Light Reading
Comcast Business survey indicates that WiFi is a better customer retention tool than candy, water, or free magazines.

WiFi Is Better Than Chocolate?

Light Reading
Infographics
Light Reading
5/14/2014
50%
50%

If you're a small business owner, you're better off skipping the mints and offering free WiFi instead.

According to a new Comcast Business survey of entrepreneurs and small business IT decision makers, WiFi is a much better tool than free candy, water, community bulletin boards, or magazines when it comes to keeping customers happy. More than 85% of respondents agreed that WiFi trumps all these other perks. (See Comcast Whips Up More WiFi.)

That said, not every business is jumping on the WiFi train. Some -- predominantly those that have been in business 20 years or more -- told Comcast Business that they had concerns over tech support, employee distraction, and costs associated with managing a WiFi network.

For the rest of the pro-WiFi folks, check out the infographic below about the perks of WiFi for small business owners. (Or click here to see a larger version of the image.)

(47)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 3 / 5   >   >>
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
6/3/2014 | 1:05:41 PM
Re: Reality check
Kruz, 

You lost me. How it would be there, just completing your actions? 

-Susan
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
6/2/2014 | 8:19:19 AM
Re: Reality check
I totally agree. But the problem is still with technology: it stands in the way. It should evolve in a way to become rather seamlessly integrated in your daily routine, i.e., you don't have to reach for it. It's just there, completing your actions.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
6/2/2014 | 6:53:08 AM
Re: Reality check
Kruz, 

Hmm I can't tell you much because part of the experiment was with the objective of writing an article about it and I haven't written it yet. I will let you know when I have it ready. 

However, I can tell you what happened today. I believe it's quite illustrative. As I got used to not being a slave of carrying the phone with me as if it were an exygen tank I rarely remember to charge it unless I know I am going to take pictures. 

So, early this morning I went for a walk. The phone was not charged, naturally, I was not bothered by it. During the walk, I saw a beautiful family of swans. The little ones were learning how to get their own food. I regretted for a minute that I didn't have the phone with me to take a picture.

The feeling disappered fast. I was enjoying the moment too much to worry about the phone, or a picture that I can see on Google images. I stood there watching their movements for a long, long time. It was a beautiful scene; I enjoyed every second I slowly walked along them as they moved.

If I would have had the phone, I would have taken a picture and continued my walk missing all what I saw in the long time I was there. Then, at home, I would have uploaded the picture, maybe to Facebook, so everyone could see the beautiful family of swans. Then, less than a minute looking at the picture and end of the story. 

I would have missed a precious moment that was unique and I really enjoyed. :)

-Susan   
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
6/2/2014 | 2:36:03 AM
Re: Reality check
I would do it as an experiment. What have you come to notice from your 1 year detox?
thebulk
100%
0%
thebulk,
User Rank: Light Sabre
6/1/2014 | 8:47:20 AM
Re: WiFi is better than chocolate
I live in asia and travel internationally mostly, so I pretty much always have to make a hop someplace, I have a few key airports I like to schedual my transits at because I know I will be able to get free wifi, and in most cases it will be fast. 
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
6/1/2014 | 1:25:06 AM
Re: Reality check
Kruz, 

It's hard at the beginning, but it gets better when you start feeling the freedom that it brings. :) 

You say you would do it if needed. What would be that need that would trigger you to do it? Wouldn't you do it by choice? Okay. Not a year. What about a week? I promise you will learn a lot. 

-Susan 
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
5/31/2014 | 11:59:05 PM
Re: WiFi is better than chocolate
I can never get the free wifi.  In Atlanta, I'm lucky it does anything.  Same for SW Airlines' Dallas Love Field unless I'm in the center of the airport, and then, it's still very slow.  Charlotte seems to have just certain sites and I've never figured out the Kansas City wifi.  It's always faster and easier to use an aircard.
thebulk
50%
50%
thebulk,
User Rank: Light Sabre
5/31/2014 | 10:38:05 PM
Re: WiFi is better than chocolate
@briandnewby, I am one of the ones guilty of booking flights with transits through airports who have free wifi. 
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
5/31/2014 | 2:01:36 PM
Re : WiFi Is Better Than Chocolate?
I strongly support the fact that WiFi is far much better than all the other after sales services businesses may offer to their customers.  With the rate at which technology is developing, all the businesses should gladly join the WiFi train. They should not really consider the costs that are associated with managing a WiFi network. This is because a majority of people seek out for places with free WiFi. Most passengers prefer busses and flights that have the free WiFi.
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
5/31/2014 | 9:39:17 AM
Re: Reality check
If I have enough coffee reserves then yes :) On a more serious note, I admit it will be hard, but I would do it if needed. I am without a fb account by choice, and yet am much more connected than anyone else.
<<   <   Page 3 / 5   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (0) comments


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With YuLiao

10|30|14   |   6:27   |   (0) comments


Yu Liao, chairman of the Chinese Association for Renewable Energy in Germany, discusses the role that ICT solutions play in helping to grow renewable energy resources in Germany.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview

10|30|14   |   2:54   |   (0) comments


Sifang has been working with Huawei on several projects. JingTao Wu, Assistant President of Beijing Sifang Automation Co. Ltd., believes that the cooperation with Huawei can facilitate Sifang's process of internationalization.
LRTV Huawei Video Resource Center
A Better Connected Smart Grid: Powering Laos

10|30|14   |   5:38   |   (0) comments


Representatives of Electricite Du Laos (EDL), a state-owned corporation, discuss the importance of ICT solutions in serving their country's energy needs.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Junwei Lu

10|30|14   |   4:50   |   (0) comments


Professor Junwei Lu of Griffith University Australia describes his work with micro grid technology and the future of the power industry.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (0) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed