Juniper Treating Gear Against Potential Heartbleed
Dan O'Shea, Managing Editor, 4/11/2014
Like Us on Facebook
Twitter Feed