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Dish Super Joey Launches

Light Reading
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Light Reading
3/13/2014
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ENGLEWOOD, Colo. -- DISH(NASDAQ: DISH) announced that an add-on to the award-winning Hopper Whole-Home HD DVR platform is available today, increasing the tuner capacity of the Hopper experience. DISH’s Super Joey™ adds two network tuners to the Hopper’s three native tuners, allowing a household to record up to eight shows simultaneously. Thiscanvirtually eliminate channel conflicts for DISH Hopper customers.

“We know TV viewers have searched for years for a solution to alleviate conflict over what to watch, and with Super Joey, customers no longer have to choose one program over another,” said Vivek Khemka, DISH senior vice president of product management. “Combined with Hopper’s 2,000 hours of storage, Super Joey makes it even easier for customers to enjoy more of the shows they love without having to negotiate what’s recorded with other viewers in the house.”

Super Joey was first introduced at the 2014 Consumer Electronics Show (CES) earlier this year, where it was awarded the CES 2014 “Editors’ Choice” award from Reviewed.com. During the event, DISH also unveiled a troop of other Joey products designed to extend the reach of the Hopper experience, including the Wireless Joey and Virtual Joey.

Dish Network LLC (Nasdaq: DISH)

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DanJones
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DanJones,
User Rank: Blogger
3/13/2014 | 1:55:48 PM
Re: kangaroo court
They wanted Frogger but it was already taken....
mendyk
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mendyk,
User Rank: Light Sabre
3/13/2014 | 1:31:23 PM
Re: kangaroo court
Yes, I'll jump to that conclusion. I also wonder about any branding strategy that brings to mind this gem from the deep dark past: http://www.youtube.com/watch?v=cUVZsu36SW4
DanJones
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DanJones,
User Rank: Blogger
3/13/2014 | 1:07:34 PM
Re: kangaroo court
So you're saying they'll roo the day they named it?
mendyk
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mendyk,
User Rank: Light Sabre
3/13/2014 | 11:25:31 AM
kangaroo court
Does Dish Network realize that kangaroos are not native to North America, and that its now-labored brand association with that species (the latest being something called Joey) has no meaning to its target market?
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