SONOMA, Calif. -- The next generation of so-called “4K” high-definition display technology for the home – giant-screen TVs with more than eight million pixels of resolution, four times the resolution of today’s high-definition televisions – will be called “Ultra High-Definition” or “Ultra HD,” connoting its superiority over conventional HDTV, according to the Consumer Electronics Association (CEA)®.
CEA’s Board of Industry Leaders unanimously voted yesterday to endorse the consensus opinion of CEA’s “4K” Working Group recommending the term “Ultra High-Definition” and related performance attributes. The name and related minimum performance characteristics are designed to help consumers and retailers understand the attributes of this next generation of superior television and display technology beginning to roll out this fall. The vote came during the Board’s meeting at CEA’s annual CEO Summit and Board Retreat held here through Friday.
The Working Group, now known as the CEA Ultra HD Working Group, was formed earlier this year to bring a wide array of stakeholders together to discuss how best to define and educate consumers about this new technology.
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