Light Reading

Gentlemen, Start Your 4K Engines

Alan Breznick

As anticipated, the race to deliver 4K video programming to the home is now on among pay-TV providers, consumer electronics makers, and other major players.

In a flurry of moves at the CES show in Las Vegas this week, Comcast Corp. (Nasdaq: CMCSA, CMCSK), DirecTV Group Inc. (NYSE: DTV), Netflix Inc. (Nasdaq: NFLX), and Inc. (Nasdaq: AMZN) all announced deals with Samsung Electronics Co. Ltd. (Korea: SEC) to deliver UltraHD video programming to Samsung's new line of 4K TV sets later this year. In addition, Samsung will team up with M-Go, a joint venture of Technicolor (Euronext Paris: TCH; NYSE: TCH) and DreamWorks LLC that streams movies and TV shows, to deliver 4K programming as well.

The CES announcements were not terribly surprising. Most, if not all, of these companies have already said (or at least broadly hinted) that they would start delving into UltraHD in 2014 as more 4K TVs hit the market, set prices keep falling, and the new, bandwidth-saving High Efficiency Video Coding (HEVC) technology is put into service.

But the speed and breadth of the Samsung announcements, along with the other 4K alliances revealed at CES thus far, are still enough to take one's breath away. With the Winter Olympics in Sochi, Russia, taking place in February and the soccer World Cup tournament in Brazil set for the summer, 4K could soon become a household word around the planet as content and service providers produce and distribute their UltraHD fare.

At first, the new 4K content will predominantly be streamed to the new UltraHD TVs. For instance, Comcast said it will launch a special 4K app on the new Samsung sets that will enable the MSO's Xfinity TV customers to stream "a variety of 4K UHD movies and TV shows" from the Internet on an on-demand basis. Comcast said it's also working with programmers, including its own NBC Universal unit, to develop a "library of 4K UHD choices" for Xfinity TV subscribers to sample.

The service providers don't plan to stop with streaming, though. They also intend to deploy new 4K set-top boxes that will use the new HEVC standard to decode 4K video and deliver it to UHD TV sets without consuming nearly as much bandwidth.

To take Comcast as an example again, the MSO said it aims to start deploying new 4K-capable X1 set-tops sometime later this year. With these new set-tops in place, Comcast will be able to deliver 4K programming to all UHD TVs, not just Samsung's new family.

As for 4K programming, look for the first UHD content to emerge from the Sochi Games, which begin February 7. Speaking on a 4K panel at CES Tuesday, Comcast CTO Tony Werner said NBC will produce some 4K content from Sochi. But, according to various press reports, he declined to say what or how much.

Beyond that effort, NBC Universal and such other major players as Netflix, Amazon, and the big Hollywood movie studios are working on developing 4K content as well. At CES, for example, Amazon said it will team with Warner Bros. Entertainment Inc. , Lions Gate Entertainment Corp. (NYSE/Toronto: LGF), 20th Century Fox , Discovery Communications Inc. (Nasdaq: DISCA, DISCB, DISCK), and other programmers to produce UHD titles for Amazon Instant Video subscribers.

So the race to deliver 4K video to consumers is clearly on. Now the big question is whether consumers will actually want to take it or whether 4K, like 3D TV before it, will prove to be out of focus.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Beer
1/22/2014 | 5:43:54 PM
Re: 4K TV for the 1%
I agree with the posts, and appreciate the healthy skepticism.  But in less than 12 months, I think it will be difficult to find 1080p resolution TV sets.  Sony and Netflix have already announced support for 4K, and as the population ages (yours truly included), you will appreciate the resolution and ability to see the action in greater detail.  Movies and sports will drive this revolution -- I agree that there's no need to see Honey Boo Boo in any greater clarity than a single, dark pixel.
User Rank: Blogger
1/9/2014 | 7:48:04 PM
Re: 4K TV for the 1%
Agreed, Ray. 4K ain't going to take over the world in the next 24 months. But I think it'll get off to a good start at doing so. And you'd be surprised how quickly some people (none of us, of course) replace their big fancy flat-screeen sets.    
User Rank: Blogger
1/9/2014 | 7:45:22 PM
Re: 4K TV for the 1%
Actually, Dan and Carol, thaqt hewalthy skepticism is part of why I think 4K may succeed. It has a higher bar to cross after the 3D disaster and its proponents know it. So they won't make the same mistakes again (just different ones). I'm by no means sold on the idea either. But I think it will at least go a lot further than 3D ever did.i 
User Rank: Blogger
1/9/2014 | 7:42:05 PM
Re: UHD comment
All good points and good questions. 4K definitely won't be for the masses for quite a while, if at all, just like regular HD wasn't for a good decade. And there are plenty of issues to work out. But I sense the momentum may be there this time, which I never saw with 3D. So we'll see. And, of course, no funny glasses this time.
User Rank: Blogger
1/9/2014 | 3:33:25 AM
Re: 4K TV for the 1%
That's a great point by ScottEStewart0101, and just adds to the list of challenges faced by the companies looking to sell the hardware and services

-- bandwidth

-- price of the set

-- the churn (who will buy a new set if they have just invested in a HD TV in the past couple of years?)

-- additional cost of accessing UltraHD content 


If 4K succeeds in the next 24 months, it will be against the odds, IMHO.
User Rank: Blogger
1/8/2014 | 8:54:22 PM
Re: 4K TV for the 1%
I'm with you, Carol, though I also have to admit I'm probably not the target customer. It does seem like there is still some healthy skepticism about 4K, which is maybe what 3DTV lacked at the start.
User Rank: Light Sabre
1/8/2014 | 4:09:55 PM
Re: UHD comment
There's also the hidden cost of the added power needed to run these beasts -- but because this gets buried in the household electricity bill, no one pays much attention. Also, all the definition in the world isn't going to make Honey Boo Boo, Duck Dyansts, or Kardashoids any more watchable. UHD is like getting a Maserati and using it to drive to the corner store.
Carol Wilson
Carol Wilson,
User Rank: Blogger
1/8/2014 | 4:08:34 PM
Re: 4K TV for the 1%
Not having seen 4K - which the regular media seems to call UltraHD -- it's hard to comment on how quickly it is likely to be deployed. But it seems to me there will be some resistence to replace relatively new large HD flatscreens with these newer sets in order to access a limited set of new content. 

ESPN was counting on sports fans driving 3D content and it just didn't happen. 

Alan, I guess I'm still a 4K skeptic. 
User Rank: Light Sabre
1/8/2014 | 3:49:03 PM
UHD comment
UHD compared to 3D, no contest.  3D's big downfall was the requirement to have to wear glasses, UHD won't have to overcome that issue. I saw UHD at Best Buy and I just had to stand there and stare at it.  The big issue will be how much Comcast gouges us to have access to it. It'a about $9 for HD now, so how much will they get for UHD/4K?  Will I have to buy both?  Once the cost of the televisions come down the only barrier will be how much the ongoing monthly costs will be. If anything will impede the adoption of UHD it will be the monthly costs.  
User Rank: Lightning
1/8/2014 | 1:00:15 PM
4K TV for the 1%
During any time through the presentation, did the presenters address the limited ability of broadband access for homes to be able to deliver 4K video, or the cost of pipes to deliver it at prime TV hours? Even with a new codec to process it, Comcast needs to be ready for the huge amounts of consumer complaints due to one person on the cable line streaming 4K while everyone else is trying to do homework or watch their "standard" HD feeds. This reminds me of the wireless internet boom with home broadband over RF. One person trying to run a PC game server in a rural town takes all of the access down for the rest of the neighborhood. (2007 broadband technology) True story, btw.. in southern Illinois, which is still lacking the infrastructure buildout it deserves o.O

Most consumers will just loathe this 4K transition.. they just bought an HD TV within the past 3-4 years, and most of the regular customers won't throw out a decent 40-55 inch HD TV just to run new hardware movies. I would see this better utilized as a private venture for theaters and IMAX presentations. 
More Blogs from Breznick Unbound
Telefónica is enjoying great early results with its new cloud DVR service, helping it vault into the pay-TV market leadership in Spain.
Now that cable operators have built up their WiFi networks, they should start trying to make some money off of their promising wireless assets.
Comcast co-founder and longtime CEO Ralph Roberts leaves behind a lasting legacy of business success and integrity after passing away Thursday night at the age of 95.
Light Reading and SCTE are joining forces to create multimedia content about a number of key cable tech topics, starting with DOCSIS 3.1, WiFi and IP video.
In LR's inaugural BTE Video Summit, speakers will look at how the video industry is changing and how service providers can cope with those changes.
From The Founder
The comms industry is rallying to the cause of open, independent interoperability testing.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Interviews
BT Updates on Plans

10|2|15   |   03:16   |   (1) comment

Peter Bell, CIO at Openreach, the access network division at UK incumbent BT, provides an update on the operator's trials and how Openreach is planning to deploy the broadband technology in its street cabinets.
Telecom Innovators Video Showcase
Sonus Shakes Up SD-WAN

10|2|15   |   7:22   |   (0) comments

Sonus CTO Kevin Riley sat down with Light Reading to discuss the trajectory of the company, its SDN ambitions and why Sonus is taking a market-disruptive approve to SD-WAN.
LRTV Interviews
CityFibre's Gigabit Vision

10|1|15   |   03:18   |   (1) comment

Mark Collins, director of Strategy & Public Affairs at competitive UK city network operator CityFibre, talks about his company's plans to help build Gigabit Cities.
Telecom Innovators Video Showcase
Automate, Scale & Create With Juniper's vCPE Solution

10|1|15   |   6:34   |   (0) comments

Join Kireeti Kompella, Juniper Networks CTO, and Steve Saunders, Light Reading Founder and CEO, as they discuss Juniper Networks' approach to NFV showcased with a turnkey vCPE solution, which demonstrates how service providers can use automation to rapidly deploy services.
LRTV Interviews
Gigabit Europe: Day 1 Takeaways

9|29|15   |   05:47   |   (5) comments

Light Reading's Ray Le Maistre and Iain Morris sup a beer and discuss some of the key takeaways from the first day of Gigabit Europe 2015.
LRTV Interviews
Gigabit in Europe

9|29|15   |   04:24   |   (0) comments

At the Gigabit Europe 2015 event in Munich, Heavy Reading's Graham Finnie talks about the availability of gigabit broadband in Europe.
Women in Comms Introduction Videos
AT&T's Band of Women

9|28|15   |   4:36   |   (0) comments

Brooks McCorcle, the president of AT&T's partner solutions divisions and a mathematician by trade, shares stats on AT&T's diversity and advice on how to create your own band of women at work.
Telecom Innovators Video Showcase
Metaswitch's New CEO Martin Lund Discusses His Role

9|25|15   |   11:36   |   (0) comments

Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers ...
It's All About That App

9|23|15   |   02:15   |   (2) comments

The long-range goal of service providers is to deliver app-specific network performance and that is showing up in technical developments today.
Women in Comms Introduction Videos
Verizon's Healthy Approach to WiC

9|22|15   |   2:30   |   (2) comments

If you think there are too few women in comms, you should see the healthcare industry. Nancy Green, Verizon's healthcare global lead, shares ideas on what we can do about it.
LRTV Huawei Video Resource Center
UBBF 2015 Highlights

9|22|15   |     |   (0) comments

Drilling down deeper into the transformation process will provide network operators with a practical look at building new businesses around a digital virtualized network architecture, and lay out some of the transition steps required, particularly in the struggle to enable more dynamic and focused enterprise network services.
Telecom Innovators Video Showcase
ActiveVideo's Cloud Virtualization Technology

9|22|15   |   7:23   |   (0) comments

ActiveVideo's CMO, Murali Nemani, discusses how virtualized CPE functions can deliver applications from the cloud to various devices at home.
Upcoming Live Events
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Communication service providers realize that an ICT transformation is critical to their long-term survival, but most haven't yet committed to making it happen.
Hot Topics
Are Sports Next for Netflix?
Mari Silbey, Senior Editor, Cable/Video, 9/28/2015
Google Gives Huawei a US Device Boost
Dan Jones, Mobile Editor, 9/29/2015
Following the Bouncing Capex Ball
Carol Wilson, Editor-at-large, 9/29/2015
Verizon's Go90 Is Live – Will Anyone Watch?
Mari Silbey, Senior Editor, Cable/Video, 10/1/2015
Good News for NFV Interoperability
Steve Saunders, CEO and founder, Light Reading, 9/29/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
With so many new and exciting communications technologies now under development, it's easy to get caught up in the industry's escalating hype cycle. That's why the ...
Last week saw a big day in the 15-year history of Light Reading when Editor-in-Chief Ray Le Maistre and I were invited to interview the Deputy Chairman and Rotating ...
Cats with Phones
Hold My Calls, Indefinitely Click Here