Light Reading

AT&T Joins NBC's Olympics Roster

Mari Silbey
1/16/2014
50%
50%

To meet the ever-growing demand for higher-resolution video on more video screens, NBC will once again rely on AT&T for global networking services for coverage of next month's Winter Olympic Games.

This time around, AT&T Inc. (NYSE: T) will provide a managed private networking solution connecting production centers in Sochi, Russia to NBC Universal and Comcast Corp. (Nasdaq: CMCSA, CMCSK) facilities across the US. In turn, NBC and Comcast will pass along the TV signals from Sochi to consumers.

According to AT&T, the bandwidth requirements for delivering Olympics TV coverage have increased by a third since the Summer Olympic Games in London a year and a half ago. In 2012, AT&T dedicated about 15 Gbit/s of capacity for video delivery through the use of 333 DS3 circuits (also known as T3 lines). This year, the telecom company will boost that amount to 20 Gbit/s, or about 444 DS3 circuits.

For further context, AT&T noted that the 2000 Summer Olympic Games in Sydney required just three DS3 circuits. What a difference 14 years makes.

AT&T will also provide custom engineering and management services to NBC, along with backup services in case of circuit failure.

In a prepared statement, Robert Kiraly, director of Broadcast and Telecommunications Operations for NBC Olympics, noted that when "people watch the Olympic Games, they increasingly do so from multiple screens -- a smartphone, tablet, computer and the traditional television screen." He said "AT&T supports the networking services we need to ensure our viewers will have the best experience possible, no matter their screen preference.”

Recently, Cisco Systems Inc. (Nasdaq: CSCO) announced that it would also participate in NBC's carnival of Olympics coverage next month. Cisco will provide cloud-based video transcoding and content management solutions for the Sochi Games. (See NBC Jumps on Cisco's Cloud.)

— Mari Silbey, special to Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/21/2014 | 6:11:39 PM
Re: AT&T serving Comcast
True, Dan. Although you never know. :) I think this is more about AT&T and NBC. Comcast just happens to own NBC now. 
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/18/2014 | 8:54:51 PM
AT&T serving Comcast
Sort of funny to read about AT&T helping Comcast, though of course this has nothing to do with broadband and pay TV fights back home. I guess global transport networks is one area the giant cable operators will never rival the giant telcos.
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/16/2014 | 5:58:52 PM
Video traffic
I'm blown away by the way that those video capacity numbers are expl;oding. Anyone want to hazard a guess on what they will look like for next summer's World Cup or the 2016 Summer Olympics?  
Flash Poll
From The Founder
The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
LRTV Interviews
In the Cloud With Telecom Italia

3|5|15   |   7:10   |   (0) comments


Light Reading CEO Steve Saunders sits down with Telecom Italia's Simone Battiferri at Mobile World Congress to discuss virtualization, agility and the economic advantages of the cloud.
LRTV Huawei Video Resource Center
New Ways of Working

3|5|15   |   4:24   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Hong Kong Telecom's Michael Yue explains how the transformation in its business has changed its customer relationships.
LRTV Huawei Video Resource Center
Bridging the Digital Gap

3|5|15   |   4:03   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Boingo's Dr. Derek Peterson explains how ICT can help telcos bring the physical and virtual worlds closer together.
LRTV Huawei Video Resource Center
Making the Internet of Things Affordable

3|5|15   |   2:42   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Telefonica's Dr. Mike Short explains how the Internet of Things demands a new low-cost approach to connectivity from telcos.
LRTV Huawei Video Resource Center
Evolution, Not Revolution

3|5|15   |   2:00   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Heavy Reading's Patrick Donegan explains why telcos can't be too hasty in their efforts to transform themselves.
LRTV Custom TV
Management & Orchestration Enablement Strategies Required for NFV Commercial Success

3|5|15   |   6:22   |   (0) comments


NFV commercial success rests on successful service orchestration strategies which can span heterogeneous physical, virtual, legacy and next-gen networks. Network data and security integrity are additional key aspects. Nakina provides a suite of orchestratable network integrity applications built on an open, scalable MANO enablement platform.
LRTV Huawei Video Resource Center
The Power of Five Convergences in OceanStor OS

3|4|15   |   6:24   |   (0) comments


OceanStor OS is Huawei's brand-new storage operating system. While inheriting the consistent high stability, reliability and performance from the company's previous storage products, OceanStor OS abounds in new converged storage features. Specifically, the new storage operating system achieves "five convergences" to lift storage convergence to a higher level.
LRTV Huawei Video Resource Center
4K Brings Extreme Video Experience

3|4|15   |   8:10   |   (0) comments


4K video is a hot topic in the video industry. It will certainly bring an extreme video experience to end users. At the same time, however, it will also pose a big challenge to operators. Check out this Huawei 4K experts' discussion about how operators can achieve success in 4K video service.
LRTV Interviews
DT's Virtualization Vision for Europe

3|4|15   |   10:23   |   (0) comments


Light Reading CEO Steve Saunders talks virtualization, cloudification and standards with Deutsche Telekom's Axel Clauberg at Mobile World Congress.
LRTV Custom TV
ZTE's Wireline at MWC 2015

3|4|15   |   6:35   |   (0) comments


Light Reading speaks with Jane Chen, ZTE's Senior VP of Wireline Business, about innovations in her product line at Mobile World Congress.
LRTV Custom TV
ZTE at MWC 2015

3|4|15   |   4:24   |   (0) comments


Dr. Dick Chen of ZTE USA gives Light Reading an overview of what's new at ZTE's pavilion at Mobile World Congress 2015.
LRTV Interviews
Ericsson CEO Talks Telco Data Center Tech

3|4|15   |   05:45   |   (0) comments


At Mobile World Congress, Ericsson CEO Hans Vestberg discusses telco data center technology, business models, small cells and more.
Upcoming Live Events
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
All Upcoming Live Events
Infographics
Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
Hot Topics
Internet Pioneers Decry Title II Rules
Carol Wilson, Editor-at-large, 3/2/2015
Wheeler: We'll Enforce Title II 'Case-By-Case'
Sarah Thomas, Editorial Operations Director, 3/3/2015
New CenturyLink CTO in Major Overhaul
Carol Wilson, Editor-at-large, 3/4/2015
Verizon Takes Radio Dot to Detroit, VoLTE Overseas
Sarah Thomas, Editorial Operations Director, 2/27/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.