Light Reading

WiFi Is Better Than Chocolate?

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Light Reading
5/14/2014
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If you're a small business owner, you're better off skipping the mints and offering free WiFi instead.

According to a new Comcast Business survey of entrepreneurs and small business IT decision makers, WiFi is a much better tool than free candy, water, community bulletin boards, or magazines when it comes to keeping customers happy. More than 85% of respondents agreed that WiFi trumps all these other perks. (See Comcast Whips Up More WiFi.)

That said, not every business is jumping on the WiFi train. Some -- predominantly those that have been in business 20 years or more -- told Comcast Business that they had concerns over tech support, employee distraction, and costs associated with managing a WiFi network.

For the rest of the pro-WiFi folks, check out the infographic below about the perks of WiFi for small business owners. (Or click here to see a larger version of the image.)

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Susan Fourtané
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Susan Fourtané,
User Rank: Blogger
6/30/2014 | 8:58:16 PM
Re: Reality check
Brian, 

Let me know how it went and your conclusions when you get them. I am interested in the benefits you will find. 

-Susan
briandnewby
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briandnewby,
User Rank: Light Sabre
6/30/2014 | 1:17:11 PM
Re: Reality check
Well, the geek in me will identify the benefits. Wi-fi at the polling place, for instance, is a perceived security threat (even though machines don't have any network card) and narratives form quickly even though they are baseless. I've just learned to stay ahead and know the questions, at least.
Susan Fourtané
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Susan Fourtané,
User Rank: Blogger
6/30/2014 | 1:13:10 PM
Re: Reality check
Brian, 

That's an interesting use for devices. More than risks I would think what benefits wearables can offer. 

-Susan
briandnewby
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briandnewby,
User Rank: Light Sabre
6/30/2014 | 12:07:50 PM
Re: Reality check
Overall, I'm just trying to understand any risks or perceived risks from wearables so either I identify them first, or have a snappy answer as to why they aren't threats. Similarly, we are looking at consumer devices used as ballot-marking devices, so voters could pull up the ballot on their phone, print a ballot for verification, and then scan it. We are wondering about perceived (and likely not real) thoughts that others could control their devices through bluetooth. We equip our sites with phones that election workers can use to text a photo to us of some odd thing or contact us, simply, in emergencies. On the smart-phone side, using its GPS capability probably has some value to us, too, in tracking supply returns.
Susan Fourtané
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Susan Fourtané,
User Rank: Blogger
6/30/2014 | 10:29:42 AM
Re: Reality check
Brian,

You correct me if I am wrong, but I was thinking that Glass could be useful for the security team as they could be monitoring in real-time and sending information back to the police right away in case of any disturbance.

They could record and take pictures and use them if necessary for ideantification. Voters shouln't be allowed to wear Glass, maybe? 

What kind of possible threads do you have in mind?

-Susan
briandnewby
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briandnewby,
User Rank: Light Sabre
6/30/2014 | 10:17:03 AM
Re: Reality check
Susan, yes, voters and others wearing Google Glass, and also I'm trying to understand threats of iBeacon type of low energy Bluetooth. But how to you see (just spitballing, I know) see how Glass could be used for good in this space?
Susan Fourtané
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Susan Fourtané,
User Rank: Blogger
6/30/2014 | 1:29:30 AM
Re: Reality check
Brian, 

But are you talking about voters who who could be wearing Google Glass? 

More than potential risks I would focus more on how Glass can be useful in such situation. It can be a great tool for the security team. 

-Susan
briandnewby
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briandnewby,
User Rank: Light Sabre
6/29/2014 | 3:16:28 PM
Re: Reality check
My concern, primarily, is the threat. For instance, it is illegal to leave the polling place with a photo of who you voted for. Beyond that, I'm not really sure of potential risks, but hope to analyze that in the coming months.
Michelle
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Michelle,
User Rank: Moderator
6/29/2014 | 1:53:12 PM
Re: WiFi is better than chocolate
@Susan that would be good only if the chocolate was dark. :)
Michelle
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50%
Michelle,
User Rank: Moderator
6/29/2014 | 1:51:45 PM
Re: WiFi is better than chocolate
@Brian I've seen the trend for a bit longer in my area. Quality chocolate is better than WiFi almost any day.
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