& cplSiteName &

Video Vendors Bet Big on 4K in Vegas

Alan Breznick
4/9/2014
50%
50%

LAS VEGAS -- NAB Show 2014 -- In case there were any doubt, 4K Ultra HD video will soon be coming to a TV set, tablet, smartphone, camera, and/or other video-enabled device near you.

That much is evident from a quick glance around the vast exhibit floor at the annual National Association of Broadcasters (NAB) convention here this week. Video technology vendors of all stripes are showing off beautifully crisp 4K pictures on one big screen after another while hawking the equipment and software tools needed to deliver the Ultra HD signals to home viewers without breaking the bank or clogging the distribution pipe.

In one prime example, Cisco Systems Inc. (Nasdaq: CSCO) and Sony Corp. (NYSE: SNE) are joining forces on the convention floor to demonstrate the live delivery of full-frame-rate 4K video for the first time. The demo, which is taking place at both the Cisco and Sony booths, is showing what live events look like when streamed at the 60-frame rate, which is considered optimal for the new video format.

Befitting this notable event, Cisco and Sony are going to great lengths for the 4K demo. Captured on Sony's F55 4K video cameras, the event is being encoded in the new High Efficiency Video Coding (HEVC) format by Cisco's Videoscape AnyRes platform. The stream then gets transported from New York, where the event is taking place, to Las Vegas via a fiber optic network. At the Las Vegas Convention Center, the live stream is decoded by a Cisco 4K-enabled set-top box and displayed on Sony's XBR 4K Ultra HD TVs. (Got all that?)

In another prime example of 4K's rise to prominence here, Ericsson AB (Nasdaq: ERIC) is showing off its own vision of the 4K-enhanced video future. In a private meeting room at its booth, Ericsson is using a huge, 84-inch TV screen to demonstrate all the interactive features, navigational enhancements, and social media goodies that it plans to bring to home viewers over the next couple of years, along with the ultra-crispy Ultra HD pictures.

Tech executives said they're doing the demos and showing the displays this spring because 4K's development is coming along fast and furious. With 4K TVs already coming on the market and dropping in price, such online video powers as Netflix Inc. (Nasdaq: NFLX) starting to stream programming in the Ultra HD format, such major pay-TV providers as DirecTV Group Inc. (NYSE: DTV) and Comcast Corp. (Nasdaq: CMCSA, CMCSK) gearing up to distribute 4K content to their subscribers, and HEVC encoding chipsets in development, they said all the necessary elements are now coming together.

In fact, Joe Cozzolino, SVP and GM of service provider video infrastructure for Cisco, confidently predicted that 4K video will be a force in the US consumer electronics market by the fall. "It's really going to hit its peak as we hit the next holiday season," he said in a phone interview late last week. "It's starting to feel like it's just going to happen."

Cozzolino, who was quite skeptical about the similar industry hype over 3D-TV just a few years ago, argued that 4K is very different from 3D because Ultra HD is a more natural upgrade from standard HD, actually produces a sharper picture, and doesn't require viewers to wear those goofy, annoying 3D glasses, among other things. "I think we'll see a lot of chatter around 4K at NCTA [the Cable Show]," he said. "It's just the next evolution."

When standard HDTV first emerged in the video market more than a decade ago, satellite TV provides got a big jump on cable operators in rolling it out to their subscribers, leaving MSOs scrambling to catch up for years. But Cozzolino doesn't believe that will happen this time around with Ultra HD, despite vows by DirecTV to be first US pay-TV provider with 4K.

"We're already working with a number of cable operators around 4K," he said, without naming names. "I don't think there's going to be this big gap." If the HEVC chipsets arrive on time, he expects to see cable operators start to deploy set-top boxes and IP client devices capable of 30-frame 4k resolution in the second half of 2015, followed by full-fledged home video gateways capable of full 60-frame resolution shortly after that.

Related posts:

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/9/2014 | 7:22:55 PM
After 3D
After the fiasco of 3D, I'm skeptical of further TV upgrades. The world seems to be moving on to watching video on mobile devices, rather than big boxes in the living room. 
From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Interviews
    AT&T Expert on the Key Pillars of UC

    4|29|16   |   03:58   |   (0) comments


    Vishy Gopalakrishnan, AVP of product marketing at AT&T, talks about the three developments that are making unified communications and collaboration secure and reliable for enterprise users.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    LRTV Interviews
    Unified Comms Finds Its Voice

    4|25|16   |   03:44   |   (0) comments


    Peter Quinlan, VP of UCC Product Management at Tata Communications, talks about the evolution of the unified communications and collaboration services sector and how voice is now a big part of current developments.
    LRTV Documentaries
    So... What Do We Do Now?

    4|25|16   |   03:24   |   (0) comments


    After a long hiatus, Max Dingman, the CEO of a GeeGhiz, returns for a motivational board room pep talk.
    LRTV Documentaries
    NAB 2016 Highlights

    4|21|16   |     |   (0) comments


    Light Reading's Cable/Video Practice Leader Alan Breznick climbs down from the slots to tell us about the latest news in broadcast technology at NAB 2016 in Las Vegas.
    Between the CEOs
    CEO Chat: Deepfield's Craig Labovitz

    4|21|16   |     |   (0) comments


    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Shades of Ray
    Leading Lights 2016: Shortlists Announced

    4|20|16   |   0:53   |   (0) comments


    The judging is over and the Leading Lights 2016 shortlists have been published -- you can see who made the cut by clicking on this link.
    LRTV Custom TV
    Introducing MulteFire – Qualcomm at MWC 2016

    4|18|16   |   3.29   |   (0) comments


    MulteFire is the latest option for using LTE in unlicensed spectrum. As oppose to its close 'siblings', LAA and LTE-U, MulteFire operates solely in unlicensed spectrum, which enables it to offer the best of two worlds – LTE-like performance with WiFi-like deployment simplicity. In this interview, Sanjeev Athalye, Sr. Director, Product Management at Qualcomm ...
    Between the CEOs
    CEO Chat: Grant Van Rooyen of Cologix

    4|18|16   |     |   (0) comments


    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    LRTV Huawei Video Resource Center
    ONS 2016 – Demonstration of Huawei's NetMatrix Multi-Vendor SDN Orchestrator

    4|15|16   |     |   (0) comments


    This demonstration shows how Huawei's NetMatrix SDN Orchestrator (SDN-O) addresses an operator's core service agility needs for services spanning multi-domain, multivendor networks: it includes a demonstration of:
    - Rapid New Service Design: using YANG to model a complex example of multi-domain, multivendor L3VPN network connectivity service that ...
    LRTV Custom TV
    AT&T Wants to Own North Carolina

    4|15|16   |     |   (1) comment


    Venessa Harrison, president of North Carolina for AT&T, tells how the company will expand its GigaPower service beyond the seven N.C. cities it already serves.

  • This blog, sponsored by AT&T, is the second part of a ten-part series examining next-generation broadband technologies titled "Behind the Speeds."
  • Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Ultra-Broadband Summit, Hong Kong
    Iain Morris, News Editor, 4/27/2016
    WiCipedia: Woman Cards & Bitch Switches
    Sarah Thomas, Director, Women in Comms, 4/29/2016
    FCC Poised to Re-Regulate Wholesale Access
    Carol Wilson, Editor-at-large, 4/28/2016
    Amazon AWS Reports $2.6B Quarterly Revenue, Up a Colossal 64%
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/28/2016
    Mitel Asks: What Time of Day Do You Shower?
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/25/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.