Super Bowl Sunday isn't generally a pro-woman event, unless you consider commercials of girls in bikinis empowering. GoDaddy is taking a new approach this year, and though it may be subtle (there's only one brief female sighting in the actual ad) it's a baby step in the right direction. Fortune describes the ad as an inside joke about personifying the Internet as a disheveled young man, who -- blink and you'll definitely miss it -- has a Grace Hopper Celebration of Women in Computing button attached to his backpack. GoDaddy has a reputation for sexist and insulting Super Bowl ads, and this relatively ungendered commercial is certainly a shift in image. "GoDaddy says the button and other internet culture shoutouts are intended to zoom by. They're designed as 'easter eggs' -- or semi-hidden references that will encourage viewers to watch the spot again and again to spot as many as possible." GoDaddy CMO Barb Rechterman says, "Having that variety of iconic imagery and Internet memes is important. We want viewers of all ages, whether they're male or female, to have something they can relate to." You can watch the full commercial below. (See GoDaddy Looks to Cloud to Shake Sleazy Image.)