& cplSiteName &

NBC Jumps on Cisco's Cloud

Mari Silbey
1/7/2014
50%
50%

LAS VEGAS — Signing up as one of the first customers for Cisco's new Videoscape cloud solutions, NBC Universal will use the platform for video transcoding and content management in its multiscreen coverage of the Winter Olympic Games in Sochi, Russia next month.

Cisco Systems Inc. (Nasdaq: CSCO) unveiled its new cloud software and services at a media reception and demo event at CES here Monday evening. The latest components of the Videoscape multiscreen video platform are built on OpenStack, an open-sourced cloud operating system. With the new platform, service and content providers can now either host their own deployments of the Videoscape technology or work with Cisco on a software-as-a-service (SaaS) basis. (See Cisco Moves Videoscape to Cloud .)

"Our SaaS deployment is open and modular," explained Joe Cozzolino, senior vice president and general manager of Cisco's Service Provider Video Infrastructure group. Programmers and operators can mix and match the different pieces of the platform they need and purchase cloud services on a pay-per-use basis. Available services include video encoding for 4K TV and implementations of new Cisco software called Videoscape Open UX Foundation, which was created to smooth the delivery of HTML5 applications to set-tops, gateways, tablets, and other video-enabled devices.

For the Sochi Games, Cisco said in a press release that NBC Universal will use its Videoscape Acquisition Suite, Videoscape Media Suite, Videoscape distribution suite, and "Videoscape clients, including set-top boxes and HTML5-based soft clients." In an adjoining press statement, Craig Lau, vice president of information technology for the Olympics at NBC, said network officials are "excited about the benefits and options cloud-powered video services bring us, including added agility, portability, flexibility and scalability of our networks, to meet the demands, with much less engineering and prep time."

Beyond the NBC announcement, Cisco's press event included several demos of cloud-based software applications. Nick Thexton, CTO of the company's Service Provider Video Infrastructure group, showed off a proof-of-concept application connecting a tablet to video on the television screen. The application allowed Thexton to view a small strip of live TV content on his mobile device while interacting with other Web-based apps on the tablet at the same time. As the same TV program played on the main TV screen, Thexton could control the playback functions from his tablet and even send applications to the TV as an overlay on the live content.

For example, Thexton brought up relevant program information in small tiles on his tablet and then transferred those same visual assets to the larger flat-screen display. He did the same with content from social networking applications, demonstrating how he could project tweets on to the video of a basketball game playing on the main TV. Thexton emphasized that all of this activity could also be measured, with detailed analytics provided back to a service provider.

To round out the event, Cisco executives also demoed 4K video playing on an RDK (Reference Design Kit) set-top box. In addition, they showed off a new 4K version of the Snowflake user interface, which Cisco inherited when it acquired NDS in 2012.

— Mari Silbey, special to Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:55:06 PM
Re: Two Flavors of Videoscape
Wouldn't that be something to see Cisco go full-bore on SaaS? Talk about a sea change. I suspect that Cisco is merely testing tghe waters too. But we shall see.   
bosco_pcs
50%
50%
bosco_pcs,
User Rank: Light Sabre
1/8/2014 | 3:14:42 PM
Re: Two Flavors of Videoscape
Dan:

re: is SaaS going to be a model for CSCO's other segments?

It's hard to say. The traditional model of selling hardware, software or services is threatened - white boxes, open source and the big boys' build-it-myself strategy - and there is no telling if the CEO feels he has to do something. This may very well be a trial balloon of sort

B
Russo0
50%
50%
Russo0,
User Rank: Light Beer
1/8/2014 | 1:38:25 PM
Re: Two Flavors of Videoscape
Yes, on the one hand compelting with network/cloud options such as SeaChange, Arris, Ericsson, and on the other hand with Ooyala, the Platform, Brightcove, and host of others
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/7/2014 | 8:54:57 PM
Re: Two Flavors of Videoscape
Software-as-a-service from Cisco? I'm guessing we won't see this strategy spread to Cisco's other hardware businesses.
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/7/2014 | 6:01:54 PM
Two Flavors of Videoscape
So now Cisco has two flavors of Videoscapoe for service and content providers to choose from. I wonder which one will prove more popular. And I wonder if there's any downside to taking Videoscape to the cloud.  
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 16, 2017, ExCel Centre, London
November 30, 2017, The Westin Times Square
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Muni Policies Stymie Edge Computing
Carol Wilson, Editor-at-large, 10/17/2017
Is US Lurching Back to Monopoly Status?
Carol Wilson, Editor-at-large, 10/16/2017
Pai's FCC Raises Alarms at Competitive Carriers
Carol Wilson, Editor-at-large, 10/16/2017
'Brutal' Automation & the Looming Workforce Cull
Iain Morris, News Editor, 10/18/2017
Worried About Bandwidth for 4K? Here Comes 8K!
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 10/17/2017
Animals with Phones
Selfie Game Strong Click Here
Latest Comment
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives