Light Reading
New TV set that will debut at CES comes with integrated OTT video capabilities.

Polaroid TV Ships With Roku Stick

Mari Silbey
1/3/2014
50%
50%

You can't "shake it like a Polaroid picture," but the Roku streaming stick embedded in Polaroid's new smart TV set will reveal plenty of images on the big-screen display.

In a new twist from the company made famous by its instant-print photos, Polaroid will introduce a 50-inch Roku-ready TV at the Consumer Electronics Show (CES) next week. (See 5 TV Tech Trends Heading for CES.)

The TV set comes with the Roku Inc. stick included, and offers users a way to circumvent or supplement cable TV service with easy access to over-the-top (OTT) video.

Polaroid will also debut a 50-inch 4K ultra high definition (UHD) television at CES. Both TVs will ultimately sell in multiple screen sizes starting at 32 inches, and moving up to 69 inches. The 4K TV carries a price tag of $999.99 for the 50-inch version, while the same-size Roku-ready set will be $599.99.

Streaming sticks are set to be one of the hot items at CES this year, but it appears that the TV manufacturers themselves don't want to be left out of the story. While smart TVs include their own OTT video apps, the advantage of a streaming stick is the fact that it's easily upgradeable, with a price point that's less than a tenth that of many flat-screen displays. Most consumers won't replace their TVs every year, but changing out a small adapter is another matter. By including the Roku stick with its TV, Polaroid gives users a cheap hardware upgrade path going forward.

Polaroid notes that its Roku-ready TV powers the built-in wireless device through an MHL port. No extra power cables are required.

— Mari Silbey, Special to Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/6/2014 | 4:30:51 PM
Re: Polaroid TVs?
I wonder what Lady Gaga is doing for Polaroid's TV sales. I mean, would you but a smart TV from her? 
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/6/2014 | 4:29:28 PM
Re: TV sales
True, Dan. But these streaming sticks are still fairly limited in their capabilities. I guess much will depend  on how easy it is to upgrade the various smart TVs thru easy software downloads. Still TBD. 
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/3/2014 | 4:56:52 PM
TV sales
All the these streaming sticks aren't going to do much for TV sales in the long-term are they, if you can just upgrade the stick/buy a new one rather than buying whatever's the next connected TV? Maybe that's part of the reason Apple hasn't been clear whether or not it wants to be a TV maker.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/3/2014 | 4:26:46 PM
Re: Polaroid TVs?
Oh, rightttt. Well I don't follow Poloaroid, but I do follow all things Laday Gaga, so I should've known.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/3/2014 | 4:18:30 PM
Re: Polaroid TVs?
Sarah, I'm surprised that Polaroid's creative director, Lady Gaga, would not have made you aware of that.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/3/2014 | 2:50:28 PM
Polaroid TVs?
Umm Am I the only one who didn't know Polaroid makes TVs??
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for ...
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
LRTV Huawei Video Resource Center
Frank Miller: Distributed Solutions are the Best Build for the Future - Part II

1|9|15   |   2:46   |   (0) comments


At SCTE, Frank Miller, Global CTO of MSO at Huawei, speaks about Cable 2.0 and its innovative future.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
BlackBerry Wants Net Neutrality Protection -- That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
The New Internet Space Race: Google's Final Frontier?
Dan Jones, Mobile Editor, 1/21/2015
Like Us on Facebook
Twitter Feed
Webinar Archive