Light Reading

Polaroid TV Ships With Roku Stick

Mari Silbey

You can't "shake it like a Polaroid picture," but the Roku streaming stick embedded in Polaroid's new smart TV set will reveal plenty of images on the big-screen display.

In a new twist from the company made famous by its instant-print photos, Polaroid will introduce a 50-inch Roku-ready TV at the Consumer Electronics Show (CES) next week. (See 5 TV Tech Trends Heading for CES.)

The TV set comes with the Roku Inc. stick included, and offers users a way to circumvent or supplement cable TV service with easy access to over-the-top (OTT) video.

Polaroid will also debut a 50-inch 4K ultra high definition (UHD) television at CES. Both TVs will ultimately sell in multiple screen sizes starting at 32 inches, and moving up to 69 inches. The 4K TV carries a price tag of $999.99 for the 50-inch version, while the same-size Roku-ready set will be $599.99.

Streaming sticks are set to be one of the hot items at CES this year, but it appears that the TV manufacturers themselves don't want to be left out of the story. While smart TVs include their own OTT video apps, the advantage of a streaming stick is the fact that it's easily upgradeable, with a price point that's less than a tenth that of many flat-screen displays. Most consumers won't replace their TVs every year, but changing out a small adapter is another matter. By including the Roku stick with its TV, Polaroid gives users a cheap hardware upgrade path going forward.

Polaroid notes that its Roku-ready TV powers the built-in wireless device through an MHL port. No extra power cables are required.

— Mari Silbey, Special to Light Reading

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User Rank: Blogger
1/6/2014 | 4:30:51 PM
Re: Polaroid TVs?
I wonder what Lady Gaga is doing for Polaroid's TV sales. I mean, would you but a smart TV from her? 
User Rank: Blogger
1/6/2014 | 4:29:28 PM
Re: TV sales
True, Dan. But these streaming sticks are still fairly limited in their capabilities. I guess much will depend  on how easy it is to upgrade the various smart TVs thru easy software downloads. Still TBD. 
User Rank: Blogger
1/3/2014 | 4:56:52 PM
TV sales
All the these streaming sticks aren't going to do much for TV sales in the long-term are they, if you can just upgrade the stick/buy a new one rather than buying whatever's the next connected TV? Maybe that's part of the reason Apple hasn't been clear whether or not it wants to be a TV maker.
User Rank: Blogger
1/3/2014 | 4:26:46 PM
Re: Polaroid TVs?
Oh, rightttt. Well I don't follow Poloaroid, but I do follow all things Laday Gaga, so I should've known.
User Rank: Light Sabre
1/3/2014 | 4:18:30 PM
Re: Polaroid TVs?
Sarah, I'm surprised that Polaroid's creative director, Lady Gaga, would not have made you aware of that.
User Rank: Blogger
1/3/2014 | 2:50:28 PM
Polaroid TVs?
Umm Am I the only one who didn't know Polaroid makes TVs??
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