Boxee, Roku Predict Pay TV's Transformation
NEW YORK -- Cable Next-Gen Video Strategies -- Internet video could transform the pay-TV industry, as cable MSOs could use the Web to market programming to subscribers outside the geographic reach of their networks, say the CEOs of Boxee and Roku Inc.
We don't know which cable company will be the first to market Internet video programming to non-subscribers outside their territories, but Roku CEO Anthony Wood said it is inevitable that pay-TV providers will expand into OTT video. "Within 12 to 24 months we will see a traditional cable company go over the top," Wood tells LRTV:
Boxee CEO Avner Ronen told cable executives in the audience that it would be a mistake not to take advantage of Internet video to reach new subscribers:
Other noteworthy tidbits from Ronen and Wood:
- Roku is conducting trials with smaller cable operators that are testing its platform as an IP video solution.
- Wood claims that about 40 percent of viewers who have purchased Roku's OTT set-top this year have cut the cord on cable subscriptions, up from 30 percent last year.
- Ronen predicts that four years from now, there will be an Internet-based TV show or experience that is going to be bigger than the biggest TV franchise today. [Ed. note: There already is. It's called pornography.]
- Major programming networks will be available on Boxee and other OTT platforms once contracts with existing distributors expire, and content owners are able to sell rights to new entrants, Ronen said.
- Boxee now counts 1.7 million users, many of whom spend two hours at a time watching online video. (See Boxee Launches Cord-Cutting Box .)
— Steve Donohue, Special to Light Reading Cable