Light Reading
Should the cable industry follow Google's lead and develop its own HDMI streaming stick solution? Many think so.

Can Cable Stick One on Chromecast?

Mari Silbey
3/3/2014
50%
50%

In direct contrast to the much-maligned set-tops rented from cable providers, Google's retail Chromecast device -- a low-cost HDMI adapter that streams over-the-top video content to a TV set -- is owned and beloved by many.

There's a long list of reasons why the two device categories are very different, but the sheer popularity of the Chromecast adapter leads to an inevitable question: Should the cable industry follow Google's lead and develop its own HDMI streaming stick solution?

As it turns out, the answer is not simple.

Traditional set-top vendors are exploring the merits of HDMI adapters and the business-case scenarios that could make sense to service providers. Pace plc chief technologist Darren Fawcett told us about three possible use cases for a streaming stick. First, it could be used for mirroring content from a mobile device to a TV. Second, it could connect to a broadband gateway and offer over-the-top video service direct to a TV. Third, it could be used in a hybrid scenario, combining pay TV and broadcast TV programming with OTT video.

There are pros and cons to the hybrid use case. On the pro side, even though it still represents a capex cost for the operator, a streaming stick could be much cheaper than a set-top. And it still gives service providers a way to manage the video experience without relying on a consumer electronics manufacturer to provide the underlying software.

"I think the reason why the stick is appealing to many operators is because, whilst it is a capex client to handle… [it] enables me to maintain the managed service [and] is also controllable in the sense that I know what software version is on it, and I therefore know… what services I can offer and how I can upgrade my services accordingly," Fawcett said.

An HDMI adapter can also be self-installed by a subscriber (no truck roll). Thanks to Google (Nasdaq: GOOG), it has the cachet of a must-have gadget, rather than a must-tolerate cable box.

On the con side, consumer expectations for cable TV are much higher than they are for the over-the-top video that Chromecast supports. Further, operators want the ability to offer an experience that's consistent with what they deliver on other platforms. In short, the performance requirements for cable providers are much different than they are for Google, and that impacts the size and price of the hardware they need.

"You've got to be mindful that, as soon as you start putting… more into it, in effect it becomes a set-top box," Fawcett said. "It's not quite as straightforward as 'The technology is evolving and therefore shrinking. I can fit it all in the dongle.' What we're seeing is technology is evolving, but also requirements are creeping up."

Next page: Who's doing what?

(17)  | 
Comment  | 
Print  | 
Page 1 / 2 Next >
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/14/2014 | 5:38:39 PM
Re: Performance is key
MikeP688: "Creating different classes of users, though, is against the very spirit of the interent that was supposed to be the great equalizer."

Not at all. ISPs have always been able to charge more for more bandwidth. The problem arises when ISPs begin to discriminate against certain websites and businesses with no technical reason for doing so 
Michelle
50%
50%
Michelle,
User Rank: Moderator
3/10/2014 | 2:38:42 PM
Re: Chromecast is not for everyone (Briefly)
@Mike yes, you may want to hold off on buying a Roku streaming stick. The regular Roku boxes are already very good.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/6/2014 | 12:26:03 AM
Re: Performance is key
Creating different classes of users, though, is against the very spirit of the interent that was supposed to be the great equalizer.     TELCO's already have tiered plans which we've deliberated here.   The moves, though, are worrisome to say the least.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/6/2014 | 12:09:29 AM
Re: Performance is key
A consumer who pays a premium for cable access has higher demands than someone watching a free video on YouTube.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/5/2014 | 4:10:51 PM
Re: "For Chromecast app developers there needs to be an incentive..."
This discussion makes me wonder if Google will alloy some kind of "in-app purchases" via the Chromecast interface in the future. That would provide an incentive for some app developers. I also wonder if Google will someday allow Chromecast accessories to be made by 3rd parties (like Apple does with various approved iPad accessories) -- so we might see remote controls or "joysticks" to go along with the Chromecast.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 2:01:28 AM
Re: "For Chromecast app developers there needs to be an incentive..."
Yes, it is popular--but there needs to the incentive for the App Developers to drive revenue--and as I said, I am more than confident Google will drive it as it dominates ever more.

 
gconnery
50%
50%
gconnery,
User Rank: Light Sabre
3/5/2014 | 1:59:25 AM
"For Chromecast app developers there needs to be an incentive..."
The incentive for app developers is that the ChromeCast is popular so has sold in large numbers and is easy to use and has an SDK available, allowing them to write support for it into their existing app.

Should HBO Go support it?  Well, what's HBO Go for?  To keep you paying your HBO monthly fee?  Oh, then yes they should.

Should Hulu Plus support it?  Do they want people to pay for Hulu Plus?  Oh, then yes they should.

Should Amazon support it?  Yes.  Should MLB support it?  Yes.  Anything that already has a monetization strategy for mobile should support it.

And if they don't have a mobile monetization strategy?  Well, then they're going to be out of business soon enough.  They probably shouldn't spend money on ChromeCast support.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:51:52 AM
Re: Performance is key
Buffering drives me up the wall....but as one who consider himself a "Power User", I am patient.  But the typical patient may not be as patient.    
MikeP688
0%
100%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:50:54 AM
Re: Not sure what to say...
I thought ROKU was in a step in that direction.

 
MikeP688
0%
100%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:48:22 AM
Re: Chromecast is not for everyone (Briefly)
There is no question that for $ 35, you get a lot of value--just as I'm sure ROKU's offering will be just as valuable.     As for App Developers, there needs to be an incentive for it which I am sure Google will work to figure it out since it is clear that Android is clearing house right now 

 

 
Page 1 / 2   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (7) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Google, AT&T, BT Unite on Network Data Models
Carol Wilson, Editor-at-large, 11/20/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Like Us on Facebook
Twitter Feed