GfK Invests in Genius Digital
LONDON -- Genius Digital, the specialist in capturing, analysing and applying viewer data for the TV industry, today announced that GfK, the global market research agency, has made a strategic investment in the company.
This move will provide global reach to Genius Digital, strengthening the company’s position in the data analytics market and driving the development of its product portfolio. The agreement gives GfK’s clients access to Genius Digital’s industry leading data capture and collection technology, which will be fed into GfK’s audience measurement services and complement its existing TV, digital and mobile measurement technologies.
With the growing amount of data being generated by IP connected video devices, advanced advertising, multiscreen services, second screen solutions, and social TV, it is becoming increasingly complicated for operators to collect, integrate, and manage their customer data.