Light Reading
Google's Chromecast platform now hosts more than a dozen official apps, supports dynamic ad insertion, and is drawing attention from the biggest content companies on the planet.

Chromecast's App Revolution

Mari Silbey
2/18/2014
100%
0%

Google is rather quietly, but very quickly, building a huge new app ecosystem for the TV. Less than seven months after the launch of the popular Chromecast streaming stick, the Google platform already hosts more than a dozen official apps, supports technology from Brightcove for dynamic ad insertion, and is drawing attention from the biggest content companies on the planet. (See Chromecast Gives Google a Home Run and Google Chromecast Lands HBO.)

Arguably, Google (Nasdaq: GOOG) started this app revolution back when it opened the doors on the Google Play Store, but the speed at which it's transitioning that ecosystem to the television through Chromecast is stunning. The streaming stick was the highest-selling product in the "Computers and Accessories" category on Amazon over the holidays. Now that Google has opened up its software development kit (SDK), a flood of new apps is expected to debut in the near future.

Last week Brightcove Inc. also announced some very important news for the Chromecast platform. Through technology it acquired from Unicorn Media Inc. , Brightcove is offering a digital ad insertion solution for app publishers who want to stitch geo-targeted ads into Chromecast video streams. Advertising means more money for app makers, and nothing makes content companies perk up quite like the promise of monetization.

Despite its relative infancy, Chromecast is already in the mix with much longer-lived streaming devices -- such as Roku boxes and the Apple TV -- as content companies consider their options for platform distribution. In an email conversation, ESPN Director of Communications Kevin Ota didn't make any promises about Chromecast support, but he did note that, "We have had great success with Apple TV, Roku and Xbox, and we're certainly impressed by ChromeCast. We are looking at it as a platform."

Google has great international aspirations for Chromecast as well. It says it will take Chromecast global sometime later this year.

In short, the Chromecast TV app revolution is well underway. And for Google, it looks like there's nothing but upside ahead.

— Mari Silbey, special to Light Reading

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
swattz101
50%
50%
swattz101,
User Rank: Light Beer
2/20/2014 | 12:44:30 PM
Re: chromecast
I enjoy my ChromeCast. Maybe it would be different if I had a Roku or other device / smart TV.

My current options are my PS3, Comcast DVR (non X1) and ChromeCast. My preferences are the DVR, ChromeCast and then PS3. The PS3 streaming apps are ok, but inconvenient unless I have the controller near me. I always have my phone near me, so anything that I can control with the phone is easy. I expect a Roku would be just as easy as ChromeCast. I look forward to more apps. Content is king!
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 10:12:54 PM
Re: Battle On
@Jessie that's what I thought it was. I really like Impressionist paintings. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 6:18:56 PM
Re: Battle On
Ariella, cropped from my favorite painting despite the weather - Bathers at Asnieres by Georges Seurat.

 


 
mjgraves
50%
50%
mjgraves,
User Rank: Lightning
2/18/2014 | 6:07:27 PM
Re: chromecast
Actually, I have a Chromecast...and it sits largely unused. If you have almost any other kind of streaming solution then they are likely more functional than Chromecast was at the time of launch. There were simply too few apps for it.

For example, we have had Tivo for a dozen years, recently upgrading to the latest Roamio Pro. The user experience watching Netflix via Tivo is as good or better than using Chromecast. Tivo has the advantage of a physical remote control. Both Tivo and Chromecast allow an Android device to be used as a remote control.

Between DVRs, Smart TVs, Roku and Chromecast there's the potential for a lot of duplication of functionality.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 4:56:10 PM
Re: Battle On
@Jessie ha, well I can think of quite a few people who would feel it's worth having just for the YouTube videos. Great choice of picture, especially as it conjures up images of summer while we are still surrounded by snow here. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
2/18/2014 | 4:17:30 PM
Re: chromecast
I remember when Google TV first came out. I thought that it would be a really great complement to cable, improving the experience. But I think that everyone, Google included, realized the problems associated with trying to improve the cable watching experience.

Chromecast is a better entry into the market than Google TV ever was - it is more inobtrusive at a time when cable realizes it need to change. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:48:21 PM
Re: Battle On
Greg, I too have both a Roku and a Chromecast, and if it's 6 of one and a half adozen of the other I will always opt for the less surly Roku. We use Chromecast mainly to view YouTube vids. As far as I know something you cannot do on Roku unless you posess an advanced degree.
Greg Scott
0%
100%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:36:54 PM
Re: Battle On
Thanks Jessie.

BTW I have both a Roku and the Chromecas. Roku is more family friendly in my opinion. Acts more like a TV app because it uses a remote, and not your smart phone.

 

 

 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:25:16 PM
Re: Battle On
Greg, you may have a point there and then maybe not. Yeah sure I would much prefer to update via Chromecast rather than put my Samsung LED 9000 4K Ultra Smart TV ( assuming I own one, which I don't ) to the curb. But now these TVs have some flexibility with Samsung's Smart Evolution. Some people are more than satisfied with just a certain level of "smart" in their TV and often see no reason to go any farther.
Greg Scott
100%
0%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:06:44 PM
Re: Battle On
Not likely Jessie. Becuase of consantly shifting "smartness" needs we're better off with an accessory that can be updated cheaply.

 

Building it into the TV might make the TV obsolete, when the "MySpace" feature is no longer desireable....
Page 1 / 2   >   >>
Flash Poll
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
LRTV Huawei Video Resource Center
Microgenesis on Huawei's Switches

9|19|14   |   3:57   |   (0) comments


Microgenesis is a solutions and system integrator company in the Philippines whose areas of expertise include data centers, networking and security products. In this video, Executive Director Jeffrey Choa talks to us about his customers needs and they benefit from using Huawei switches.
LRTV Huawei Video Resource Center
Network Solutions Help the Philippines Jump Ahead

9|17|14   |   2:59   |   (0) comments


In the past, the Philippines has under-invested in technology. Now, the CEO of Softshell talks about how Huawei products help the Philippines jump ahead as the economy improves.
LRTV Huawei Video Resource Center
VCS Observation for Safer Cities in the Netherlands

9|17|14   |   5:20   |   (0) comments


Holland's VCS Observation has been operating for 22 years. Its main goal is to get cities safer. CEO Wim van Deijzen tells us some of the challenges his company faces and how Huawei is helping to overcome these challenges.
LRTV Huawei Video Resource Center
A Conversation With Serbia's Ministry of Interior

9|17|14   |   4:38   |   (0) comments


At HCC 2014, the Assistant Minister of the Ministry of Interior of the Republic of Serbia talks to us about his projects and corporation with Huawei. Solutions like Safe City and E-Government and services like cloud computing are just some of the areas his department is interested in.
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (1) comment


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Photos: Qualcomm Takes Over San Francisco
Sarah Reedy, Senior Editor, 9/19/2014
Exclusive: Microwave Maven Exalt Is Cooked
Dan Jones, Mobile Editor, 9/22/2014
NFV & The Data Center: Top 10 Takeaways
Sarah Reedy, Senior Editor, 9/18/2014
EMC Mulls Merger With HP or Dell – Reports
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2014
Pics: LR's Women in Telecom Breakfast
Sarah Reedy, Senior Editor, 9/16/2014
Like Us on Facebook
Twitter Feed