& cplSiteName &

Chromecast's App Revolution

Mari Silbey
2/18/2014
100%
0%

Google is rather quietly, but very quickly, building a huge new app ecosystem for the TV. Less than seven months after the launch of the popular Chromecast streaming stick, the Google platform already hosts more than a dozen official apps, supports technology from Brightcove for dynamic ad insertion, and is drawing attention from the biggest content companies on the planet. (See Chromecast Gives Google a Home Run and Google Chromecast Lands HBO.)

Arguably, Google (Nasdaq: GOOG) started this app revolution back when it opened the doors on the Google Play Store, but the speed at which it's transitioning that ecosystem to the television through Chromecast is stunning. The streaming stick was the highest-selling product in the "Computers and Accessories" category on Amazon over the holidays. Now that Google has opened up its software development kit (SDK), a flood of new apps is expected to debut in the near future.

Last week Brightcove Inc. also announced some very important news for the Chromecast platform. Through technology it acquired from Unicorn Media Inc. , Brightcove is offering a digital ad insertion solution for app publishers who want to stitch geo-targeted ads into Chromecast video streams. Advertising means more money for app makers, and nothing makes content companies perk up quite like the promise of monetization.

Despite its relative infancy, Chromecast is already in the mix with much longer-lived streaming devices -- such as Roku boxes and the Apple TV -- as content companies consider their options for platform distribution. In an email conversation, ESPN Director of Communications Kevin Ota didn't make any promises about Chromecast support, but he did note that, "We have had great success with Apple TV, Roku and Xbox, and we're certainly impressed by ChromeCast. We are looking at it as a platform."

Google has great international aspirations for Chromecast as well. It says it will take Chromecast global sometime later this year.

In short, the Chromecast TV app revolution is well underway. And for Google, it looks like there's nothing but upside ahead.

— Mari Silbey, special to Light Reading

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
swattz101
50%
50%
swattz101,
User Rank: Light Beer
2/20/2014 | 12:44:30 PM
Re: chromecast
I enjoy my ChromeCast. Maybe it would be different if I had a Roku or other device / smart TV.

My current options are my PS3, Comcast DVR (non X1) and ChromeCast. My preferences are the DVR, ChromeCast and then PS3. The PS3 streaming apps are ok, but inconvenient unless I have the controller near me. I always have my phone near me, so anything that I can control with the phone is easy. I expect a Roku would be just as easy as ChromeCast. I look forward to more apps. Content is king!
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 10:12:54 PM
Re: Battle On
@Jessie that's what I thought it was. I really like Impressionist paintings. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 6:18:56 PM
Re: Battle On
Ariella, cropped from my favorite painting despite the weather - Bathers at Asnieres by Georges Seurat.

 


 
mjgraves
50%
50%
mjgraves,
User Rank: Lightning
2/18/2014 | 6:07:27 PM
Re: chromecast
Actually, I have a Chromecast...and it sits largely unused. If you have almost any other kind of streaming solution then they are likely more functional than Chromecast was at the time of launch. There were simply too few apps for it.

For example, we have had Tivo for a dozen years, recently upgrading to the latest Roamio Pro. The user experience watching Netflix via Tivo is as good or better than using Chromecast. Tivo has the advantage of a physical remote control. Both Tivo and Chromecast allow an Android device to be used as a remote control.

Between DVRs, Smart TVs, Roku and Chromecast there's the potential for a lot of duplication of functionality.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 4:56:10 PM
Re: Battle On
@Jessie ha, well I can think of quite a few people who would feel it's worth having just for the YouTube videos. Great choice of picture, especially as it conjures up images of summer while we are still surrounded by snow here. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
2/18/2014 | 4:17:30 PM
Re: chromecast
I remember when Google TV first came out. I thought that it would be a really great complement to cable, improving the experience. But I think that everyone, Google included, realized the problems associated with trying to improve the cable watching experience.

Chromecast is a better entry into the market than Google TV ever was - it is more inobtrusive at a time when cable realizes it need to change. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:48:21 PM
Re: Battle On
Greg, I too have both a Roku and a Chromecast, and if it's 6 of one and a half adozen of the other I will always opt for the less surly Roku. We use Chromecast mainly to view YouTube vids. As far as I know something you cannot do on Roku unless you posess an advanced degree.
Greg Scott
0%
100%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:36:54 PM
Re: Battle On
Thanks Jessie.

BTW I have both a Roku and the Chromecas. Roku is more family friendly in my opinion. Acts more like a TV app because it uses a remote, and not your smart phone.

 

 

 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:25:16 PM
Re: Battle On
Greg, you may have a point there and then maybe not. Yeah sure I would much prefer to update via Chromecast rather than put my Samsung LED 9000 4K Ultra Smart TV ( assuming I own one, which I don't ) to the curb. But now these TVs have some flexibility with Samsung's Smart Evolution. Some people are more than satisfied with just a certain level of "smart" in their TV and often see no reason to go any farther.
Greg Scott
100%
0%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:06:44 PM
Re: Battle On
Not likely Jessie. Becuase of consantly shifting "smartness" needs we're better off with an accessory that can be updated cheaply.

 

Building it into the TV might make the TV obsolete, when the "MySpace" feature is no longer desireable....
Page 1 / 2   >   >>
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Telecom Innovators Video Showcase
Mavenir on RCS Cloud Platform & Multi-ID

7|10|17   |     |   (0) comments


Guillaume Le Mener, head of marketing and corporate development at Mavenir, discussed RCS and the recent launch of Multi-ID, which supports T-Mobile's DIGITS, the revolutionary new technology that breaks down the limitation of one number per phone and one phone per number.
LRTV Custom TV
ADTRAN Executive Outlines Trends in Next-Generation 10-Gigabit Cable Networks

7|10|17   |     |   (0) comments


Hossam Salib, VP of Cable and Wireless Strategy at ADTRAN, outlines key trends as MSOs begin to deploy next-generation Gigabit and 10-Gigabit cable networks. In the interview, Hossam outlines the advantages of a Fiber Deep architecture, FTTH options including EPON and RFoG, and the importance of SDN and NFV in building next-generation high-bandwidth cable networks.
LRTV Interviews
Global Capacity: Bandwidth Demand Driving Ethernet Growth

7|6|17   |   6:37   |   (0) comments


At Light Reading's Big Communications Event in Austin, Texas, Global Capacity's VP of Marketing Mary Stanhope talks about how the demand for bandwidth is changing the way service providers deliver broadband services.
LRTV Interviews
Colt's Services Chief on Digital Delivery

7|5|17   |   16:12   |   (0) comments


Rogier Bronsgeest, the chief customer experience officer (chief CEO!) at Colt, discusses the way in which the service provider interacts with its customers these days and his aggressive net promoter score (NPS) targets.
Women in Comms Introduction Videos
BT VP: Women Should Fill Security Talent Gap

7|5|17   |   6:00   |   (2) comments


By 2020 there will be six security jobs for every qualified worker, and Kate Kuehn, vice president of Security for BT in the Americas, says BT wants to encourage women to fill the shortage in jobs.
LRTV Interviews
Colt Sales Exec on Services Trends

7|4|17   |   12:59   |   (0) comments


Colt's sales director for enterprise, James Kershaw, sheds some light on the services currently in demand and how network upgrades are influencing customer demand.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Mobile to Power Online Video Consumption – Zenith
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 7/19/2017
Can Mushroom Sprout in Crowded SD-WAN Field?
Carol Wilson, Editor-at-large, 7/18/2017
AI Will Be Ubiquitous in 2020 but Overhyped in 2017 – Gartner
Sarah Thomas, Director, Women in Comms, 7/18/2017
Facing the Facebook Video Threat
Gary Miles, Chief Marketing Officer, Amdocs, 7/17/2017
The Finger-Lickin' Fone: A Plucky Effort?
Ray Le Maistre, International Group Editor, 7/14/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Fuzzy Quick Fix Click Here
If you can't access it, is it really broken?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.