& cplSiteName &

Can Cable Stick One on Chromecast?

Mari Silbey
3/3/2014
50%
50%

In direct contrast to the much-maligned set-tops rented from cable providers, Google's retail Chromecast device -- a low-cost HDMI adapter that streams over-the-top video content to a TV set -- is owned and beloved by many.

There's a long list of reasons why the two device categories are very different, but the sheer popularity of the Chromecast adapter leads to an inevitable question: Should the cable industry follow Google's lead and develop its own HDMI streaming stick solution?

As it turns out, the answer is not simple.

Traditional set-top vendors are exploring the merits of HDMI adapters and the business-case scenarios that could make sense to service providers. Pace plc chief technologist Darren Fawcett told us about three possible use cases for a streaming stick. First, it could be used for mirroring content from a mobile device to a TV. Second, it could connect to a broadband gateway and offer over-the-top video service direct to a TV. Third, it could be used in a hybrid scenario, combining pay TV and broadcast TV programming with OTT video.

There are pros and cons to the hybrid use case. On the pro side, even though it still represents a capex cost for the operator, a streaming stick could be much cheaper than a set-top. And it still gives service providers a way to manage the video experience without relying on a consumer electronics manufacturer to provide the underlying software.

"I think the reason why the stick is appealing to many operators is because, whilst it is a capex client to handle… [it] enables me to maintain the managed service [and] is also controllable in the sense that I know what software version is on it, and I therefore know… what services I can offer and how I can upgrade my services accordingly," Fawcett said.

An HDMI adapter can also be self-installed by a subscriber (no truck roll). Thanks to Google (Nasdaq: GOOG), it has the cachet of a must-have gadget, rather than a must-tolerate cable box.

On the con side, consumer expectations for cable TV are much higher than they are for the over-the-top video that Chromecast supports. Further, operators want the ability to offer an experience that's consistent with what they deliver on other platforms. In short, the performance requirements for cable providers are much different than they are for Google, and that impacts the size and price of the hardware they need.

"You've got to be mindful that, as soon as you start putting… more into it, in effect it becomes a set-top box," Fawcett said. "It's not quite as straightforward as 'The technology is evolving and therefore shrinking. I can fit it all in the dongle.' What we're seeing is technology is evolving, but also requirements are creeping up."

Next page: Who's doing what?

(17)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/14/2014 | 5:38:39 PM
Re: Performance is key
MikeP688: "Creating different classes of users, though, is against the very spirit of the interent that was supposed to be the great equalizer."

Not at all. ISPs have always been able to charge more for more bandwidth. The problem arises when ISPs begin to discriminate against certain websites and businesses with no technical reason for doing so 
Michelle
50%
50%
Michelle,
User Rank: Light Sabre
3/10/2014 | 2:38:42 PM
Re: Chromecast is not for everyone (Briefly)
@Mike yes, you may want to hold off on buying a Roku streaming stick. The regular Roku boxes are already very good.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/6/2014 | 12:26:03 AM
Re: Performance is key
Creating different classes of users, though, is against the very spirit of the interent that was supposed to be the great equalizer.     TELCO's already have tiered plans which we've deliberated here.   The moves, though, are worrisome to say the least.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/6/2014 | 12:09:29 AM
Re: Performance is key
A consumer who pays a premium for cable access has higher demands than someone watching a free video on YouTube.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/5/2014 | 4:10:51 PM
Re: "For Chromecast app developers there needs to be an incentive..."
This discussion makes me wonder if Google will alloy some kind of "in-app purchases" via the Chromecast interface in the future. That would provide an incentive for some app developers. I also wonder if Google will someday allow Chromecast accessories to be made by 3rd parties (like Apple does with various approved iPad accessories) -- so we might see remote controls or "joysticks" to go along with the Chromecast.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 2:01:28 AM
Re: "For Chromecast app developers there needs to be an incentive..."
Yes, it is popular--but there needs to the incentive for the App Developers to drive revenue--and as I said, I am more than confident Google will drive it as it dominates ever more.

 
gconnery
50%
50%
gconnery,
User Rank: Light Sabre
3/5/2014 | 1:59:25 AM
"For Chromecast app developers there needs to be an incentive..."
The incentive for app developers is that the ChromeCast is popular so has sold in large numbers and is easy to use and has an SDK available, allowing them to write support for it into their existing app.

Should HBO Go support it?  Well, what's HBO Go for?  To keep you paying your HBO monthly fee?  Oh, then yes they should.

Should Hulu Plus support it?  Do they want people to pay for Hulu Plus?  Oh, then yes they should.

Should Amazon support it?  Yes.  Should MLB support it?  Yes.  Anything that already has a monetization strategy for mobile should support it.

And if they don't have a mobile monetization strategy?  Well, then they're going to be out of business soon enough.  They probably shouldn't spend money on ChromeCast support.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:51:52 AM
Re: Performance is key
Buffering drives me up the wall....but as one who consider himself a "Power User", I am patient.  But the typical patient may not be as patient.    
MikeP688
0%
100%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:50:54 AM
Re: Not sure what to say...
I thought ROKU was in a step in that direction.

 
MikeP688
0%
100%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:48:22 AM
Re: Chromecast is not for everyone (Briefly)
There is no question that for $ 35, you get a lot of value--just as I'm sure ROKU's offering will be just as valuable.     As for App Developers, there needs to be an incentive for it which I am sure Google will work to figure it out since it is clear that Android is clearing house right now 

 

 
Page 1 / 2   >   >>
From The Founder
NFV's promises of automation and virtualization are intriguing, but what really excites service providers is the massive amount of money they could save.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
AT&T's Tech President Preps Workforce for the Future

7|26|17   |   5:47   |   (6) comments


AT&T is focused on the software-defined network of the future and is reskilling its workforce to get ready too, according to AT&T's President of Technology Development Melissa Arnoldi.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Telecom Innovators Video Showcase
Mavenir on RCS Cloud Platform & Multi-ID

7|10|17   |     |   (0) comments


Guillaume Le Mener, head of marketing and corporate development at Mavenir, discussed RCS and the recent launch of Multi-ID, which supports T-Mobile's DIGITS, the revolutionary new technology that breaks down the limitation of one number per phone and one phone per number.
LRTV Custom TV
ADTRAN Executive Outlines Trends in Next-Generation 10-Gigabit Cable Networks

7|10|17   |     |   (0) comments


Hossam Salib, VP of Cable and Wireless Strategy at ADTRAN, outlines key trends as MSOs begin to deploy next-generation Gigabit and 10-Gigabit cable networks. In the interview, Hossam outlines the advantages of a Fiber Deep architecture, FTTH options including EPON and RFoG, and the importance of SDN and NFV in building next-generation high-bandwidth cable networks.
LRTV Interviews
Global Capacity: Bandwidth Demand Driving Ethernet Growth

7|6|17   |   6:37   |   (0) comments


At Light Reading's Big Communications Event in Austin, Texas, Global Capacity's VP of Marketing Mary Stanhope talks about how the demand for bandwidth is changing the way service providers deliver broadband services.
LRTV Interviews
Colt's Services Chief on Digital Delivery

7|5|17   |   16:12   |   (0) comments


Rogier Bronsgeest, the chief customer experience officer (chief CEO!) at Colt, discusses the way in which the service provider interacts with its customers these days and his aggressive net promoter score (NPS) targets.
Women in Comms Introduction Videos
BT VP: Women Should Fill Security Talent Gap

7|5|17   |   6:00   |   (2) comments


By 2020 there will be six security jobs for every qualified worker, and Kate Kuehn, vice president of Security for BT in the Americas, says BT wants to encourage women to fill the shortage in jobs.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
NFV, SDN, Big Data – It's All About Automation
Craig Matsumoto, Editor-in-Chief, Light Reading, 7/21/2017
AT&T's Tech President Preps Workforce for the Future
Kelsey Kusterer Ziser, Editor, 7/26/2017
The Hidden (Human) Cost of Automation
Steve Saunders, CEO and founder, Light Reading, 7/26/2017
BBC Head: We Must Reinvent Broadcasting for a New Generation
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 7/21/2017
What's a Little Throttling Between Friends?
Mari Silbey, Senior Editor, Cable/Video, 7/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.