Let the next-gen broadband wars begin in Provo, Utah.

Google Fiber has come out with its pricing plans for Provo, the third target area for its fiber-to-the-premises (FTTP) initiative after Kansas City and Austin, Texas. At the same time, Comcast Corp., the incumbent cable operator in Provo, has begun laying down its competitive response.

In a blog post Thursday, Michael Slinger, director of business operations for Google Fiber, spelled out the upstart FTTP provider’s pricing strategy for Utah’s third largest city. The three plans are basically the same products that Google Fiber has been pitching to consumers in the Kansas City area since the beginning of the year:

In one notably different twist this time, Google Fiber will charge a much lower “construction,” or connection, fee for new customers in Provo. The fiber provider will set the fee at just $30, rather than the $300 charged in Kansas City, presumably because it’s mostly upgrading an existing fiber network rather than building one absolutely from scratch.

In his blog post, Slinger said his team is “working hard to hit our goal of getting our first Google Fiber customers hooked up before the end of the year.” Between now and October, he wrote, the provider is working to upgrade the existing iProvo network and talking with property managers and owners of large apartment buildings in the city of 112,000 people.

Comcast is apparently responding to Google Fiber’s Provo thrust already, according to DSL Reports. The newsletter reported Thursday that Comcast will seek to pre-empt Google Fiber’s entry into the market by making some serious pricing and packaging changes.

Quoting from a memo sent by MSO executives to employees, DSL Reports said Comcast has begun offering Provo residents a beefed-up package that includes its Digital Premiere TV bundle, 105 Mbit/s broadband service, and either Xfinity Voice or Xfinity Home Secure service for $120 a month. Subscribers must commit to the package for three years, which would keep them from jumping off to Google Fiber.

In addition, the memo indicates that Comcast will offer two double-play options to Provo customers. Under the first option, subscribers will pay $100 a month for Digital Premiere TV and broadband. Under the second, subs will pay $70 a month for a more limited basic channel package plus broadband.

Time Warner Cable has tried similar strategies against Google Fiber in Kansas City and Austin, where the MSO is the incumbent cable operator. There’s no word yet on how well these tactics may be working.

— Alan Breznick, Cable/Video Practice Leader, Light Reading.