The iPhone maker says its own efforts are sufficient, although its workforce diversity only just barely improved over the past year.

Sarah Thomas, Director, Women in Comms

January 19, 2016

3 Min Read
Apple Votes Down Diversity Proposal

Apple is making very slow progress towards diversity in its workforce, but not so slow that it feels it needs to introduce more aggressive proposals to increase diversity at the top.

Apple Inc. (Nasdaq: AAPL) revealed its latest diversity figures as part of its EEO-1 Federal Employer Information Report, filed over the weekend. Compared to its previous report from the fall of 2014, the iPhone maker's employee base is now:

  • 30% women, up from 29% last year;

  • 8.6% black, up from 8% last year;

  • 11.7% Hispanic or Latino, up from 11.5% last year;

  • and among executives, senior officials and managers, 17% are female and 83.5% are white.

According to The Verge, Apple CEO Tim Cook said in August that the iPhone maker had added more than 2,200 black employees and 2,700 Hispanic employees, which is more than the 1,475 black and 1,633 Hispanic employees the EEO-1 suggests were hired in the past year.

Cook also said at the time that the company had hired 11,000 women between 2014 and 2015, a 65% increase over the previous year, but not enough to move the needle significantly. Its numbers for overall, tech and management female representation are lower in its EEO-1 filing than reported in the past as well.

Light Reading's Women in Comms non-profit is working to increase the number of women in the industry by providing information, networking, mentorship, access to jobs and support for women in the next-gen communications industry. Visit Women in Comms and get in touch to learn how you can get involved!

Apple is quick to point out that the EEO-1 is not a perfect measure of its success in improving its diversity. It feels it's made progress through other initiatives like a scholarship program for black students, funding of women and minority-owned businesses and sponsoring the Grace Hopper Conference. In fact, it has voted against a proposal put forth by an investor to more specifically increase diversity of its board and senior management. Apple said in a proxy statement that the measure would be "unduly burdensome and not necessary" given its other efforts.

Apple's relative lack of diversity and slow progress is not unique in the Valley. Most of the major tech companies, including Twitter Inc. , Amazon.com Inc. (Nasdaq: AMZN) and Facebook , have committed to transparency and trying to improve the gender divide, but have all set very low -- hopefully achievable -- goals for their yearly increases. (See A Vast Valley: Tech's Inexcusable Gender Gap.)

The good news is that it does seem to finally be a strategic priority for all of them. It could be getting competitive too as diversity has repeatedly proven good for business, not just PR. Twitter, for example, recently hired away Apple's VP of Diversity and Inclusion Jeffrey Siminoff to fill the same role there instead. (See More Women in Tech Is Critically Important.)

— Sarah Thomas, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editorial Operations Director, Light Reading

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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