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ADB launches first OTT offering incorporating MPEG-DASH for enhanced video delivery.

ADB Claims MPEG-DASH First

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Light Reading
1/6/2014
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GENEVA -- Advanced Digital Broadcast (ADB) today announced that it is first to market with a commercial MPEG-DASH (Dynamic Adaptive Streaming over HTTP) implementation, making standardised video delivery via the internet a reality for the first time. The MPEG-DASH implementation, along with a Common Encryption (CENC) scheme using Intertrust Technologies’ Marlin DRM, forms part of ADB’s new, ready-to-deploy OTT solution for video service providers looking for a high quality, standards-based OTT solution.

The first OTT service which uses tivůon! technology is Infinity, from Mediaset, which went live in Italy on December 11th. Customers with existing ADB-powered HD set-top boxes (i-CAN 1850S, 2850ST, 3820T) received an automatic over-the-air software update, adding support for MPEG-DASH and allowing them to enjoy the Infinity service from day one. All new Italian i-CAN HD set-top boxes will feature the new software.

The tivůon OTT technology is a new development from tivů, a joint venture formed by RAI, Mediaset and Telecom Italia Media. tivůon! OTT technology for STBs is based on the MHP standard, uses MPEG-DASH for streaming and Marlin DRM for secure catch-up TV and VOD. ADB has been a Tivů partner since the 2009 launch of the tivůsat platform, which offers free-to-air TV for all Italian citizens via satellite.

ADB S.A.

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