Light Reading

Docsis 3.0: It's More Than Speed

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/5/2010
50%
50%

The 100-Mbit/s burst speeds enabled by Docsis 3.0 tend to grab the headlines as MSOs tap the platform to offer high-speed services, but it's the myriad other components of the CableLabs spec that will help D3 gain traction beyond the early adopter set, notes the latest Cable Industry Insider report from Heavy Reading. (See Broadband Speed War: Cable's Docsis 3.0 Volley.)

There's a "pesky question of how much speed consumers really need or are willing to pay for," explains the report, – "Broadband Speed War: Cable Arms Itself with Docsis 3.0."

Although operators are starting to market D3 services more aggressively after completing the network-side upgrades, consumer uptake has so far been slow. Time Warner Cable Inc. (NYSE: TWC), one of the few operators to even disclose any wideband subscriber numbers, said only 1,000 customers signed up for its 50-Mbit/s Docsis 3.0 service in the first quarter of 2010. (See Slow Start for TWC's Fastest Broadband.)

Slow uptake for D3 is partly price-related (many service tiers cost $100 per month or more, making it a stronger small-business play for now). But the report suggests that operators are looking for D3 and its other inherent capabilities -- such as multicast quality of service (QoS), which is useful for IP-based video applications -- to pipe in new services to help justify higher broadband bills and increase consumer adoption of cable's new high-capacity platform.

D3 is also expected to catalyze a new class of managed broadband gateways that bake in home networking elements and could give operators yet another way to push wideband adoption and raise the category's revenue stream. (See Cable Winks, Giggles at TR-069 .)

The idea of using D3 to deliver IP video services is gaining traction but, the report says, operators are still debating how it should be delivered, weighing the operational and technical benefits of delivering those services directly through the cable modem termination system (CMTS) against bypassing the CMTS, and delivering them through edge QAMs. (See How Will Cable Deliver IPTV?.)

"About the only thing that engineers seem to agree upon is that no one solution will work for all cable operators," the report stresses.

But MSOs should have a scaled architecture to build on once those decisions are made. Heavy Reading estimates that D3 will pass 75 million cable homes in North American by 2010, and 90 million homes by 2012.

— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
percosan
50%
50%
percosan,
User Rank: Light Beer
12/5/2012 | 4:30:50 PM
re: Docsis 3.0: It's More Than Speed


where are your thoughts on being more than speed. I happen to agree with you and it is an important point to discuss/explain.


thank you,


-p

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:50 PM
re: Docsis 3.0: It's More Than Speed


I think centering on the speeds D3 enables made sense in the early going because it resonated with that early adopter set and gave the industry something to lean on or point to when it was being called out against advanced DSL and FTTH services that provide big speeds.


 But it's time to move on to the next phase... drive real adoption of the technology, and stop treating it like a circus sideshow that costs a pretty penny.  For one, the price for D3 service needs to come down (particularly in the US), and operators need to concentrate on the other things that Docsis 3.0 can bring to the table... and that's a challenge, I think.  Other than speed, the industry needs to relay what else D3 offers them that they can't get with what they get today from cable broadband that would cause them to upgrade. 


The use of the gateway to help spread the gospel of D3 could make some sense here since home networking is much more commonplace and consumers are using those networks to connect their TVs, ipads, smartphones, etc., to feed in OTT video, services like Pandora.


But price cuts and gateway integration are just two examples. What other ways can cable expand the D3 pie? JB

Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (0) comments


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
LRTV Custom TV
Quad Channel Modulator Driver with 46 Gbaud Capability from MACOM

1|28|16   |     |   (0) comments


MACOM's MAOM-003427 is the industry's first surface-mount modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Google's 5G Radio Ambitions Are Expanding
Dan Jones, Mobile Editor, 2/5/2016
Cincinnati Bell Joins Weight Watchers Club
Alan Breznick, Cable/Video Practice Leader, 2/5/2016
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Animals with Phones
Retro Is the Way to Be Click Here
Some animals are too cute for smartphones.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.