& cplSiteName &

BTE: Service Innovation in the Spotlight

Ray Le Maistre
6/13/2014
50%
50%

Is the communications services sector finally unshackling itself from the legacy cultural and operational practices that have been holding it back during the past decade?

There are signs that this is starting to happen, says Heavy Reading Chief Analyst Graham Finnie, who will take to the podium on the first morning of Light Reading's upcoming Big Telecom Event (BTE) in Chicago to examine the ever closer relationship between business and technology within communications service providers, and highlight the emerging signs of service innovation by telcos.

There certainly are signs that the relationship within telcos between marketing and IT/networks is becoming closer, and, believes Finnie, the shift to virtualization should help that. "But what's really important," he adds, "is whether the telcos can look beyond the pure technological gains they can get from virtualization. It's possible they could get more efficiencies from hardware, but what they really want is a more responsive business, one that can react more quickly to changes in customer requirements and connect the technology to the business.".

That shift towards virtualization is one that Finnie and his Heavy Reading team have been analyzing for years. "Heavy Reading has been at the forefront of this trend. As far as I can tell, Caroline Chappell [Heavy Reading Senior Analyst – Service Provider Cloud, SDN/NFV] noted before anyone else that IT was going to transform telecom network technology, and we are now at the start of that transformation. We recognized years ago the importance of SDN and virtualization. And during BTE we'll be talking about the results of a special survey to give us a picture of where we are today with virtualization in telecoms," says Finnie.

But is there any evidence that communications service providers are changing their ways, becoming more innovative and adopting new cultural and operational models?

"I've been cynical about their ability to do that in the past, but what we're starting to see is that the theoretical ideas about new services are starting to be translated into reality -- there's a lot more service innovation going on, especially by mobile operators, where they are creating new plans based on applications, or shared use of data, or buying service promotions on the fly, or sponsored data," says Finnie.

He says he has been "particularly cynical about sponsored data because it has taken operators forever to start building relationships with third parties but that's starting to happen now. Spotify has done lots of deals with service providers, there are a lot of Facebook-based services, and services based on Netflix or some other video service. In the next year or two we should see if that innovation is translating into improving business," which is something the operators need, because "especially in developed markets, they have experienced flat revenues and declining margins. The question is, can they reverse that? At least they have been coming out with new plans and ideas and for me that's a good sign -- maybe we are turning a corner," says Finnie.

Such moves by the operators are just down to new cultures and business plans. "Of course it's all underpinned by technology, so there is some evidence that the marketing people are driving more of the technology decisions than in the past. That couldn't happen without greater collaboration within the telcos. Vendors are saying they have been spending more time with the service provider marketing people than they used to: Sometimes that is driven by the vendors, being proactive about getting them involved, but that's often coming from the telcos themselves, which are becoming more driven by the marketing side that they used to be," notes the analyst.

Finnie will dig deeper into these trends and challenges during his BTE presentation at 9:05 a.m. on Tuesday, June 17. For full details of the event, see the BTE website.

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ray@LR
100%
0%
Ray@LR,
User Rank: Blogger
6/13/2014 | 6:44:41 AM
Innovation in a bubble
There's no doubt, as Graham notes, that telcos are developing services and offers that they wouldn't have, and couldn't have, a few years ago.

But the big question is -- can they be innovative enough to compete with the OTT players?
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Webscale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent webscale operators report, which featured research on how webscale operators view the market, the best webscale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (0) comments


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Ericsson: 5G Heralds 'New' New Economy
Mari Silbey, Senior Editor, Cable/Video, 1/12/2017
Next Plugfest Gets G.fast Closer to Market
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 1/13/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Cable Has One Thing Verizon Needs
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.