SeaWell, Arris Enable New Multiscreen Advertising Revenue
SUWANEE, Ga. -- ARRIS Group, Inc. (Nasdaq: ARRS) and SeaWell Networks, Inc, today announced an integrated advertising solution for multiscreen. The solution quickly takes service providers into the world of IP television, enabling delivery of localized, session-oriented ads and programming at the home network level for unprecedented control and customization.
The solution integrates SeaWell’s Spectrum IP session delivery controller technology into the SkyVision ad insertion platform by ARRIS. It addresses the growing revenue opportunity in multiscreen services, prompted by demand from more than half of global consumers, according to a recent ARRIS study.
Integrated solution delivers:
Arris Group Inc. (Nasdaq: ARRS)