& cplSiteName &

Docsis 3.0: It's More Than Speed

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/5/2010
50%
50%

The 100-Mbit/s burst speeds enabled by Docsis 3.0 tend to grab the headlines as MSOs tap the platform to offer high-speed services, but it's the myriad other components of the CableLabs spec that will help D3 gain traction beyond the early adopter set, notes the latest Cable Industry Insider report from Heavy Reading. (See Broadband Speed War: Cable's Docsis 3.0 Volley.)

There's a "pesky question of how much speed consumers really need or are willing to pay for," explains the report, – "Broadband Speed War: Cable Arms Itself with Docsis 3.0."

Although operators are starting to market D3 services more aggressively after completing the network-side upgrades, consumer uptake has so far been slow. Time Warner Cable Inc. (NYSE: TWC), one of the few operators to even disclose any wideband subscriber numbers, said only 1,000 customers signed up for its 50-Mbit/s Docsis 3.0 service in the first quarter of 2010. (See Slow Start for TWC's Fastest Broadband.)

Slow uptake for D3 is partly price-related (many service tiers cost $100 per month or more, making it a stronger small-business play for now). But the report suggests that operators are looking for D3 and its other inherent capabilities -- such as multicast quality of service (QoS), which is useful for IP-based video applications -- to pipe in new services to help justify higher broadband bills and increase consumer adoption of cable's new high-capacity platform.

D3 is also expected to catalyze a new class of managed broadband gateways that bake in home networking elements and could give operators yet another way to push wideband adoption and raise the category's revenue stream. (See Cable Winks, Giggles at TR-069 .)

The idea of using D3 to deliver IP video services is gaining traction but, the report says, operators are still debating how it should be delivered, weighing the operational and technical benefits of delivering those services directly through the cable modem termination system (CMTS) against bypassing the CMTS, and delivering them through edge QAMs. (See How Will Cable Deliver IPTV?.)

"About the only thing that engineers seem to agree upon is that no one solution will work for all cable operators," the report stresses.

But MSOs should have a scaled architecture to build on once those decisions are made. Heavy Reading estimates that D3 will pass 75 million cable homes in North American by 2010, and 90 million homes by 2012.

— Jeff Baumgartner, Site Editor, Light Reading Cable



(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
percosan
50%
50%
percosan,
User Rank: Light Beer
12/5/2012 | 4:30:50 PM
re: Docsis 3.0: It's More Than Speed


where are your thoughts on being more than speed. I happen to agree with you and it is an important point to discuss/explain.


thank you,


-p

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:50 PM
re: Docsis 3.0: It's More Than Speed


I think centering on the speeds D3 enables made sense in the early going because it resonated with that early adopter set and gave the industry something to lean on or point to when it was being called out against advanced DSL and FTTH services that provide big speeds.


 But it's time to move on to the next phase... drive real adoption of the technology, and stop treating it like a circus sideshow that costs a pretty penny.  For one, the price for D3 service needs to come down (particularly in the US), and operators need to concentrate on the other things that Docsis 3.0 can bring to the table... and that's a challenge, I think.  Other than speed, the industry needs to relay what else D3 offers them that they can't get with what they get today from cable broadband that would cause them to upgrade. 


The use of the gateway to help spread the gospel of D3 could make some sense here since home networking is much more commonplace and consumers are using those networks to connect their TVs, ipads, smartphones, etc., to feed in OTT video, services like Pandora.


But price cuts and gateway integration are just two examples. What other ways can cable expand the D3 pie? JB

Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, July 27, 1:00PM EDT
The Changing Face of the Data Center World
Rodney M. Elder, Senior Solutions Architect, Equinix
UPCOMING COURSE SCHEDULE
Wednesday, August 3, 1:00PM EDT
The Central Office Re-Architected as a Data Center
Guru Parulkar, Executive Director, Open Networking Research Center, Open Networking Lab
Wednesday, August 10, 1:00PM EDT
Telcos & Open Source 101
Phil Robb, Senior Technical Director, OpenDaylight
Friday, August 12, 1:00PM EDT
The Role of Open Source in NFV
Jim Fagan, Director, Cloud Practice, Telstra
in association with:
From The Founder
In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (0) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (0) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
LRTV Custom TV
NFV in 2016: Part 2 – Climbing the Virtualization Maturity Curve

7|19|16   |   06:56   |   (0) comments


Many of the initial use case implementations are single-vendor and self-contained. The industry is still climbing the virtualization maturity curve, needing further clarity and stability in the NFV infrastructure (NFVi) and greater availability and choice of virtualized network functions (VNFs). Interoperability between NFVis and VNFs from different vendors ...
Telecom Innovators Video Showcase
Versa Networks' Kumar Mehta on SD-WAN Managed Services

7|19|16   |     |   (0) comments


In Silicon Valley, Steve Saunders sits down with Versa's Kumar Mehta for an interview focused on why service providers are building SD-WAN managed services, and how Versa's telco customers are innovating.
LRTV Custom TV
Juniper Networks & The Evolution of NFV

7|19|16   |   06:01   |   (0) comments


Senior Juniper Networks executives talk to Light Reading Founder & CEO Steve Saunders about NFV developments and the recent independent evaluation by test lab EANTC of Juniper's Cloud CPE solution.
LRTV Interviews
CenturyLink Goes Beyond Managed WiFi

7|19|16   |     |   (0) comments


CenturyLink's managed WiFi allows enterprises, such as retailers and resorts, to track guest WiFi usage in order to help them better communicate with customers.
LRTV Interviews
AT&T Launches Network Functions on Demand

7|17|16   |   05:26   |   (0) comments


Roman Pacewicz, Senior Vice President, Offer Management & Service Integration, AT&T Business Solutions, discusses the operator's launch of its Network Functions on Demand service.
LRTV Interviews
Enterprise Pitch for Ciscosson

7|14|16   |   04:43   |   (0) comments


After seven months of near silence, Cisco and Ericsson executives publicly discussed details on their extensive partnership. Among the tidbits shared by Martin Zander, VP, group strategy programs, Ericsson, and Doug Webster, VP service provider marketing, Cisco: The partnership was initially launched to serve the service provider market, but is already gaining ...
Wagner’s Ring
Cisco Faces Up to Hypercloud Threat

7|13|16   |   02:42   |   (0) comments


Facebook, Amazon and Google mostly don't buy branded technology for their networks – they build their own. That's a threat to Cisco – and its competitors too – which face potentially dwindling demand for their product. Is Cisco up to the challenge? Light Reading went to the annual Cisco Live conference to find out.
LRTV Huawei Video Resource Center
Building a Better Connected Russia

7|13|16   |     |   (0) comments


At UBBS World Tour 2016, Alla Shabelnikova of Ovum shares the findings of a white paper outlining the challenges and opportunities of broadband rollout in Russia.
LRTV Huawei Video Resource Center
The Global Video Business

7|13|16   |     |   (0) comments


At UBBS World Tour 2016, Roger Feng of Huawei shares insights on the future of video business.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
September 27, 2016, Philadelphia, PA
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Five of the Top 10 most targeted countries in Check Point Software Technologies' global Malware & Threat Index for Q1 2016 are in Africa.
Hot Topics
Ericsson 'Doubles' Savings Goal as Sales Slump
Iain Morris, News Editor, 7/19/2016
Kevin Lo's Move to Facebook: Sign of Things to Come?
Patrick Donegan, Chief Analyst, Heavy Reading, 7/20/2016
Verizon's Next With VNFs
Carol Wilson, Editor-at-large, 7/21/2016
Facebook Gets Its Drone On
Ray Le Maistre, Editor-in-chief, 7/22/2016
Is Dish Going Down the Drain?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 7/21/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
I've enjoyed interviewing many interesting people since I rejoined Light Reading, but William A. "Bill" Owens certainly takes the biscuit, as we say where I come from.
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.