Light Reading
Google's Chromecast platform now hosts more than a dozen official apps, supports dynamic ad insertion, and is drawing attention from the biggest content companies on the planet.

Chromecast's App Revolution

Mari Silbey
2/18/2014
100%
0%

Google is rather quietly, but very quickly, building a huge new app ecosystem for the TV. Less than seven months after the launch of the popular Chromecast streaming stick, the Google platform already hosts more than a dozen official apps, supports technology from Brightcove for dynamic ad insertion, and is drawing attention from the biggest content companies on the planet. (See Chromecast Gives Google a Home Run and Google Chromecast Lands HBO.)

Arguably, Google (Nasdaq: GOOG) started this app revolution back when it opened the doors on the Google Play Store, but the speed at which it's transitioning that ecosystem to the television through Chromecast is stunning. The streaming stick was the highest-selling product in the "Computers and Accessories" category on Amazon over the holidays. Now that Google has opened up its software development kit (SDK), a flood of new apps is expected to debut in the near future.

Last week Brightcove Inc. also announced some very important news for the Chromecast platform. Through technology it acquired from Unicorn Media Inc. , Brightcove is offering a digital ad insertion solution for app publishers who want to stitch geo-targeted ads into Chromecast video streams. Advertising means more money for app makers, and nothing makes content companies perk up quite like the promise of monetization.

Despite its relative infancy, Chromecast is already in the mix with much longer-lived streaming devices -- such as Roku boxes and the Apple TV -- as content companies consider their options for platform distribution. In an email conversation, ESPN Director of Communications Kevin Ota didn't make any promises about Chromecast support, but he did note that, "We have had great success with Apple TV, Roku and Xbox, and we're certainly impressed by ChromeCast. We are looking at it as a platform."

Google has great international aspirations for Chromecast as well. It says it will take Chromecast global sometime later this year.

In short, the Chromecast TV app revolution is well underway. And for Google, it looks like there's nothing but upside ahead.

— Mari Silbey, special to Light Reading

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
swattz101
50%
50%
swattz101,
User Rank: Light Beer
2/20/2014 | 12:44:30 PM
Re: chromecast
I enjoy my ChromeCast. Maybe it would be different if I had a Roku or other device / smart TV.

My current options are my PS3, Comcast DVR (non X1) and ChromeCast. My preferences are the DVR, ChromeCast and then PS3. The PS3 streaming apps are ok, but inconvenient unless I have the controller near me. I always have my phone near me, so anything that I can control with the phone is easy. I expect a Roku would be just as easy as ChromeCast. I look forward to more apps. Content is king!
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 10:12:54 PM
Re: Battle On
@Jessie that's what I thought it was. I really like Impressionist paintings. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 6:18:56 PM
Re: Battle On
Ariella, cropped from my favorite painting despite the weather - Bathers at Asnieres by Georges Seurat.

 


 
mjgraves
50%
50%
mjgraves,
User Rank: Lightning
2/18/2014 | 6:07:27 PM
Re: chromecast
Actually, I have a Chromecast...and it sits largely unused. If you have almost any other kind of streaming solution then they are likely more functional than Chromecast was at the time of launch. There were simply too few apps for it.

For example, we have had Tivo for a dozen years, recently upgrading to the latest Roamio Pro. The user experience watching Netflix via Tivo is as good or better than using Chromecast. Tivo has the advantage of a physical remote control. Both Tivo and Chromecast allow an Android device to be used as a remote control.

Between DVRs, Smart TVs, Roku and Chromecast there's the potential for a lot of duplication of functionality.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 4:56:10 PM
Re: Battle On
@Jessie ha, well I can think of quite a few people who would feel it's worth having just for the YouTube videos. Great choice of picture, especially as it conjures up images of summer while we are still surrounded by snow here. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
2/18/2014 | 4:17:30 PM
Re: chromecast
I remember when Google TV first came out. I thought that it would be a really great complement to cable, improving the experience. But I think that everyone, Google included, realized the problems associated with trying to improve the cable watching experience.

Chromecast is a better entry into the market than Google TV ever was - it is more inobtrusive at a time when cable realizes it need to change. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:48:21 PM
Re: Battle On
Greg, I too have both a Roku and a Chromecast, and if it's 6 of one and a half adozen of the other I will always opt for the less surly Roku. We use Chromecast mainly to view YouTube vids. As far as I know something you cannot do on Roku unless you posess an advanced degree.
Greg Scott
0%
100%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:36:54 PM
Re: Battle On
Thanks Jessie.

BTW I have both a Roku and the Chromecas. Roku is more family friendly in my opinion. Acts more like a TV app because it uses a remote, and not your smart phone.

 

 

 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:25:16 PM
Re: Battle On
Greg, you may have a point there and then maybe not. Yeah sure I would much prefer to update via Chromecast rather than put my Samsung LED 9000 4K Ultra Smart TV ( assuming I own one, which I don't ) to the curb. But now these TVs have some flexibility with Samsung's Smart Evolution. Some people are more than satisfied with just a certain level of "smart" in their TV and often see no reason to go any farther.
Greg Scott
100%
0%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:06:44 PM
Re: Battle On
Not likely Jessie. Becuase of consantly shifting "smartness" needs we're better off with an accessory that can be updated cheaply.

 

Building it into the TV might make the TV obsolete, when the "MySpace" feature is no longer desireable....
Page 1 / 2   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
CenturyLink: Building the Case for NFV

12|19|14   |   02:14   |   (0) comments


At the 2020 Vision Executive Summit, James Feger, VP, Network Strategy & Development at CenturyLink, talks about how the US operator is approaching virtual network functions from an operational and business case perspective.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
Comcast Launches 4K Streaming Service
Alan Breznick, Cable/Video Practice Leader, 12/18/2014
US Carriers, You're Going to Cuba!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/18/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Webinar Archive