Light Reading
Voice revenues are strong, but now is the time to step up the sale of advanced video conferencing and cloud-based services to business customers

Cable Needs to Build on Business Voice Success

Carol Wilson
LR Cable News Analysis
Carol Wilson, Editor-at-large
11/29/2012
50%
50%

NEW YORK -- The Future of Cable Business Services -- Cable companies should build on their success in selling business voice services by developing advanced services that help their small- and mid-sized (SMB) customers get into social media, videoconferencing and fixed mobile convergence, according to a voice services panel here.

"We've cracked the voice nut," said Ronan McLaughlin, CTO and principal solutions manager for Ericsson AB (Nasdaq: ERIC)'s Cable and Media Accounts, referring to cable's success in managed and hosted voice services for SMBs. "Now, it's adding more advanced business services on top of that."

Businesses of all sizes are ripe for new services because they are being affected by the consumerization of technology -- employees are bringing their own technologies to work in the form of smartphones and tablets, and are expecting to use these to access corporate data and get work done from any location.

The panel identified multiple areas where cable operators could assist their customers, including managing bring-your-own-device (BYOD) strategies and mobile apps, adding video communications to the existing voice packages, and offering cloud-based services.

There are challenges in each of these areas, however. For instance, it isn't clear how cable could build a business case in the BYOD arena, said Michael Peek, director of worldwide collaboration sales for Cisco Systems Inc. (Nasdaq: CSCO).

"Application mobility is more important -- whether supported or not, BYOD is being done today," Peek said. "We are all trying to figure out how we make money on that and how do we support that."

But SMBs are looking for a service provider to step up to handle the challenge for them, and represent the "one throat to choke," said Robert Zeas, principal, Intersolv Consulting.

Similarly, both Peek and McLaughlin urged cable operators to incorporate videoconferencing in their service packages in some form, but admitted that there are interoperability and ease-of-use issues to be overcome in that market.

The newly emerging HDVC initiative, aimed at creating a cross-industry standard for videoconferencing, was launched last February and includes several vendors and telecom service providers, but no cable operators yet, McLaughlin said. He would like to see that change.

"Today there are so many incompatibilities; we are trying to drive a ubiquitous approach," he said.

Cloud services have growing appeal to SMBs, Peek said, and cable companies are well-positioned to deliver those offerings. He also made a pitch for helping small businesses learn how to use social media in more creative (yet controlled) ways, as part of a new kind of integrated services packages.

— Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
LRTV Huawei Video Resource Center
Microgenesis on Huawei's Switches

9|19|14   |   3:57   |   (0) comments


Microgenesis is a solutions and system integrator company in the Philippines whose areas of expertise include data centers, networking and security products. In this video, Executive Director Jeffrey Choa talks to us about his customers needs and they benefit from using Huawei switches.
LRTV Huawei Video Resource Center
Network Solutions Help the Philippines Jump Ahead

9|17|14   |   2:59   |   (0) comments


In the past, the Philippines has under-invested in technology. Now, the CEO of Softshell talks about how Huawei products help the Philippines jump ahead as the economy improves.
LRTV Huawei Video Resource Center
VCS Observation for Safer Cities in the Netherlands

9|17|14   |   5:20   |   (0) comments


Holland's VCS Observation has been operating for 22 years. Its main goal is to get cities safer. CEO Wim van Deijzen tells us some of the challenges his company faces and how Huawei is helping to overcome these challenges.
LRTV Huawei Video Resource Center
A Conversation With Serbia's Ministry of Interior

9|17|14   |   4:38   |   (0) comments


At HCC 2014, the Assistant Minister of the Ministry of Interior of the Republic of Serbia talks to us about his projects and corporation with Huawei. Solutions like Safe City and E-Government and services like cloud computing are just some of the areas his department is interested in.
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (1) comment


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
AT&T: We'll Bundle Fixed Wireless & DirecTV
Mari Silbey, Independent Technology Editor, 9/15/2014
New NFV Forum Focused on Interoperability
Carol Wilson, Editor-at-large, 9/16/2014
NFV & The Data Center: Top 10 Takeaways
Sarah Reedy, Senior Editor, 9/18/2014
Connecticut Cities Crowdsource Gigabit Nets
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/15/2014
Pics: LR's Women in Telecom Breakfast
Sarah Reedy, Senior Editor, 9/16/2014
Like Us on Facebook
Twitter Feed