Light Reading
thePlatform and Empathy Lab team up to develop TV Everywhere portals for MSOs with 10,000 to 500,000 subscribers

Comcast Unit Targets Synacor's Turf

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
3/29/2012
50%
50%

thePlatform Inc. , the Comcast Corp. (Nasdaq: CMCSA, CMCSK)-owned media publishing firm, has teamed up with Empathy Lab LLC to develop a fast way for independent MSOs to build and launch TV Everywhere portals.

Under the partnership, thePlatform will match its mpx publishing system with Empathy Lab's user interface design modules, which amount to TV Everywhere plug-ins for Web browsers. The pitch is to offer a "turnkey" system that can get Tier 2/3 operators up and running with TV Everywhere rapidly and for less money than they can on their own.

According to this blog post from Empathy Lab SVP of Media and Entertainment Jon Molod, the combination will be targeted to MSOs with 10,000 to 500,000 subscribers. thePlatform and Empathy Labs already share some clients, including Liberty Global Inc. (Nasdaq: LBTY), Rogers Communications Inc. (Toronto: RCI) and Comcast. Empathy Labs also works with DirecTV Group Inc. (NYSE: DTV), Cogeco Cable Inc. (Toronto: CCA) and Digital Entertainment Content Ecosystem LLC (DECE) .

The move puts thePlatform squarely in competition with Synacor Inc. , a Buffalo, N.Y.-based company specializing in building TV Everywhere services that pipe video to PCs, tablets and smartphones. Synacor, fresh off an initial public offering, also targets Tier 2/3 service providers, and counts CenturyLink Inc. (NYSE: CTL) and WideOpenWest Holdings LLC (WOW) among its larger customers.

Why this matters
For thePlatform, the newly added strategic direction will expose it to a sizable market of independent operators that are just now starting to focus on TV Everywhere services. The new partnership will complement thePlatform's traditional focus on larger MSOs such as Comcast, Time Warner Cable Inc. (NYSE: TWC), Cablevision Systems Corp. (NYSE: CVC), Liberty Global and Rogers of Canada.

Although Synacor has helped to fill a technology gap for independent MSOs, the need for economic TV Everywhere platforms has been significant enough to spur the National Cable Television Cooperative Inc. (NCTC) , a buying consortium for nearly 1,000 independent pay-TV operators, to start up its own initiative.

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (1) comment


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Subsea Market Lures New Cast of Characters
Dan O'Shea, Managing Editor, 11/14/2014
Pics: Verizon's Chicago Destination Store
Sarah Reedy, Senior Editor, 11/19/2014
Like Us on Facebook
Twitter Feed