Light Reading

Gentlemen, Start Your 4K Engines

Alan Breznick
1/8/2014
50%
50%

As anticipated, the race to deliver 4K video programming to the home is now on among pay-TV providers, consumer electronics makers, and other major players.

In a flurry of moves at the CES show in Las Vegas this week, Comcast Corp. (Nasdaq: CMCSA, CMCSK), DirecTV Group Inc. (NYSE: DTV), Netflix Inc. (Nasdaq: NFLX), and Amazon.com Inc. (Nasdaq: AMZN) all announced deals with Samsung Electronics Co. Ltd. (Korea: SEC) to deliver UltraHD video programming to Samsung's new line of 4K TV sets later this year. In addition, Samsung will team up with M-Go, a joint venture of Technicolor (Euronext Paris: TCH; NYSE: TCH) and DreamWorks LLC that streams movies and TV shows, to deliver 4K programming as well.

The CES announcements were not terribly surprising. Most, if not all, of these companies have already said (or at least broadly hinted) that they would start delving into UltraHD in 2014 as more 4K TVs hit the market, set prices keep falling, and the new, bandwidth-saving High Efficiency Video Coding (HEVC) technology is put into service.

But the speed and breadth of the Samsung announcements, along with the other 4K alliances revealed at CES thus far, are still enough to take one's breath away. With the Winter Olympics in Sochi, Russia, taking place in February and the soccer World Cup tournament in Brazil set for the summer, 4K could soon become a household word around the planet as content and service providers produce and distribute their UltraHD fare.

At first, the new 4K content will predominantly be streamed to the new UltraHD TVs. For instance, Comcast said it will launch a special 4K app on the new Samsung sets that will enable the MSO's Xfinity TV customers to stream "a variety of 4K UHD movies and TV shows" from the Internet on an on-demand basis. Comcast said it's also working with programmers, including its own NBC Universal unit, to develop a "library of 4K UHD choices" for Xfinity TV subscribers to sample.

The service providers don't plan to stop with streaming, though. They also intend to deploy new 4K set-top boxes that will use the new HEVC standard to decode 4K video and deliver it to UHD TV sets without consuming nearly as much bandwidth.

To take Comcast as an example again, the MSO said it aims to start deploying new 4K-capable X1 set-tops sometime later this year. With these new set-tops in place, Comcast will be able to deliver 4K programming to all UHD TVs, not just Samsung's new family.

As for 4K programming, look for the first UHD content to emerge from the Sochi Games, which begin February 7. Speaking on a 4K panel at CES Tuesday, Comcast CTO Tony Werner said NBC will produce some 4K content from Sochi. But, according to various press reports, he declined to say what or how much.

Beyond that effort, NBC Universal and such other major players as Netflix, Amazon, and the big Hollywood movie studios are working on developing 4K content as well. At CES, for example, Amazon said it will team with Warner Bros. Entertainment Inc. , Lions Gate Entertainment Corp. (NYSE/Toronto: LGF), 20th Century Fox , Discovery Communications Inc. (Nasdaq: DISCA, DISCB, DISCK), and other programmers to produce UHD titles for Amazon Instant Video subscribers.

So the race to deliver 4K video to consumers is clearly on. Now the big question is whether consumers will actually want to take it or whether 4K, like 3D TV before it, will prove to be out of focus.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
craig.y.lee
50%
50%
craig.y.lee,
User Rank: Light Beer
1/22/2014 | 5:43:54 PM
Re: 4K TV for the 1%
I agree with the posts, and appreciate the healthy skepticism.  But in less than 12 months, I think it will be difficult to find 1080p resolution TV sets.  Sony and Netflix have already announced support for 4K, and as the population ages (yours truly included), you will appreciate the resolution and ability to see the action in greater detail.  Movies and sports will drive this revolution -- I agree that there's no need to see Honey Boo Boo in any greater clarity than a single, dark pixel.
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:48:04 PM
Re: 4K TV for the 1%
Agreed, Ray. 4K ain't going to take over the world in the next 24 months. But I think it'll get off to a good start at doing so. And you'd be surprised how quickly some people (none of us, of course) replace their big fancy flat-screeen sets.    
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:45:22 PM
Re: 4K TV for the 1%
Actually, Dan and Carol, thaqt hewalthy skepticism is part of why I think 4K may succeed. It has a higher bar to cross after the 3D disaster and its proponents know it. So they won't make the same mistakes again (just different ones). I'm by no means sold on the idea either. But I think it will at least go a lot further than 3D ever did.i 
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/9/2014 | 7:42:05 PM
Re: UHD comment
All good points and good questions. 4K definitely won't be for the masses for quite a while, if at all, just like regular HD wasn't for a good decade. And there are plenty of issues to work out. But I sense the momentum may be there this time, which I never saw with 3D. So we'll see. And, of course, no funny glasses this time.
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
1/9/2014 | 3:33:25 AM
Re: 4K TV for the 1%
That's a great point by ScottEStewart0101, and just adds to the list of challenges faced by the companies looking to sell the hardware and services

-- bandwidth

-- price of the set

-- the churn (who will buy a new set if they have just invested in a HD TV in the past couple of years?)

-- additional cost of accessing UltraHD content 

 

If 4K succeeds in the next 24 months, it will be against the odds, IMHO.
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/8/2014 | 8:54:22 PM
Re: 4K TV for the 1%
I'm with you, Carol, though I also have to admit I'm probably not the target customer. It does seem like there is still some healthy skepticism about 4K, which is maybe what 3DTV lacked at the start.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/8/2014 | 4:09:55 PM
Re: UHD comment
There's also the hidden cost of the added power needed to run these beasts -- but because this gets buried in the household electricity bill, no one pays much attention. Also, all the definition in the world isn't going to make Honey Boo Boo, Duck Dyansts, or Kardashoids any more watchable. UHD is like getting a Maserati and using it to drive to the corner store.
Carol Wilson
100%
0%
Carol Wilson,
User Rank: Blogger
1/8/2014 | 4:08:34 PM
Re: 4K TV for the 1%
Not having seen 4K - which the regular media seems to call UltraHD -- it's hard to comment on how quickly it is likely to be deployed. But it seems to me there will be some resistence to replace relatively new large HD flatscreens with these newer sets in order to access a limited set of new content. 

ESPN was counting on sports fans driving 3D content and it just didn't happen. 

Alan, I guess I'm still a 4K skeptic. 
FbytF
50%
50%
FbytF,
User Rank: Lightning
1/8/2014 | 3:49:03 PM
UHD comment
UHD compared to 3D, no contest.  3D's big downfall was the requirement to have to wear glasses, UHD won't have to overcome that issue. I saw UHD at Best Buy and I just had to stand there and stare at it.  The big issue will be how much Comcast gouges us to have access to it. It'a about $9 for HD now, so how much will they get for UHD/4K?  Will I have to buy both?  Once the cost of the televisions come down the only barrier will be how much the ongoing monthly costs will be. If anything will impede the adoption of UHD it will be the monthly costs.  
ScottEStewart0101
100%
0%
ScottEStewart0101,
User Rank: Lightning
1/8/2014 | 1:00:15 PM
4K TV for the 1%
During any time through the presentation, did the presenters address the limited ability of broadband access for homes to be able to deliver 4K video, or the cost of pipes to deliver it at prime TV hours? Even with a new codec to process it, Comcast needs to be ready for the huge amounts of consumer complaints due to one person on the cable line streaming 4K while everyone else is trying to do homework or watch their "standard" HD feeds. This reminds me of the wireless internet boom with home broadband over RF. One person trying to run a PC game server in a rural town takes all of the access down for the rest of the neighborhood. (2007 broadband technology) True story, btw.. in southern Illinois, which is still lacking the infrastructure buildout it deserves o.O

Most consumers will just loathe this 4K transition.. they just bought an HD TV within the past 3-4 years, and most of the regular customers won't throw out a decent 40-55 inch HD TV just to run new hardware movies. I would see this better utilized as a private venture for theaters and IMAX presentations. 
More Blogs from Breznick Unbound
At the Gigabit Cities Live confab in Atlanta, speakers and participants float suggestions for the nation's first Gigabit State.
Despite the dire warnings of top telco and cable execs, Gigabit service rollouts and announcements have only sped up since the FCC passed its Title II rules less than three months ago.
New Light Reading conference in Atlanta will feature talks by senior execs from AT&T, Comcast, CenturyLink and Cox, as well as major city CTOs and CIOs.
While Charter clearly still wants Time Warner Cable, TWC still may not want Charter, opening up some intriguing scenarios in US cable land.
Industry analysts wonder why Verizon seems to be picking fights with ESPN and other major programmers over its new FiOS skinny TV bundle.
Flash Poll
From The Founder
Last week I dropped in on "Hotlanta," Georgia to moderate Light Reading's inaugural DroneComm conference – a unique colloquium investigating the potential for drone communications to disrupt the world's telecom ecosystem. As you will see, it was a day of exploration and epiphany...
Between the CEOs
Affirmed Networks CEO: Digging Into NFV

5|28|15   |   40:26   |   (2) comments


Hassan Ahmed, CEO of Affirmed Networks, is making some big claims for his NFV startup. I sat down with him at the Light Reading HQ in New York City to get the skinny on what this Acton, Mass.-based startup is up to.
LRTV Documentaries
Cable Eyeing SDN for Headend, Home Uses

5|26|15   |   05:57   |   (1) comment


CableLabs is looking at virtualizing CMTS and CCAP devices in the headend, as well as in-home devices, says CableLabs' Karthik Sundaresan.
LRTV Documentaries
Verizon's Emmons: SDN Key to Cost-Effective Scaling

5|22|15   |   03:53   |   (0) comments


For Verizon and other network operators to ramp up available bandwidth cost effectively, they need to move to SDN and agree on how to do that.
LRTV Documentaries
Lack of Universal SDN a Challenge

5|21|15   |   04:51   |   (3) comments


Heavy Reading Analyst Sterling Perrin talks about how uncertainty about SDN standards and approaches may be slowing deployment.
LRTV Custom TV
Steve Vogelsang Interview: Carrier SDN

5|20|15   |   05:02   |   (0) comments


Sterling Perrin speaks to Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, about the new Carrier SDN-enabling Network Services Platform and the operator challenges it solves.
LRTV Custom TV
Carrier SDN: On-Demand Networks for an On-Demand World

5|20|15   |   20:52   |   (0) comments


Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, talks about requirements and benefits of Carrier SDN during the keynote address at the Light Reading Carrier SDN event May 2015.
LRTV Documentaries
The Security Challenge of SDN

5|19|15   |   02:52   |   (0) comments


CenturyLink VP James Feger discusses concerns that virtualization could create new vulnerabilities unless network operators build in safeguards.
LRTV Custom TV
NFV Elasticity – Highly Available VNF Scale-Out Architectures for the Mobile Edge

5|18|15   |   5:50   |   (0) comments


Peter Marek and Paul Stevens from Advantech Networks and Communications Group talk about their NFV Elasticity initiative and the company's latest platforms for deploying virtual network functions at the edge of the network. Packetarium XL and the new Versatile Server Module: 'designed to reach parts of the network that other servers cannot reach.'
LRTV Huawei Video Resource Center
Bay Area Spark Meetup 2015

5|14|15   |   3:54   |   (0) comments


Developed in 2009, Apache Spark is a powerful open source processing engine built around speed, ease of use and sophisticated analytics. This spring, Huawei hosted a meetup for Spark developers and data scientists in Santa Clara, California. Light Reading spoke with organizers and attendees about Huawei's code contributions and long-term commitment to Spark.
LRTV Custom TV
The Transport SDN Buzz

5|12|15   |   06:01   |   (1) comment


Sterling Perrin, senior analyst at Heavy Reading, speaks with Peter Ashwood-Smith of Huawei and Guru Parulkar of ON.Lab about the evolution of transport SDN and the integration of technologies.
LRTV Custom TV
Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

5|5|15   |   04:49   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
Upcoming Live Events
June 8, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Procera has gathered facts, stats and customer experience feedback from a survey of 540 users from across the globe.
Hot Topics
Charter Seals Deals for TWC, Bright House
Mari Silbey, Senior Editor, Cable/Video, 5/26/2015
Eurobites: Alcatel-Lucent Trials 400G in Czech Republic
Paul Rainford, Assistant Editor, Europe, 5/26/2015
Will Carriers Follow Facebook's Networking Lead?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 5/28/2015
Charter Plans Business Services, Wireless Push
Alan Breznick, Cable/Video Practice Leader, 5/27/2015
Facebook Reinvents Data Center Networking
Mitch Wagner, West Coast Bureau Chief, Light Reading, 5/26/2015
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
On May 29th 1 PM ET, Steve Saunders, founder and CEO of Light Reading, will be drilling into the "pains and gains" of NFV with Saar Gillai, SVP & GM for NFV at Hewlett-Packard Co. (NYSE: HPQ) (HP). He has defined a four-step NFV model describing a sequence of technology innovation. It's a must-read doc for any network architect looking to get to grips with their NFV migration strategy. Join us for the interview, and the chance to ask Saar your NFV questions directly!
Hassan Ahmed, CEO of Affirmed Networks, is making some big claims for his NFV startup. I sat down with him at the Light Reading HQ in New York City to get the skinny on what this Acton, Mass.-based startup is up to.
Cats with Phones