& cplSiteName &

Nagra Secures Dish's TVE Future

Mari Silbey
4/16/2014
50%
50%

Nagra Kudelski, a division of the Kudelski Group, is ready to take content security into a new age.

After announcing earlier this week that the Digital Entertainment Content Ecosystem LLC (DECE) has approved its digital rights management technology for the UltraViolet streaming service, Nagra has now notched another win with the news that Dish Network LLC (Nasdaq: DISH) and EchoStar Corp. LLC (Nasdaq: SATS) are using its solution for the Dish Anywhere multiscreen video-on-demand service.

Nagra's DRM technology -- called Nagra MediaAccess Persistent Rights Management or PRM for short -- is unique in that it's designed specifically for pay-TV operators and has been approved for streaming high-definition video to open consumer devices. Programmers have always been cautious about HD content protection, so the fact that DECE has approved PRM for streaming to unmanaged retail devices like smartphones and tablets is a big deal.

The DECE approval is an indication that the big Hollywood movie studios are likely to start loosening restrictions on multiscreen services. With the security issue addressed, operators should be able to negotiate better HD video rights, new VoD windows, and the right to make more live content available on any connected screen.

Content protection has played a major role in the pay-TV industry for decades, and the technology is a large part of the reason that the US set-top box market was locked up for years by two primary vendors. Motorola and Scientific Atlanta (now Arris Group Inc. (Nasdaq: ARRS) and Cisco Systems Inc. (Nasdaq: CSCO), respectively) owned the two standard conditional access (CA) solutions for video delivery to set-tops, and it was nearly impossible for other hardware manufacturers to break into the set-top market because of operators' security system requirements. Eventually the CA situation led to the Federal Communications Commission (FCC) 's separable security mandate and the emergence of the ill-fated CableCARD. (See Bye-Bye, CableCARDs?)

Now that the era of conditional access is waning (albeit slowly), there are new demands on DRM technology. Nagra senior vice president Tom Wirth says, "You have to have the features for a pay-TV operator like blackout control if you have a sports network, emergency alert systems, and all kinds of subtitling and teletext that they have today on their set-top boxes."

"We've already been breaking into this new DRM world for most of our pay-TV operators," continues Wirth, "and now you're seeing this bridge over into alternative devices. And the operator wants to the same performance, the same capability… They want those same set-top-box-based features that a company like us can deliver."

Wirth also explains that Nagra's PRM solution is sometimes deployed through just software, and sometimes through a combination of software and hardware. In some devices, Nagra embeds key technology at the silicon level. In others, the company uses existing tools in device chipsets to secure content delivery. "There's a combination of things," says Wirth, "and it really depends on the box or the device."

For Dish, Nagra secures content for the Hopper Transfers feature in the Dish Anywhere app. With Hopper Transfers, users can shift HD video recordings from the Hopper DVR set-top to any other device for offline viewing. A Nagra spokesperson also detailed how PRM is used specifically with SlingBox technology embedded in the Dish Hopper saying "[the PRM solution] takes DTCP protected content from the Sling device, transcripts it securely using PRM while maintaining all relevant usage rules, and allows it to be consumed by a variety of different other Sling devices and applications."

In the Nagra press release today, Vivek Khemka, senior vice president of product management for Dish, notes that "more and more consumers are demanding greater flexibility in the way they enjoy their DISH content." He said Dish chose the Nagra solution because of its "proven ability to effectively protect our content investment while at the same time meeting the requirements of our premium content providers." Further, he says, "our close security partnership with Nagra allows us to focus on creating innovative new services.”

— Mari Silbey, special to Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
4/17/2014 | 6:25:28 PM
Re: More and more complications
@danielcawrey " would think the most important aspect of providing content would be to make sure that customers can see what they want to see wherever, whenever. That's what Netflix does. " yes, the definition of "on demand."
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 2:39:43 PM
Re: More and more complications
danielcawrey - "I agree with that assessment. Why are they so concerned about content security? It seems like they are taking too many steps here."

DRM doesn't increase revenue by making content more attractive to customers, thereby bringing in new customers. If anything, it makes content less attractive. The best you can do is create DRM that's invisible to authorized users. You're working hard to simply not degrade the user experience for no value-add. 

DRM doesn't enable content providers, distributors, or carriers to increase revenue by charging higher prices. That would require making the content more attractive. You can't charge more unless people want it more. 

DRM doesn't limit piracy. Everything's available on BitTorrent already. 

What DRM does do is lock content providers in relationships with with distributors who use that DRM, the way Amazon.com now dominates the eBook market. Customers are tied to an individual hardware or software vendor because all their content is stored there, and they can't get that content out because of the DRM. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
4/16/2014 | 5:24:50 PM
Re: More and more complications
I agree with that assessment. Why are they so concerned about content security? It seems like they are taking too many steps here.

I would think the most important aspect of providing content would be to make sure that customers can see what they want to see wherever, whenever. That's what Netflix does. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/16/2014 | 5:00:52 PM
More and more complications
Video providers seem to be going through more and more complicated solutions to find inadequate ways lock down their content. I wonder when they'll realize it's easier and more lucrative just to not lock it down?
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
CommScope – Meeting the Demands of Tomorrow's Networks

3|24|17   |     |   (0) comments


Phil Sorksy, Vice President International at CommScope, discusses addressing the challenges faced by service providers today, and as future trends emerge.
LRTV Huawei Video Resource Center
AMS-IX & Huawei's OSN 902

3|24|17   |     |   (0) comments


Huawei shows how its OSN 902 platform helps the Amsterdam Internet exchange to connect the world using multiplexing.
LRTV Huawei Video Resource Center
Huawei's Smart Energy Innovation Center

3|24|17   |     |   (0) comments


In Nuremberg, Huawei showcases its latest capabilities in the digitalization of Internet resources, network infrastructure and intelligence at its Smart Energy Innovation Center.
Valley Wonk
OFC & Hyperscale: A Good Mix?

3|24|17   |   01:50   |   (0) comments


Cloud and telecom players want different types of equipment for their networks, as the chatter at OFC reveals.
LRTV Custom TV
Etisalat on NFV Journey

3|24|17   |   10:37   |   (0) comments


Etisalat is a service provider that prides itself on bringing innovative technologies to the markets it serves. It was one of the first operators to implement 3G and leads the pack in fiber penetration. Now, Esmaeel Al Hammadi, Etisalat's SVP of Network Development, explains the operator's journey to virtualization, beginning with the network core, as well as the ...
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (1) comment


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Top Priorities for B/OSS Transformation
James Crawshaw, Senior Analyst – OSS/BSS Transformation, Heavy Reading, 3/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.