& cplSiteName &

Fan TV Scores With TW Cable

Mari Silbey
4/22/2014
50%
50%

After a false start last year, Fan TV is officially breaking into the cable business. In a new deal with Time Warner Cable Inc. (NYSE: TWC), Fan TV will bring its unique user interface to TWC subscribers. The agreement marries Time Warner Cable's linear TV and video-on-demand services with the Fan TV set-top box, user interface, and buttonless touch remote control. Fan TV will also support streaming services at launch, including Redbox Instant by Verizon, Crackle, Target Ticket, and Rhapsody.

Time Warner Cable customers can pre-order Fan TV today for $99. The product is scheduled to ship later in the second quarter.

Fan TV surprised many last year when it morphed from being a web-based app provider to offering its solution, complete with hardware and a TV UI. The company's app, originally branded under the name Fanhattan, integrates program guide information across pay-TV and over-the-top video services in a way designed to make it easier for users to discover and navigate content options. The Fan TV solution also goes much further, transferring navigation to the primary screen and packaging the experience with a unique remote control that relies solely on motion and touch. (See Fan TV Courts Cable for New Box.)

Unlike other TV hardware and software start-ups, Fan TV never intended to offer its solution as a retail-only product. Instead, the company has always aimed to partner with pay-TV providers. Last summer Fan TV ran a trial with Cox Communications Inc. in Orange County, Calif., which appeared to be a positive sign that the technology could gain some traction. The trial ended quickly, however, and little information was shared publicly about the results. (See Cox Flirts With Fanhattan.)

Fan TV CEO Gilles BianRosa told Light Reading that much has changed since the experiment with Cox. "It was a lot of work because it's a very new model," said BianRosa. "We're very happy that it actually did take a while because this is, it's one of those game-changing partnerships that it doesn't matter if you're first to market, you need to be the best to market."

BianRosa said that among the improvements to Fan TV, live TV is now always in the background of the UI, so that users can scan other services without disrupting the live feed. Previously, linear television was just one tab on the Fan TV menu. The company has also added a pausing feature for live TV that wasn't present during the Cox trial.

Mike Angus, general manager and senior vice president of video for TWC, has been a longtime Fan TV fan. Although he couldn't comment on any specific company plans at the time, Angus told us last fall, "I love their product… You put that experience front and center on a device like that -- that's what customers who are buying cable want. That's where they watch the overwhelming majority of their content, and it's an intuitive way to bridge the CE and pay-TV world." (See TWC's Mike Angus Unplugged.)

The Fan TV partnership also falls in line with Time Warner Cable's strategy to place its content on as many devices as possible. TWC has apps for PC, Mac, iOS, and Android devices, as well as the Roku, Xbox 360, Samsung smart TVs, and Kindle Fire HD.

The Fan TV deal is somewhat different, because the integrated UI is fully branded around the Time Warner Cable service. However, Angus said in a more recent interview, "It really is the same process for us, and it's the same content that we make available. It just has a different look and feel in terms of presentation to the customer."

Time Warner Cable and Fan TV will also offer integrated customer support. Details on marketing and promotion are now being worked out.

BianRosa said he sees other opportunities in the cable industry beyond Time Warner Cable, but noted that he's learned that "cable companies want to move at their own pace." He also said his company will focus a lot of its resources in the near future on making the TWC deployment successful.

He should be particularly happy about the timing of the Time Warner Cable deal, given the proposed pending acquisition by Comcast Corp. (Nasdaq: CMCSA, CMCSK). In contrast to TWC, Comcast has focused heavily on offering its own advanced hardware, rather than spreading its service to numerous third-party devices.

However, Angus pointed out, "I think if you look across the industry, especially even over the last six to twelve months, there's been a lot more folks who are really starting to embrace this world of alternate devices for customer consumption… While I wouldn't go so far as to call it mainstream… I think that others really are starting to look at this as not really a competitive or customer fragmentation, but rather how do we embrace the customer and deliver the experiences that continue to deliver value for the subscription that they have with us."

As part of a larger Comcast entity, it's hard to say if Time Warner Cable would have taken a chance on Fan TV. But Angus, at least, believes the entire industry is becoming more flexible in how it defines the cable TV experience.

— Mari Silbey, special to Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
4/22/2014 | 6:29:35 PM
Sounds like Apple vs. PC
"He should be particularly happy about the timing of the Time Warner Cable deal, given the proposed pending acquisition by Comcast Corp. (Nasdaq: CMCSA, CMCSK). In contrast to TWC, Comcast has focused heavily on offering its own advanced hardware, rather than spreading its service to numerous third-party devices."

I'm not quite sure how to react to this.  IBM went the third party route, and thus PC's were the bulk of market share compared to Apple.  If that was still the case I'd say that the Time Warner Cable deal was the smart move.  Considering Apple's power these days I'm not so sure.  My gut says that the third party is what will get the ball rolling though -- it happened with VHS and again with PC's.  So going by history, TW Cable's making a strong play.  And yet Apple showed that control has its perks too...
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
DT: Telcos Must Escape Vendor Prison
Iain Morris, News Editor, 5/24/2016
AT&T to Start 5G 'Friendly' Trial by 2016 End
Dan Jones, Mobile Editor, 5/24/2016
Cisco's Patel Hails 'Microculture' Successes
Iain Morris, News Editor, 5/26/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.