Light Reading
Looking towards next month's Winter Olympic Games, NBC signs up as the first customer for Cisco's new cloud-based version of Videoscape platform.

NBC Jumps on Cisco's Cloud

Mari Silbey
1/7/2014
50%
50%

LAS VEGAS — Signing up as one of the first customers for Cisco's new Videoscape cloud solutions, NBC Universal will use the platform for video transcoding and content management in its multiscreen coverage of the Winter Olympic Games in Sochi, Russia next month.

Cisco Systems Inc. (Nasdaq: CSCO) unveiled its new cloud software and services at a media reception and demo event at CES here Monday evening. The latest components of the Videoscape multiscreen video platform are built on OpenStack, an open-sourced cloud operating system. With the new platform, service and content providers can now either host their own deployments of the Videoscape technology or work with Cisco on a software-as-a-service (SaaS) basis. (See Cisco Moves Videoscape to Cloud .)

"Our SaaS deployment is open and modular," explained Joe Cozzolino, senior vice president and general manager of Cisco's Service Provider Video Infrastructure group. Programmers and operators can mix and match the different pieces of the platform they need and purchase cloud services on a pay-per-use basis. Available services include video encoding for 4K TV and implementations of new Cisco software called Videoscape Open UX Foundation, which was created to smooth the delivery of HTML5 applications to set-tops, gateways, tablets, and other video-enabled devices.

For the Sochi Games, Cisco said in a press release that NBC Universal will use its Videoscape Acquisition Suite, Videoscape Media Suite, Videoscape distribution suite, and "Videoscape clients, including set-top boxes and HTML5-based soft clients." In an adjoining press statement, Craig Lau, vice president of information technology for the Olympics at NBC, said network officials are "excited about the benefits and options cloud-powered video services bring us, including added agility, portability, flexibility and scalability of our networks, to meet the demands, with much less engineering and prep time."

Beyond the NBC announcement, Cisco's press event included several demos of cloud-based software applications. Nick Thexton, CTO of the company's Service Provider Video Infrastructure group, showed off a proof-of-concept application connecting a tablet to video on the television screen. The application allowed Thexton to view a small strip of live TV content on his mobile device while interacting with other Web-based apps on the tablet at the same time. As the same TV program played on the main TV screen, Thexton could control the playback functions from his tablet and even send applications to the TV as an overlay on the live content.

For example, Thexton brought up relevant program information in small tiles on his tablet and then transferred those same visual assets to the larger flat-screen display. He did the same with content from social networking applications, demonstrating how he could project tweets on to the video of a basketball game playing on the main TV. Thexton emphasized that all of this activity could also be measured, with detailed analytics provided back to a service provider.

To round out the event, Cisco executives also demoed 4K video playing on an RDK (Reference Design Kit) set-top box. In addition, they showed off a new 4K version of the Snowflake user interface, which Cisco inherited when it acquired NDS in 2012.

— Mari Silbey, special to Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:55:06 PM
Re: Two Flavors of Videoscape
Wouldn't that be something to see Cisco go full-bore on SaaS? Talk about a sea change. I suspect that Cisco is merely testing tghe waters too. But we shall see.   
bosco_pcs
50%
50%
bosco_pcs,
User Rank: Moderator
1/8/2014 | 3:14:42 PM
Re: Two Flavors of Videoscape
Dan:

re: is SaaS going to be a model for CSCO's other segments?

It's hard to say. The traditional model of selling hardware, software or services is threatened - white boxes, open source and the big boys' build-it-myself strategy - and there is no telling if the CEO feels he has to do something. This may very well be a trial balloon of sort

B
Russo0
50%
50%
Russo0,
User Rank: Light Beer
1/8/2014 | 1:38:25 PM
Re: Two Flavors of Videoscape
Yes, on the one hand compelting with network/cloud options such as SeaChange, Arris, Ericsson, and on the other hand with Ooyala, the Platform, Brightcove, and host of others
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/7/2014 | 8:54:57 PM
Re: Two Flavors of Videoscape
Software-as-a-service from Cisco? I'm guessing we won't see this strategy spread to Cisco's other hardware businesses.
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/7/2014 | 6:01:54 PM
Two Flavors of Videoscape
So now Cisco has two flavors of Videoscapoe for service and content providers to choose from. I wonder which one will prove more popular. And I wonder if there's any downside to taking Videoscape to the cloud.  
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (0) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
LRTV Huawei Video Resource Center
Add SmartSense to Make Your Network Ready for 4K

10|27|14   |   3:23   |   (0) comments


To make current networks ready for the coming 4K TV challenges, Huawei SmartSense solution will conveniently add experience and operation capabilities to boost telcos' future business.
LRTV Huawei Video Resource Center
NetMatrix: Orchestrate the SDN & NFV World

10|27|14   |   4:11   |   (0) comments


Orchestrator is important in SDN/NFV world to make Telcom network automate, open and efficient. NetMatrix, as Huawei SDN/NFV orchestrator solution, has been in deployment and is showing its' value in real scenarios.
LRTV Huawei Video Resource Center
Huawei FusionSphere Enabling ICT Transformation

10|27|14   |   3:21   |   (0) comments


Jeffrey Gao, Chief Strategy and Marketing Officer of Huawei West Europe Region, talks about the company's future-oriented cloud strategy. Huawei is providing full portfolio of IT architecture and building an open cloud ecosystem with innovative cloud OS FusionSphere to support customers' ICT transformation.
LRTV Huawei Video Resource Center
Huawei Partner Interview: StorIT

10|27|14   |   4:20   |   (0) comments


An interview with Suren Vendantham of StorIT, a value-added distributor for Huawei in the Middle East region.
LRTV Huawei Video Resource Center
Huawei Partner Interview: Optimus

10|27|14   |   3:14   |   (0) comments


An interview with Nehul Goradia of Optimus, a value-added distributor for Huawei in the Middle East.
LRTV Huawei Video Resource Center
Huawei Partner Interview: Enterprise Solutions

10|27|14   |   4:57   |   (0) comments


An interview with Pouya Parsafar of Enterprise Solutions, a valued distributor partner with Huawei.
LRTV Huawei Video Resource Center
Huawei Customer Interview: OETC

10|27|14   |   2:35   |   (0) comments


An interview with Saif Albadi, of the Oman Electricity Transmissions Company, a government utility in that company that partners with Huawei.
LRTV Huawei Video Resource Center
Huawei Customer Interview: Jannah Hotels & Resorts

10|27|14   |   3:13   |   (0) comments


An interview with Nehmeh Darwish, CEO of Jannah Hotel & Resorts, about his collaboration with Huawei across five hotels in the United Arab Emirates.
LRTV Huawei Video Resource Center
Huawei's Commitment to the Middle East: GITEX 2014 Wrap-up

10|27|14   |   3:41   |   (0) comments


Highlights from the Huawei pavilion at GITEX in Dubai, United Arab Emirates, with interviews with current Huawei customers.
LRTV Huawei Video Resource Center
Huawei: GITEX 2014 Day 1 Highlights

10|27|14   |   2:58   |   (0) comments


Highlights from the Huawei pavilion at GITEX (Gulf Information Technology Exhibition), an annual computer and electronics trade show and conference in Dubai, United Arab Emirates.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
AT&T: Merger Review Halt Won't Hurt Us
Alan Breznick, Cable/Video Practice Leader, 10/23/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Roku Raises $25M, But for What?
Mari Silbey, Independent Technology Editor, 10/23/2014
Like Us on Facebook
Twitter Feed