& cplSiteName &

Chromecast's App Revolution

Mari Silbey
2/18/2014
100%
0%

Google is rather quietly, but very quickly, building a huge new app ecosystem for the TV. Less than seven months after the launch of the popular Chromecast streaming stick, the Google platform already hosts more than a dozen official apps, supports technology from Brightcove for dynamic ad insertion, and is drawing attention from the biggest content companies on the planet. (See Chromecast Gives Google a Home Run and Google Chromecast Lands HBO.)

Arguably, Google (Nasdaq: GOOG) started this app revolution back when it opened the doors on the Google Play Store, but the speed at which it's transitioning that ecosystem to the television through Chromecast is stunning. The streaming stick was the highest-selling product in the "Computers and Accessories" category on Amazon over the holidays. Now that Google has opened up its software development kit (SDK), a flood of new apps is expected to debut in the near future.

Last week Brightcove Inc. also announced some very important news for the Chromecast platform. Through technology it acquired from Unicorn Media Inc. , Brightcove is offering a digital ad insertion solution for app publishers who want to stitch geo-targeted ads into Chromecast video streams. Advertising means more money for app makers, and nothing makes content companies perk up quite like the promise of monetization.

Despite its relative infancy, Chromecast is already in the mix with much longer-lived streaming devices -- such as Roku boxes and the Apple TV -- as content companies consider their options for platform distribution. In an email conversation, ESPN Director of Communications Kevin Ota didn't make any promises about Chromecast support, but he did note that, "We have had great success with Apple TV, Roku and Xbox, and we're certainly impressed by ChromeCast. We are looking at it as a platform."

Google has great international aspirations for Chromecast as well. It says it will take Chromecast global sometime later this year.

In short, the Chromecast TV app revolution is well underway. And for Google, it looks like there's nothing but upside ahead.

— Mari Silbey, special to Light Reading

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
swattz101
50%
50%
swattz101,
User Rank: Light Beer
2/20/2014 | 12:44:30 PM
Re: chromecast
I enjoy my ChromeCast. Maybe it would be different if I had a Roku or other device / smart TV.

My current options are my PS3, Comcast DVR (non X1) and ChromeCast. My preferences are the DVR, ChromeCast and then PS3. The PS3 streaming apps are ok, but inconvenient unless I have the controller near me. I always have my phone near me, so anything that I can control with the phone is easy. I expect a Roku would be just as easy as ChromeCast. I look forward to more apps. Content is king!
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 10:12:54 PM
Re: Battle On
@Jessie that's what I thought it was. I really like Impressionist paintings. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 6:18:56 PM
Re: Battle On
Ariella, cropped from my favorite painting despite the weather - Bathers at Asnieres by Georges Seurat.

 


 
mjgraves
50%
50%
mjgraves,
User Rank: Lightning
2/18/2014 | 6:07:27 PM
Re: chromecast
Actually, I have a Chromecast...and it sits largely unused. If you have almost any other kind of streaming solution then they are likely more functional than Chromecast was at the time of launch. There were simply too few apps for it.

For example, we have had Tivo for a dozen years, recently upgrading to the latest Roamio Pro. The user experience watching Netflix via Tivo is as good or better than using Chromecast. Tivo has the advantage of a physical remote control. Both Tivo and Chromecast allow an Android device to be used as a remote control.

Between DVRs, Smart TVs, Roku and Chromecast there's the potential for a lot of duplication of functionality.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 4:56:10 PM
Re: Battle On
@Jessie ha, well I can think of quite a few people who would feel it's worth having just for the YouTube videos. Great choice of picture, especially as it conjures up images of summer while we are still surrounded by snow here. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
2/18/2014 | 4:17:30 PM
Re: chromecast
I remember when Google TV first came out. I thought that it would be a really great complement to cable, improving the experience. But I think that everyone, Google included, realized the problems associated with trying to improve the cable watching experience.

Chromecast is a better entry into the market than Google TV ever was - it is more inobtrusive at a time when cable realizes it need to change. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:48:21 PM
Re: Battle On
Greg, I too have both a Roku and a Chromecast, and if it's 6 of one and a half adozen of the other I will always opt for the less surly Roku. We use Chromecast mainly to view YouTube vids. As far as I know something you cannot do on Roku unless you posess an advanced degree.
Greg Scott
0%
100%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:36:54 PM
Re: Battle On
Thanks Jessie.

BTW I have both a Roku and the Chromecas. Roku is more family friendly in my opinion. Acts more like a TV app because it uses a remote, and not your smart phone.

 

 

 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:25:16 PM
Re: Battle On
Greg, you may have a point there and then maybe not. Yeah sure I would much prefer to update via Chromecast rather than put my Samsung LED 9000 4K Ultra Smart TV ( assuming I own one, which I don't ) to the curb. But now these TVs have some flexibility with Samsung's Smart Evolution. Some people are more than satisfied with just a certain level of "smart" in their TV and often see no reason to go any farther.
Greg Scott
100%
0%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:06:44 PM
Re: Battle On
Not likely Jessie. Becuase of consantly shifting "smartness" needs we're better off with an accessory that can be updated cheaply.

 

Building it into the TV might make the TV obsolete, when the "MySpace" feature is no longer desireable....
Page 1 / 2   >   >>
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (1) comment


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Is Cable One Beefing Up for Slaughter?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/20/2017
Nokia CTO: 2017 Is the Year 5G Gets in the Field
Dan Jones, Mobile Editor, 1/19/2017
Google Security Lessons for IT
Curtis Franklin, Security Editor, 1/18/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.