& cplSiteName &

Can Cable Stick One on Chromecast?

Mari Silbey
3/3/2014
50%
50%

In direct contrast to the much-maligned set-tops rented from cable providers, Google's retail Chromecast device -- a low-cost HDMI adapter that streams over-the-top video content to a TV set -- is owned and beloved by many.

There's a long list of reasons why the two device categories are very different, but the sheer popularity of the Chromecast adapter leads to an inevitable question: Should the cable industry follow Google's lead and develop its own HDMI streaming stick solution?

As it turns out, the answer is not simple.

Traditional set-top vendors are exploring the merits of HDMI adapters and the business-case scenarios that could make sense to service providers. Pace plc chief technologist Darren Fawcett told us about three possible use cases for a streaming stick. First, it could be used for mirroring content from a mobile device to a TV. Second, it could connect to a broadband gateway and offer over-the-top video service direct to a TV. Third, it could be used in a hybrid scenario, combining pay TV and broadcast TV programming with OTT video.

There are pros and cons to the hybrid use case. On the pro side, even though it still represents a capex cost for the operator, a streaming stick could be much cheaper than a set-top. And it still gives service providers a way to manage the video experience without relying on a consumer electronics manufacturer to provide the underlying software.

"I think the reason why the stick is appealing to many operators is because, whilst it is a capex client to handle… [it] enables me to maintain the managed service [and] is also controllable in the sense that I know what software version is on it, and I therefore know… what services I can offer and how I can upgrade my services accordingly," Fawcett said.

An HDMI adapter can also be self-installed by a subscriber (no truck roll). Thanks to Google (Nasdaq: GOOG), it has the cachet of a must-have gadget, rather than a must-tolerate cable box.

On the con side, consumer expectations for cable TV are much higher than they are for the over-the-top video that Chromecast supports. Further, operators want the ability to offer an experience that's consistent with what they deliver on other platforms. In short, the performance requirements for cable providers are much different than they are for Google, and that impacts the size and price of the hardware they need.

"You've got to be mindful that, as soon as you start putting… more into it, in effect it becomes a set-top box," Fawcett said. "It's not quite as straightforward as 'The technology is evolving and therefore shrinking. I can fit it all in the dongle.' What we're seeing is technology is evolving, but also requirements are creeping up."

Next page: Who's doing what?

(17)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/14/2014 | 5:38:39 PM
Re: Performance is key
MikeP688: "Creating different classes of users, though, is against the very spirit of the interent that was supposed to be the great equalizer."

Not at all. ISPs have always been able to charge more for more bandwidth. The problem arises when ISPs begin to discriminate against certain websites and businesses with no technical reason for doing so 
Michelle
50%
50%
Michelle,
User Rank: Light Sabre
3/10/2014 | 2:38:42 PM
Re: Chromecast is not for everyone (Briefly)
@Mike yes, you may want to hold off on buying a Roku streaming stick. The regular Roku boxes are already very good.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/6/2014 | 12:26:03 AM
Re: Performance is key
Creating different classes of users, though, is against the very spirit of the interent that was supposed to be the great equalizer.     TELCO's already have tiered plans which we've deliberated here.   The moves, though, are worrisome to say the least.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/6/2014 | 12:09:29 AM
Re: Performance is key
A consumer who pays a premium for cable access has higher demands than someone watching a free video on YouTube.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/5/2014 | 4:10:51 PM
Re: "For Chromecast app developers there needs to be an incentive..."
This discussion makes me wonder if Google will alloy some kind of "in-app purchases" via the Chromecast interface in the future. That would provide an incentive for some app developers. I also wonder if Google will someday allow Chromecast accessories to be made by 3rd parties (like Apple does with various approved iPad accessories) -- so we might see remote controls or "joysticks" to go along with the Chromecast.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 2:01:28 AM
Re: "For Chromecast app developers there needs to be an incentive..."
Yes, it is popular--but there needs to the incentive for the App Developers to drive revenue--and as I said, I am more than confident Google will drive it as it dominates ever more.

 
gconnery
50%
50%
gconnery,
User Rank: Light Sabre
3/5/2014 | 1:59:25 AM
"For Chromecast app developers there needs to be an incentive..."
The incentive for app developers is that the ChromeCast is popular so has sold in large numbers and is easy to use and has an SDK available, allowing them to write support for it into their existing app.

Should HBO Go support it?  Well, what's HBO Go for?  To keep you paying your HBO monthly fee?  Oh, then yes they should.

Should Hulu Plus support it?  Do they want people to pay for Hulu Plus?  Oh, then yes they should.

Should Amazon support it?  Yes.  Should MLB support it?  Yes.  Anything that already has a monetization strategy for mobile should support it.

And if they don't have a mobile monetization strategy?  Well, then they're going to be out of business soon enough.  They probably shouldn't spend money on ChromeCast support.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:51:52 AM
Re: Performance is key
Buffering drives me up the wall....but as one who consider himself a "Power User", I am patient.  But the typical patient may not be as patient.    
MikeP688
0%
100%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:50:54 AM
Re: Not sure what to say...
I thought ROKU was in a step in that direction.

 
MikeP688
0%
100%
MikeP688,
User Rank: Light Sabre
3/5/2014 | 1:48:22 AM
Re: Chromecast is not for everyone (Briefly)
There is no question that for $ 35, you get a lot of value--just as I'm sure ROKU's offering will be just as valuable.     As for App Developers, there needs to be an incentive for it which I am sure Google will work to figure it out since it is clear that Android is clearing house right now 

 

 
Page 1 / 2   >   >>
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 14, 1:00PM EDT
What Is Agile?
Kent J. McDonald, Product Owner, Agile Alliance
UPCOMING COURSE SCHEDULE
Friday, September 16, 1:00PM EDT
How to Implement Agile
Alan Bateman, Director, Agile Transformation
Wednesday, September 21, 1:00PM EDT
What Is DevOps?
Colin Kincaid, CTO, Service Provider, Cisco
Friday, September 23, 1:00PM EDT
How to Implement DevOps
,
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Between the CEOs
CEO Chat: UXP Systems' Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (1) comment


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (2) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cisco Developing 'Monica' Digital Assistant
Mitch Wagner, West Coast Bureau Chief, Light Reading, 8/22/2016
FirstNet: A Billion-Dollar Boondoggle?
Dan Jones, Mobile Editor, 8/26/2016
WiCipedia: Should Men Be Included? & Olympians Face Discrimination
Eryn Leavens, Special Features & Copy Editor, 8/26/2016
Google Fiber Can't Be Called a Failure
Carol Wilson, Editor-at-large, 8/26/2016
Google Fiber Downsizing Not Confirmed
Mari Silbey, Senior Editor, Cable/Video, 8/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Bridging the tech skills gap is a major challenge for service providers and suppliers alike today – and the challenge is two-fold when it comes to increasing the number of women in the comms space. Level 3 Communications has made it a priority to overcome both challenges by implementing several unique programs focused on building the right candidates from within – in addition to filling the funnel by supporting STEM and other education programs. During this radio show, you’ll learn about these programs from Mary Beth McGrath, SVP of Global Talent Management at Level 3, and the best ways to bridge your own skills gap so that you are motivated and equipped for change. Plus you’ll have the chance to ask Mary Beth your questions live on the air.