& cplSiteName &

Fan TV Scores With TW Cable

Mari Silbey
4/22/2014
50%
50%

After a false start last year, Fan TV is officially breaking into the cable business. In a new deal with Time Warner Cable Inc. (NYSE: TWC), Fan TV will bring its unique user interface to TWC subscribers. The agreement marries Time Warner Cable's linear TV and video-on-demand services with the Fan TV set-top box, user interface, and buttonless touch remote control. Fan TV will also support streaming services at launch, including Redbox Instant by Verizon, Crackle, Target Ticket, and Rhapsody.

Time Warner Cable customers can pre-order Fan TV today for $99. The product is scheduled to ship later in the second quarter.

Fan TV surprised many last year when it morphed from being a web-based app provider to offering its solution, complete with hardware and a TV UI. The company's app, originally branded under the name Fanhattan, integrates program guide information across pay-TV and over-the-top video services in a way designed to make it easier for users to discover and navigate content options. The Fan TV solution also goes much further, transferring navigation to the primary screen and packaging the experience with a unique remote control that relies solely on motion and touch. (See Fan TV Courts Cable for New Box.)

Unlike other TV hardware and software start-ups, Fan TV never intended to offer its solution as a retail-only product. Instead, the company has always aimed to partner with pay-TV providers. Last summer Fan TV ran a trial with Cox Communications Inc. in Orange County, Calif., which appeared to be a positive sign that the technology could gain some traction. The trial ended quickly, however, and little information was shared publicly about the results. (See Cox Flirts With Fanhattan.)

Fan TV CEO Gilles BianRosa told Light Reading that much has changed since the experiment with Cox. "It was a lot of work because it's a very new model," said BianRosa. "We're very happy that it actually did take a while because this is, it's one of those game-changing partnerships that it doesn't matter if you're first to market, you need to be the best to market."

BianRosa said that among the improvements to Fan TV, live TV is now always in the background of the UI, so that users can scan other services without disrupting the live feed. Previously, linear television was just one tab on the Fan TV menu. The company has also added a pausing feature for live TV that wasn't present during the Cox trial.

Mike Angus, general manager and senior vice president of video for TWC, has been a longtime Fan TV fan. Although he couldn't comment on any specific company plans at the time, Angus told us last fall, "I love their product… You put that experience front and center on a device like that -- that's what customers who are buying cable want. That's where they watch the overwhelming majority of their content, and it's an intuitive way to bridge the CE and pay-TV world." (See TWC's Mike Angus Unplugged.)

The Fan TV partnership also falls in line with Time Warner Cable's strategy to place its content on as many devices as possible. TWC has apps for PC, Mac, iOS, and Android devices, as well as the Roku, Xbox 360, Samsung smart TVs, and Kindle Fire HD.

The Fan TV deal is somewhat different, because the integrated UI is fully branded around the Time Warner Cable service. However, Angus said in a more recent interview, "It really is the same process for us, and it's the same content that we make available. It just has a different look and feel in terms of presentation to the customer."

Time Warner Cable and Fan TV will also offer integrated customer support. Details on marketing and promotion are now being worked out.

BianRosa said he sees other opportunities in the cable industry beyond Time Warner Cable, but noted that he's learned that "cable companies want to move at their own pace." He also said his company will focus a lot of its resources in the near future on making the TWC deployment successful.

He should be particularly happy about the timing of the Time Warner Cable deal, given the proposed pending acquisition by Comcast Corp. (Nasdaq: CMCSA, CMCSK). In contrast to TWC, Comcast has focused heavily on offering its own advanced hardware, rather than spreading its service to numerous third-party devices.

However, Angus pointed out, "I think if you look across the industry, especially even over the last six to twelve months, there's been a lot more folks who are really starting to embrace this world of alternate devices for customer consumption… While I wouldn't go so far as to call it mainstream… I think that others really are starting to look at this as not really a competitive or customer fragmentation, but rather how do we embrace the customer and deliver the experiences that continue to deliver value for the subscription that they have with us."

As part of a larger Comcast entity, it's hard to say if Time Warner Cable would have taken a chance on Fan TV. But Angus, at least, believes the entire industry is becoming more flexible in how it defines the cable TV experience.

— Mari Silbey, special to Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
4/22/2014 | 6:29:35 PM
Sounds like Apple vs. PC
"He should be particularly happy about the timing of the Time Warner Cable deal, given the proposed pending acquisition by Comcast Corp. (Nasdaq: CMCSA, CMCSK). In contrast to TWC, Comcast has focused heavily on offering its own advanced hardware, rather than spreading its service to numerous third-party devices."

I'm not quite sure how to react to this.  IBM went the third party route, and thus PC's were the bulk of market share compared to Apple.  If that was still the case I'd say that the Time Warner Cable deal was the smart move.  Considering Apple's power these days I'm not so sure.  My gut says that the third party is what will get the ball rolling though -- it happened with VHS and again with PC's.  So going by history, TW Cable's making a strong play.  And yet Apple showed that control has its perks too...
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
LRTV Huawei Video Resource Center
Bringing Ultra Broadband to the South Pacific

6|22|16   |   7:55   |   (0) comments


At Singapore's UBBS 2016 summit, Light Reading speaks to Lim Chee Siong, Huawei's CMO in the South Pacific Region.
LRTV Custom TV
Juniper's NFV Platform

6|22|16   |     |   (0) comments


A telco cloud is a key enabler for service providers to deliver virtualized services to their customers. Juniper has a differentiated approach with an open and comprehensive NFV platform to build the cloud of the future for multiple use cases.
Women in Comms Introduction Videos
Infinera: The Glass Ceiling's Been Broken

6|22|16   |   4:34   |   (0) comments


Shannon Williams, an engineer by trade and now the director of sales for Infinera's major accounts, draws confidence from being a female in a male-dominated industry and hopes other women will too as industry dynamics swing in our favor.
LRTV Custom TV
RAD Demonstrates SD-WAN Functionality at BCE 2016

6|22|16   |     |   (0) comments


In conjunction with Versa Networks, RAD demos a joint solution for SD-WAN implementation. The solution uses RAD's ETX-2i, a vCPE platform integrating a powerful IP and Carrier Ethernet NID/NTU with a field-pluggable x86 NFV module that runs Versa's FlexVNF for SD-WAN functionality. The demo implements SD-WAN over a simulated service provider footprint by deploying ...
LRTV Custom TV
Radware on Virtualizing Network Security

6|21|16   |     |   (0) comments


Radware's Michael O'Malley highlights the benefits for service providers of virtualizing network security.
LRTV Huawei Video Resource Center
Huawei 2016 UBBS World Tour: Singapore

6|21|16   |   02:39   |   (0) comments


Highlights from Huawei's UBBS World Tour event in Singapore.
LRTV Custom TV
The FlowBROKER Solution

6|21|16   |     |   (0) comments


During a demo at the Big Communications Event 2016, Accedian director of product line solutions Greg Spear demonstrates how the FlowBROKER distributed packet capture solution (part of Accedian's SkyLIGHT platform) can be used to troubleshoot and resolve QoE issues.

FlowBROKER is the industry's first lossless remote packet capture solution, which uses ...

LRTV Documentaries
BCE 2016: Dell & the New World Order

6|21|16   |   22:48   |   (0) comments


Dell's Jim Ganthier on how the very essence of enterprise is being affected by digital disruption – and how the cloud can help companies find a path forward.
LRTV Documentaries
BCE 2016: The CSP of the Future

6|20|16   |     |   (0) comments


Traditional telecom operators have been adopting new ways of doing business from the IT sector and emulating web-scale companies in their technology adoption. Are these strategies succeeding? A panel of experts at BCE considered the evidence...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
FCC to Vote on 5G Spectrum on July 14
Dan Jones, Mobile Editor, 6/20/2016
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Twitter Buys Magic Pony... Not That Kind
Mari Silbey, Senior Editor, Cable/Video, 6/20/2016
AT&T Settles on LTE for Cellular IoT
Dan Jones, Mobile Editor, 6/22/2016
Google Fiber Buys Webpass in Wireless Play
Iain Morris, News Editor, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Mark Dzuban, president and CEO of SCTE/ISBE, sits down with Steve Saunders in Light Reading's New York office to discuss the society's Energy 2020 campaign, including its mission to benefit the environment, enable economic benefits and the key challenges facing cable operators wanting to reduce energy consumption.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.