Light Reading
About 24% of the 'Fiberhoods' in Kansas City, Mo., have met their pre-registration goals, while the Kansas side has been slow out of the gate

Who's Rallying for Google Fiber?

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/30/2012
50%
50%

At least 35 "Fiberhoods" in the Kansas Cities have already met their pre-registration goal to get hooked up with Google Fiber, the FTTH network Google (Nasdaq: GOOG)'s building to support symmetrical 1Gbit/s broadband speeds and a bundled TV service.

Rather than making Google Fiber available to everyone in Kansas City, Mo., and Kansas City, Kan., all at once, Google's turned the introduction of services (and how quickly residents can get them) into a game of sorts, urging residents to pre-register (for $10). Fiberhoods that meet their goal and have the most pre-registrations will be in the front of the line. Fiberhoods that don't get enough pre-registration volume by Sept. 9 are out of luck, at least until the next rally. (See The Google Fiber Threat and Google Fiber Bundles TV, Shuns Data Caps.)

In addition to adding some cache to its customer-acquisition efforts, Google is also using this concentrated, volume-driven approach to make its business model work. (See Google Fiber's Drive for Density .)

At last check, 31 of the 128 listed Fiberhoods in Kansas City, Mo., have already met their goal, with an area called Greenway Field leading the way with a 19 percent pre-registration total. And the goals vary. The city's business district, for example, will need a pre-registration of 25 percent to qualify for Google Fiber. It still needs 311 more to sign up, but was more than halfway there as of Monday afternoon.



The level of pre-registration activity is not nearly as energetic on the smaller, more blue-collar Kansas side of the border. There, just four of 74 total Fiberhoods (5.4 percent) are currently beating their goal, with Hanover Heights out in front with pre-registration rate of 21 percent.



Despite the slow start on one side of the border, there's still lots of time left for local residents to make incumbents like Time Warner Cable Inc. (NYSE: TWC), AT&T Inc. (NYSE: T) and SureWest Communications (Nasdaq: SURW) sweat this out. Google's accepting pre-registrations for another 41 days.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:25:30 PM
re: Who's Rallying for Google Fiber?


I think I count 8 regions that are shaded gray, for "none." Which I assume means absolutely nobody has shown interest in Google Fiber.


That's very interesting. I don't know how many people are in each "fiberhood," but I'd have expected each zone to have at least *one* person who's interested.


But it's early. Maybe they're just procrastinating.

IPforEverything
50%
50%
IPforEverything,
User Rank: Light Beer
12/5/2012 | 5:25:29 PM
re: Who's Rallying for Google Fiber?


 "There, just four of 74 total Fiberhoods (0.05 percent) a"  ... Only off by a two orders of magnitude.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:27 PM
re: Who's Rallying for Google Fiber?


Definitely the early going, so we'll have to check back in a bit to see how things are progressing. We'll have more on this soon, but Teresa Mastrangelo at BroadbandTrends issued a report on the buildout this week and does note some differences between the Mo. and Kan. fiberhoods, namely that the bulk of the Kansas-side fiberhoods have a participation goal of 25%, versus the 5 percent to 10 percent goals that some other areas have.  She notes that the goals are set up based on how easy or complicated the build and installations are expected to be. JB


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:27 PM
re: Who's Rallying for Google Fiber?


Yeesh, thank you for catching that.  JB

shygye75
50%
50%
shygye75,
User Rank: Light Beer
12/5/2012 | 5:25:26 PM
re: Who's Rallying for Google Fiber?


There are some gaps in the information here. Does this program mean that GOOG will build out only when it has a guaranteed 25% market share? Getting to even 20% in a market with existing services is a years-long process.

paolo.franzoi
50%
50%
paolo.franzoi,
User Rank: Light Beer
12/5/2012 | 5:25:26 PM
re: Who's Rallying for Google Fiber?


 


Umm, so I have to pay $10 to get Google to do my neighborhood first?  And if I don't the delay is how long?  Imagine AT&T or Verizon or Comcast doing that.


seven


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:25 PM
re: Who's Rallying for Google Fiber?


As I understand it, they are providing service only in fiberhoods that meet their pre-registration goal. Not sure that means they'll automatically get 5 percent, 10 percent or 25 percent penetration (depending on the goal of the given fiberhood), but I would think that most people who bother to spend $10 on a pre-registration will go through with subscribing to the broadband service or broadband + TV bundle. 


I also wonder what happens to the people who spend their $10 but don't make the cut?  Do they get a refund if their fiberhood doesn't meet its goal? Or do they get to apply that to the next "rally," whenever that is to occur. Google hasn't said anything about what happens after this rally, but i've got it on my list of questions for them.


And to Seven's point, I'd also like to take a closer look at their franchise agreement with the city.  Some might argue that this approach, while smart because it creates demand and  lets Google establish some baseline volumes within these fiberhoods, is akin to redlining since it would seem that Google will get to target the more well to-do neighborhoods first and push out installations in  lower income areas. JB  


 

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
CenturyLink: Building the Case for NFV

12|19|14   |   02:14   |   (0) comments


At the 2020 Vision Executive Summit, James Feger, VP, Network Strategy & Development at CenturyLink, talks about how the US operator is approaching virtual network functions from an operational and business case perspective.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
Comcast Launches 4K Streaming Service
Alan Breznick, Cable/Video Practice Leader, 12/18/2014
US Carriers, You're Going to Cuba!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/18/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Webinar Archive