Cable's Next Big OTT Battle
Cable is betting big on the smart home market. With Comcast Corp. leading the charge, cable operators across the US are expanding into home security and automation services, envisioning the promise of new customers and revenue growth.
However, for all the excitement in the cable industry, the smart home market is shaping up to be a major battleground.
Cable operators have to compete not only against the well-known ADT Corp. brand in the managed security space, but also against every company that pops up at retail selling smart thermostats and lighting control solutions. With the Internet as a foundation, any hardware company can build its own home automation solution out of a series of IP-connected devices.
So, who wants a smart home? Will retailers or service providers win the market? Where's the demarcation line between security and automation? Read on for Light Reading interviews and analysis in this feature story in our Prime Reading section.
— Mari Silbey, Special to Light Reading Cable