Light Reading

Who's Rallying for Google Fiber?

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/30/2012
50%
50%

At least 35 "Fiberhoods" in the Kansas Cities have already met their pre-registration goal to get hooked up with Google Fiber, the FTTH network Google (Nasdaq: GOOG)'s building to support symmetrical 1Gbit/s broadband speeds and a bundled TV service.

Rather than making Google Fiber available to everyone in Kansas City, Mo., and Kansas City, Kan., all at once, Google's turned the introduction of services (and how quickly residents can get them) into a game of sorts, urging residents to pre-register (for $10). Fiberhoods that meet their goal and have the most pre-registrations will be in the front of the line. Fiberhoods that don't get enough pre-registration volume by Sept. 9 are out of luck, at least until the next rally. (See The Google Fiber Threat and Google Fiber Bundles TV, Shuns Data Caps.)

In addition to adding some cache to its customer-acquisition efforts, Google is also using this concentrated, volume-driven approach to make its business model work. (See Google Fiber's Drive for Density .)

At last check, 31 of the 128 listed Fiberhoods in Kansas City, Mo., have already met their goal, with an area called Greenway Field leading the way with a 19 percent pre-registration total. And the goals vary. The city's business district, for example, will need a pre-registration of 25 percent to qualify for Google Fiber. It still needs 311 more to sign up, but was more than halfway there as of Monday afternoon.



The level of pre-registration activity is not nearly as energetic on the smaller, more blue-collar Kansas side of the border. There, just four of 74 total Fiberhoods (5.4 percent) are currently beating their goal, with Hanover Heights out in front with pre-registration rate of 21 percent.



Despite the slow start on one side of the border, there's still lots of time left for local residents to make incumbents like Time Warner Cable Inc. (NYSE: TWC), AT&T Inc. (NYSE: T) and SureWest Communications (Nasdaq: SURW) sweat this out. Google's accepting pre-registrations for another 41 days.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:25:30 PM
re: Who's Rallying for Google Fiber?


I think I count 8 regions that are shaded gray, for "none." Which I assume means absolutely nobody has shown interest in Google Fiber.


That's very interesting. I don't know how many people are in each "fiberhood," but I'd have expected each zone to have at least *one* person who's interested.


But it's early. Maybe they're just procrastinating.

IPforEverything
50%
50%
IPforEverything,
User Rank: Light Beer
12/5/2012 | 5:25:29 PM
re: Who's Rallying for Google Fiber?


 "There, just four of 74 total Fiberhoods (0.05 percent) a"  ... Only off by a two orders of magnitude.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:27 PM
re: Who's Rallying for Google Fiber?


Definitely the early going, so we'll have to check back in a bit to see how things are progressing. We'll have more on this soon, but Teresa Mastrangelo at BroadbandTrends issued a report on the buildout this week and does note some differences between the Mo. and Kan. fiberhoods, namely that the bulk of the Kansas-side fiberhoods have a participation goal of 25%, versus the 5 percent to 10 percent goals that some other areas have.  She notes that the goals are set up based on how easy or complicated the build and installations are expected to be. JB


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:27 PM
re: Who's Rallying for Google Fiber?


Yeesh, thank you for catching that.  JB

shygye75
50%
50%
shygye75,
User Rank: Light Beer
12/5/2012 | 5:25:26 PM
re: Who's Rallying for Google Fiber?


There are some gaps in the information here. Does this program mean that GOOG will build out only when it has a guaranteed 25% market share? Getting to even 20% in a market with existing services is a years-long process.

paolo.franzoi
50%
50%
paolo.franzoi,
User Rank: Light Beer
12/5/2012 | 5:25:26 PM
re: Who's Rallying for Google Fiber?


 


Umm, so I have to pay $10 to get Google to do my neighborhood first?  And if I don't the delay is how long?  Imagine AT&T or Verizon or Comcast doing that.


seven


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:25 PM
re: Who's Rallying for Google Fiber?


As I understand it, they are providing service only in fiberhoods that meet their pre-registration goal. Not sure that means they'll automatically get 5 percent, 10 percent or 25 percent penetration (depending on the goal of the given fiberhood), but I would think that most people who bother to spend $10 on a pre-registration will go through with subscribing to the broadband service or broadband + TV bundle. 


I also wonder what happens to the people who spend their $10 but don't make the cut?  Do they get a refund if their fiberhood doesn't meet its goal? Or do they get to apply that to the next "rally," whenever that is to occur. Google hasn't said anything about what happens after this rally, but i've got it on my list of questions for them.


And to Seven's point, I'd also like to take a closer look at their franchise agreement with the city.  Some might argue that this approach, while smart because it creates demand and  lets Google establish some baseline volumes within these fiberhoods, is akin to redlining since it would seem that Google will get to target the more well to-do neighborhoods first and push out installations in  lower income areas. JB  


 

Flash Poll
From The Founder
The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
LRTV Interviews
In the Cloud With Telecom Italia

3|5|15   |   7:10   |   (0) comments


Light Reading CEO Steve Saunders sits down with Telecom Italia's Simone Battiferri at Mobile World Congress to discuss virtualization, agility and the economic advantages of the cloud.
LRTV Huawei Video Resource Center
New Ways of Working

3|5|15   |   4:24   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Hong Kong Telecom's Michael Yue explains how the transformation in its business has changed its customer relationships.
LRTV Huawei Video Resource Center
Bridging the Digital Gap

3|5|15   |   4:03   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Boingo's Dr. Derek Peterson explains how ICT can help telcos bring the physical and virtual worlds closer together.
LRTV Huawei Video Resource Center
Making the Internet of Things Affordable

3|5|15   |   2:42   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Telefonica's Dr. Mike Short explains how the Internet of Things demands a new low-cost approach to connectivity from telcos.
LRTV Huawei Video Resource Center
Evolution, Not Revolution

3|5|15   |   2:00   |   (0) comments


At the ICT Leaders Roundtable, hosted jointly by Light Reading and Huawei at the Hotel Renaissance in Barcelona just prior to Mobile World Congress, Heavy Reading's Patrick Donegan explains why telcos can't be too hasty in their efforts to transform themselves.
LRTV Custom TV
Management & Orchestration Enablement Strategies Required for NFV Commercial Success

3|5|15   |   6:22   |   (0) comments


NFV commercial success rests on successful service orchestration strategies which can span heterogeneous physical, virtual, legacy and next-gen networks. Network data and security integrity are additional key aspects. Nakina provides a suite of orchestratable network integrity applications built on an open, scalable MANO enablement platform.
LRTV Huawei Video Resource Center
The Power of Five Convergences in OceanStor OS

3|4|15   |   6:24   |   (0) comments


OceanStor OS is Huawei's brand-new storage operating system. While inheriting the consistent high stability, reliability and performance from the company's previous storage products, OceanStor OS abounds in new converged storage features. Specifically, the new storage operating system achieves "five convergences" to lift storage convergence to a higher level.
LRTV Huawei Video Resource Center
4K Brings Extreme Video Experience

3|4|15   |   8:10   |   (0) comments


4K video is a hot topic in the video industry. It will certainly bring an extreme video experience to end users. At the same time, however, it will also pose a big challenge to operators. Check out this Huawei 4K experts' discussion about how operators can achieve success in 4K video service.
LRTV Interviews
DT's Virtualization Vision for Europe

3|4|15   |   10:23   |   (0) comments


Light Reading CEO Steve Saunders talks virtualization, cloudification and standards with Deutsche Telekom's Axel Clauberg at Mobile World Congress.
LRTV Custom TV
ZTE's Wireline at MWC 2015

3|4|15   |   6:35   |   (0) comments


Light Reading speaks with Jane Chen, ZTE's Senior VP of Wireline Business, about innovations in her product line at Mobile World Congress.
LRTV Custom TV
ZTE at MWC 2015

3|4|15   |   4:24   |   (0) comments


Dr. Dick Chen of ZTE USA gives Light Reading an overview of what's new at ZTE's pavilion at Mobile World Congress 2015.
LRTV Interviews
Ericsson CEO Talks Telco Data Center Tech

3|4|15   |   05:45   |   (1) comment


At Mobile World Congress, Ericsson CEO Hans Vestberg discusses telco data center technology, business models, small cells and more.
Upcoming Live Events
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
All Upcoming Live Events
Infographics
Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
Hot Topics
Internet Pioneers Decry Title II Rules
Carol Wilson, Editor-at-large, 3/2/2015
Wheeler: We'll Enforce Title II 'Case-By-Case'
Sarah Thomas, Editorial Operations Director, 3/3/2015
New CenturyLink CTO in Major Overhaul
Carol Wilson, Editor-at-large, 3/4/2015
Verizon Takes Radio Dot to Detroit, VoLTE Overseas
Sarah Thomas, Editorial Operations Director, 2/27/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders talks transformation and virtualization – including Light Reading's independent testing of the vendor's virtualization solutions – with Cisco CEO John Chambers at Mobile World Congress in Barcelona.
Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.