Light Reading
InnoWave's TV-based e-commerce system is now available in 1.5 million homes in Portugal.

InnoWave's yubuy in 1.5M Homes

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LISBON -- InnoWave, IT company with strong international focus, has just announced that yubuy, an innovative platform of e-commerce through the television, is already available in 1.5 million homes, through the biggest Portuguese operators MEO, Vodafone and ZON.

Available in the usual area of interactive apps, yubuy is an interactive platform of products and services, of strong brands with extended presence in national territory that enables customers to shop directly on the television, in a convenient and simple way. Currently products and services from Telepizza (pizza delivery), NoMenu (food delivery) and Odisseias (experiences vouchers) are available, standing expected, for soon, the integration of new partners.

According to Pedro Pinto, Chief Technology Officer at InnoWave: “The recent deployment of yubuy, through MEO, represents a significant increase of use in our solution. Additionally, we also see a daily increase of ZON and Vodafone users, which proves that yubuy follows the growing worldwide trend of commerce in the television”.

InnoWave Technologies

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