& cplSiteName &

Fan TV Scores With TW Cable

Mari Silbey
4/22/2014
50%
50%

After a false start last year, Fan TV is officially breaking into the cable business. In a new deal with Time Warner Cable Inc. (NYSE: TWC), Fan TV will bring its unique user interface to TWC subscribers. The agreement marries Time Warner Cable's linear TV and video-on-demand services with the Fan TV set-top box, user interface, and buttonless touch remote control. Fan TV will also support streaming services at launch, including Redbox Instant by Verizon, Crackle, Target Ticket, and Rhapsody.

Time Warner Cable customers can pre-order Fan TV today for $99. The product is scheduled to ship later in the second quarter.

Fan TV surprised many last year when it morphed from being a web-based app provider to offering its solution, complete with hardware and a TV UI. The company's app, originally branded under the name Fanhattan, integrates program guide information across pay-TV and over-the-top video services in a way designed to make it easier for users to discover and navigate content options. The Fan TV solution also goes much further, transferring navigation to the primary screen and packaging the experience with a unique remote control that relies solely on motion and touch. (See Fan TV Courts Cable for New Box.)

Unlike other TV hardware and software start-ups, Fan TV never intended to offer its solution as a retail-only product. Instead, the company has always aimed to partner with pay-TV providers. Last summer Fan TV ran a trial with Cox Communications Inc. in Orange County, Calif., which appeared to be a positive sign that the technology could gain some traction. The trial ended quickly, however, and little information was shared publicly about the results. (See Cox Flirts With Fanhattan.)

Fan TV CEO Gilles BianRosa told Light Reading that much has changed since the experiment with Cox. "It was a lot of work because it's a very new model," said BianRosa. "We're very happy that it actually did take a while because this is, it's one of those game-changing partnerships that it doesn't matter if you're first to market, you need to be the best to market."

BianRosa said that among the improvements to Fan TV, live TV is now always in the background of the UI, so that users can scan other services without disrupting the live feed. Previously, linear television was just one tab on the Fan TV menu. The company has also added a pausing feature for live TV that wasn't present during the Cox trial.

Mike Angus, general manager and senior vice president of video for TWC, has been a longtime Fan TV fan. Although he couldn't comment on any specific company plans at the time, Angus told us last fall, "I love their product… You put that experience front and center on a device like that -- that's what customers who are buying cable want. That's where they watch the overwhelming majority of their content, and it's an intuitive way to bridge the CE and pay-TV world." (See TWC's Mike Angus Unplugged.)

The Fan TV partnership also falls in line with Time Warner Cable's strategy to place its content on as many devices as possible. TWC has apps for PC, Mac, iOS, and Android devices, as well as the Roku, Xbox 360, Samsung smart TVs, and Kindle Fire HD.

The Fan TV deal is somewhat different, because the integrated UI is fully branded around the Time Warner Cable service. However, Angus said in a more recent interview, "It really is the same process for us, and it's the same content that we make available. It just has a different look and feel in terms of presentation to the customer."

Time Warner Cable and Fan TV will also offer integrated customer support. Details on marketing and promotion are now being worked out.

BianRosa said he sees other opportunities in the cable industry beyond Time Warner Cable, but noted that he's learned that "cable companies want to move at their own pace." He also said his company will focus a lot of its resources in the near future on making the TWC deployment successful.

He should be particularly happy about the timing of the Time Warner Cable deal, given the proposed pending acquisition by Comcast Corp. (Nasdaq: CMCSA, CMCSK). In contrast to TWC, Comcast has focused heavily on offering its own advanced hardware, rather than spreading its service to numerous third-party devices.

However, Angus pointed out, "I think if you look across the industry, especially even over the last six to twelve months, there's been a lot more folks who are really starting to embrace this world of alternate devices for customer consumption… While I wouldn't go so far as to call it mainstream… I think that others really are starting to look at this as not really a competitive or customer fragmentation, but rather how do we embrace the customer and deliver the experiences that continue to deliver value for the subscription that they have with us."

As part of a larger Comcast entity, it's hard to say if Time Warner Cable would have taken a chance on Fan TV. But Angus, at least, believes the entire industry is becoming more flexible in how it defines the cable TV experience.

— Mari Silbey, special to Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
4/22/2014 | 6:29:35 PM
Sounds like Apple vs. PC
"He should be particularly happy about the timing of the Time Warner Cable deal, given the proposed pending acquisition by Comcast Corp. (Nasdaq: CMCSA, CMCSK). In contrast to TWC, Comcast has focused heavily on offering its own advanced hardware, rather than spreading its service to numerous third-party devices."

I'm not quite sure how to react to this.  IBM went the third party route, and thus PC's were the bulk of market share compared to Apple.  If that was still the case I'd say that the Time Warner Cable deal was the smart move.  Considering Apple's power these days I'm not so sure.  My gut says that the third party is what will get the ball rolling though -- it happened with VHS and again with PC's.  So going by history, TW Cable's making a strong play.  And yet Apple showed that control has its perks too...
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 28, 1:00PM EDT
Gigabit 101
Will Barkis, Senior Technology Analyst, Orange
UPCOMING COURSE SCHEDULE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Global Services: The $40B Face-Off

9|26|16   |   05:53   |   (0) comments


More service providers than ever before are battling it out to win a slice of what is now a $40 billion global communications services pie, explains Ovum Principal Analyst David Molony.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (12) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
LRTV Interviews
Peering Into the Digital Future

9|20|16   |   04:25   |   (0) comments


Nick Thomas, practice leader of digital media at Ovum, talks about how digital transformation in the technology, media and telecom sectors will enable the development of a new range of applications and services for enterprises and consumers and how the upcoming Digital Futures event in London will examine ...
LRTV Custom TV
Napatech Tackles NFV's Major Challenge

9|7|16   |   08:42   |   (0) comments


One of the main challenges for network operators introducing NFV is to combine performance and flexibility in a cost-effective way, but there is a solution, explains Napatech's Dan Joe Barry.
LRTV Custom TV
Huawei Optical Innovation 2016

9|6|16   |     |   (0) comments


Highlights of the 2016 Huawei Optical Innovation forum.
LRTV Huawei Video Resource Center
Are You Ready for Huawei Connect 2016?

8|31|16   |     |   (0) comments


Join us for an exclusive sneak peak of Huawei Connect, an integrated conference for the global ICT ecosystem taking place in Shanghai.
Between the CEOs
CEO Chat: UXP's Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Keeping Your Tech Career Going After 50
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/21/2016
Time to Shut Up About 'Dumb Pipes'
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2016
Comcast Will Go Wireless in 2017
Mari Silbey, Senior Editor, Cable/Video, 9/20/2016
Sprint CEO: We'll Lease Spectrum as Soon as Possible
Dan Jones, Mobile Editor, 9/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
You Thought Your Customer Service Was Unreliable... Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.