NEW YORK -- Cable Next-Gen Video Strategies -- Internet video could transform the pay-TV industry, as cable MSOs could use the Web to market programming to subscribers outside the geographic reach of their networks, say the CEOs of Boxee and Roku Inc.

We don't know which cable company will be the first to market Internet video programming to non-subscribers outside their territories, but Roku CEO Anthony Wood said it is inevitable that pay-TV providers will expand into OTT video. "Within 12 to 24 months we will see a traditional cable company go over the top," Wood tells LRTV:

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Boxee CEO Avner Ronen told cable executives in the audience that it would be a mistake not to take advantage of Internet video to reach new subscribers:

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Other noteworthy tidbits from Ronen and Wood:

— Steve Donohue, Special to Light Reading Cable