& cplSiteName &

Nagra Secures Dish's TVE Future

Mari Silbey
4/16/2014
50%
50%

Nagra Kudelski, a division of the Kudelski Group, is ready to take content security into a new age.

After announcing earlier this week that the Digital Entertainment Content Ecosystem LLC (DECE) has approved its digital rights management technology for the UltraViolet streaming service, Nagra has now notched another win with the news that Dish Network LLC (Nasdaq: DISH) and EchoStar Corp. LLC (Nasdaq: SATS) are using its solution for the Dish Anywhere multiscreen video-on-demand service.

Nagra's DRM technology -- called Nagra MediaAccess Persistent Rights Management or PRM for short -- is unique in that it's designed specifically for pay-TV operators and has been approved for streaming high-definition video to open consumer devices. Programmers have always been cautious about HD content protection, so the fact that DECE has approved PRM for streaming to unmanaged retail devices like smartphones and tablets is a big deal.

The DECE approval is an indication that the big Hollywood movie studios are likely to start loosening restrictions on multiscreen services. With the security issue addressed, operators should be able to negotiate better HD video rights, new VoD windows, and the right to make more live content available on any connected screen.

Content protection has played a major role in the pay-TV industry for decades, and the technology is a large part of the reason that the US set-top box market was locked up for years by two primary vendors. Motorola and Scientific Atlanta (now Arris Group Inc. (Nasdaq: ARRS) and Cisco Systems Inc. (Nasdaq: CSCO), respectively) owned the two standard conditional access (CA) solutions for video delivery to set-tops, and it was nearly impossible for other hardware manufacturers to break into the set-top market because of operators' security system requirements. Eventually the CA situation led to the Federal Communications Commission (FCC) 's separable security mandate and the emergence of the ill-fated CableCARD. (See Bye-Bye, CableCARDs?)

Now that the era of conditional access is waning (albeit slowly), there are new demands on DRM technology. Nagra senior vice president Tom Wirth says, "You have to have the features for a pay-TV operator like blackout control if you have a sports network, emergency alert systems, and all kinds of subtitling and teletext that they have today on their set-top boxes."

"We've already been breaking into this new DRM world for most of our pay-TV operators," continues Wirth, "and now you're seeing this bridge over into alternative devices. And the operator wants to the same performance, the same capability… They want those same set-top-box-based features that a company like us can deliver."

Wirth also explains that Nagra's PRM solution is sometimes deployed through just software, and sometimes through a combination of software and hardware. In some devices, Nagra embeds key technology at the silicon level. In others, the company uses existing tools in device chipsets to secure content delivery. "There's a combination of things," says Wirth, "and it really depends on the box or the device."

For Dish, Nagra secures content for the Hopper Transfers feature in the Dish Anywhere app. With Hopper Transfers, users can shift HD video recordings from the Hopper DVR set-top to any other device for offline viewing. A Nagra spokesperson also detailed how PRM is used specifically with SlingBox technology embedded in the Dish Hopper saying "[the PRM solution] takes DTCP protected content from the Sling device, transcripts it securely using PRM while maintaining all relevant usage rules, and allows it to be consumed by a variety of different other Sling devices and applications."

In the Nagra press release today, Vivek Khemka, senior vice president of product management for Dish, notes that "more and more consumers are demanding greater flexibility in the way they enjoy their DISH content." He said Dish chose the Nagra solution because of its "proven ability to effectively protect our content investment while at the same time meeting the requirements of our premium content providers." Further, he says, "our close security partnership with Nagra allows us to focus on creating innovative new services.”

— Mari Silbey, special to Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
4/17/2014 | 6:25:28 PM
Re: More and more complications
@danielcawrey " would think the most important aspect of providing content would be to make sure that customers can see what they want to see wherever, whenever. That's what Netflix does. " yes, the definition of "on demand."
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 2:39:43 PM
Re: More and more complications
danielcawrey - "I agree with that assessment. Why are they so concerned about content security? It seems like they are taking too many steps here."

DRM doesn't increase revenue by making content more attractive to customers, thereby bringing in new customers. If anything, it makes content less attractive. The best you can do is create DRM that's invisible to authorized users. You're working hard to simply not degrade the user experience for no value-add. 

DRM doesn't enable content providers, distributors, or carriers to increase revenue by charging higher prices. That would require making the content more attractive. You can't charge more unless people want it more. 

DRM doesn't limit piracy. Everything's available on BitTorrent already. 

What DRM does do is lock content providers in relationships with with distributors who use that DRM, the way Amazon.com now dominates the eBook market. Customers are tied to an individual hardware or software vendor because all their content is stored there, and they can't get that content out because of the DRM. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
4/16/2014 | 5:24:50 PM
Re: More and more complications
I agree with that assessment. Why are they so concerned about content security? It seems like they are taking too many steps here.

I would think the most important aspect of providing content would be to make sure that customers can see what they want to see wherever, whenever. That's what Netflix does. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/16/2014 | 5:00:52 PM
More and more complications
Video providers seem to be going through more and more complicated solutions to find inadequate ways lock down their content. I wonder when they'll realize it's easier and more lucrative just to not lock it down?
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
LRTV Huawei Video Resource Center
Bringing Ultra Broadband to the South Pacific

6|22|16   |   7:55   |   (0) comments


At Singapore's UBBS 2016 summit, Light Reading speaks to Lim Chee Siong, Huawei's CMO in the South Pacific Region.
LRTV Custom TV
Juniper's NFV Platform

6|22|16   |     |   (0) comments


A telco cloud is a key enabler for service providers to deliver virtualized services to their customers. Juniper has a differentiated approach with an open and comprehensive NFV platform to build the cloud of the future for multiple use cases.
Women in Comms Introduction Videos
Infinera: The Glass Ceiling's Been Broken

6|22|16   |   4:34   |   (0) comments


Shannon Williams, an engineer by trade and now the director of sales for Infinera's major accounts, draws confidence from being a female in a male-dominated industry and hopes other women will too as industry dynamics swing in our favor.
LRTV Custom TV
RAD Demonstrates SD-WAN Functionality at BCE 2016

6|22|16   |     |   (0) comments


In conjunction with Versa Networks, RAD demos a joint solution for SD-WAN implementation. The solution uses RAD's ETX-2i, a vCPE platform integrating a powerful IP and Carrier Ethernet NID/NTU with a field-pluggable x86 NFV module that runs Versa's FlexVNF for SD-WAN functionality. The demo implements SD-WAN over a simulated service provider footprint by deploying ...
LRTV Custom TV
Radware on Virtualizing Network Security

6|21|16   |     |   (0) comments


Radware's Michael O'Malley highlights the benefits for service providers of virtualizing network security.
LRTV Huawei Video Resource Center
Huawei 2016 UBBS World Tour: Singapore

6|21|16   |   02:39   |   (0) comments


Highlights from Huawei's UBBS World Tour event in Singapore.
LRTV Custom TV
The FlowBROKER Solution

6|21|16   |     |   (0) comments


During a demo at the Big Communications Event 2016, Accedian director of product line solutions Greg Spear demonstrates how the FlowBROKER distributed packet capture solution (part of Accedian's SkyLIGHT platform) can be used to troubleshoot and resolve QoE issues.

FlowBROKER is the industry's first lossless remote packet capture solution, which uses ...

LRTV Documentaries
BCE 2016: Dell & the New World Order

6|21|16   |   22:48   |   (0) comments


Dell's Jim Ganthier on how the very essence of enterprise is being affected by digital disruption – and how the cloud can help companies find a path forward.
LRTV Documentaries
BCE 2016: The CSP of the Future

6|20|16   |     |   (0) comments


Traditional telecom operators have been adopting new ways of doing business from the IT sector and emulating web-scale companies in their technology adoption. Are these strategies succeeding? A panel of experts at BCE considered the evidence...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
FCC to Vote on 5G Spectrum on July 14
Dan Jones, Mobile Editor, 6/20/2016
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Twitter Buys Magic Pony... Not That Kind
Mari Silbey, Senior Editor, Cable/Video, 6/20/2016
AT&T Settles on LTE for Cellular IoT
Dan Jones, Mobile Editor, 6/22/2016
Google Fiber Buys Webpass in Wireless Play
Iain Morris, News Editor, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Mark Dzuban, president and CEO of SCTE/ISBE, sits down with Steve Saunders in Light Reading's New York office to discuss the society's Energy 2020 campaign, including its mission to benefit the environment, enable economic benefits and the key challenges facing cable operators wanting to reduce energy consumption.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.