Light Reading
Google's Chromecast platform now hosts more than a dozen official apps, supports dynamic ad insertion, and is drawing attention from the biggest content companies on the planet.

Chromecast's App Revolution

Mari Silbey
2/18/2014
100%
0%

Google is rather quietly, but very quickly, building a huge new app ecosystem for the TV. Less than seven months after the launch of the popular Chromecast streaming stick, the Google platform already hosts more than a dozen official apps, supports technology from Brightcove for dynamic ad insertion, and is drawing attention from the biggest content companies on the planet. (See Chromecast Gives Google a Home Run and Google Chromecast Lands HBO.)

Arguably, Google (Nasdaq: GOOG) started this app revolution back when it opened the doors on the Google Play Store, but the speed at which it's transitioning that ecosystem to the television through Chromecast is stunning. The streaming stick was the highest-selling product in the "Computers and Accessories" category on Amazon over the holidays. Now that Google has opened up its software development kit (SDK), a flood of new apps is expected to debut in the near future.

Last week Brightcove Inc. also announced some very important news for the Chromecast platform. Through technology it acquired from Unicorn Media Inc. , Brightcove is offering a digital ad insertion solution for app publishers who want to stitch geo-targeted ads into Chromecast video streams. Advertising means more money for app makers, and nothing makes content companies perk up quite like the promise of monetization.

Despite its relative infancy, Chromecast is already in the mix with much longer-lived streaming devices -- such as Roku boxes and the Apple TV -- as content companies consider their options for platform distribution. In an email conversation, ESPN Director of Communications Kevin Ota didn't make any promises about Chromecast support, but he did note that, "We have had great success with Apple TV, Roku and Xbox, and we're certainly impressed by ChromeCast. We are looking at it as a platform."

Google has great international aspirations for Chromecast as well. It says it will take Chromecast global sometime later this year.

In short, the Chromecast TV app revolution is well underway. And for Google, it looks like there's nothing but upside ahead.

— Mari Silbey, special to Light Reading

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
swattz101
50%
50%
swattz101,
User Rank: Light Beer
2/20/2014 | 12:44:30 PM
Re: chromecast
I enjoy my ChromeCast. Maybe it would be different if I had a Roku or other device / smart TV.

My current options are my PS3, Comcast DVR (non X1) and ChromeCast. My preferences are the DVR, ChromeCast and then PS3. The PS3 streaming apps are ok, but inconvenient unless I have the controller near me. I always have my phone near me, so anything that I can control with the phone is easy. I expect a Roku would be just as easy as ChromeCast. I look forward to more apps. Content is king!
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 10:12:54 PM
Re: Battle On
@Jessie that's what I thought it was. I really like Impressionist paintings. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 6:18:56 PM
Re: Battle On
Ariella, cropped from my favorite painting despite the weather - Bathers at Asnieres by Georges Seurat.

 


 
mjgraves
50%
50%
mjgraves,
User Rank: Lightning
2/18/2014 | 6:07:27 PM
Re: chromecast
Actually, I have a Chromecast...and it sits largely unused. If you have almost any other kind of streaming solution then they are likely more functional than Chromecast was at the time of launch. There were simply too few apps for it.

For example, we have had Tivo for a dozen years, recently upgrading to the latest Roamio Pro. The user experience watching Netflix via Tivo is as good or better than using Chromecast. Tivo has the advantage of a physical remote control. Both Tivo and Chromecast allow an Android device to be used as a remote control.

Between DVRs, Smart TVs, Roku and Chromecast there's the potential for a lot of duplication of functionality.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 4:56:10 PM
Re: Battle On
@Jessie ha, well I can think of quite a few people who would feel it's worth having just for the YouTube videos. Great choice of picture, especially as it conjures up images of summer while we are still surrounded by snow here. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
2/18/2014 | 4:17:30 PM
Re: chromecast
I remember when Google TV first came out. I thought that it would be a really great complement to cable, improving the experience. But I think that everyone, Google included, realized the problems associated with trying to improve the cable watching experience.

Chromecast is a better entry into the market than Google TV ever was - it is more inobtrusive at a time when cable realizes it need to change. 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:48:21 PM
Re: Battle On
Greg, I too have both a Roku and a Chromecast, and if it's 6 of one and a half adozen of the other I will always opt for the less surly Roku. We use Chromecast mainly to view YouTube vids. As far as I know something you cannot do on Roku unless you posess an advanced degree.
Greg Scott
0%
100%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:36:54 PM
Re: Battle On
Thanks Jessie.

BTW I have both a Roku and the Chromecas. Roku is more family friendly in my opinion. Acts more like a TV app because it uses a remote, and not your smart phone.

 

 

 
Jessie Morrow
50%
50%
Jessie Morrow,
User Rank: Lightning
2/18/2014 | 1:25:16 PM
Re: Battle On
Greg, you may have a point there and then maybe not. Yeah sure I would much prefer to update via Chromecast rather than put my Samsung LED 9000 4K Ultra Smart TV ( assuming I own one, which I don't ) to the curb. But now these TVs have some flexibility with Samsung's Smart Evolution. Some people are more than satisfied with just a certain level of "smart" in their TV and often see no reason to go any farther.
Greg Scott
100%
0%
Greg Scott,
User Rank: Lightning
2/18/2014 | 1:06:44 PM
Re: Battle On
Not likely Jessie. Becuase of consantly shifting "smartness" needs we're better off with an accessory that can be updated cheaply.

 

Building it into the TV might make the TV obsolete, when the "MySpace" feature is no longer desireable....
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Nokia's Maps Land on Samsung Devices
Sarah Reedy, Senior Editor, 8/29/2014
Now Google Planning Drones-to-Go
Dan Jones, Mobile Editor, 8/29/2014
Music to My Mobile
Sarah Reedy, Senior Editor, 8/28/2014
Be Open to the Freedom of Openness
Kelly Herrell, 8/29/2014
Like Us on Facebook
Twitter Feed