& cplSiteName &

Who's Rallying for Google Fiber?

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/30/2012
50%
50%

At least 35 "Fiberhoods" in the Kansas Cities have already met their pre-registration goal to get hooked up with Google Fiber, the FTTH network Google (Nasdaq: GOOG)'s building to support symmetrical 1Gbit/s broadband speeds and a bundled TV service.

Rather than making Google Fiber available to everyone in Kansas City, Mo., and Kansas City, Kan., all at once, Google's turned the introduction of services (and how quickly residents can get them) into a game of sorts, urging residents to pre-register (for $10). Fiberhoods that meet their goal and have the most pre-registrations will be in the front of the line. Fiberhoods that don't get enough pre-registration volume by Sept. 9 are out of luck, at least until the next rally. (See The Google Fiber Threat and Google Fiber Bundles TV, Shuns Data Caps.)

In addition to adding some cache to its customer-acquisition efforts, Google is also using this concentrated, volume-driven approach to make its business model work. (See Google Fiber's Drive for Density .)

At last check, 31 of the 128 listed Fiberhoods in Kansas City, Mo., have already met their goal, with an area called Greenway Field leading the way with a 19 percent pre-registration total. And the goals vary. The city's business district, for example, will need a pre-registration of 25 percent to qualify for Google Fiber. It still needs 311 more to sign up, but was more than halfway there as of Monday afternoon.



The level of pre-registration activity is not nearly as energetic on the smaller, more blue-collar Kansas side of the border. There, just four of 74 total Fiberhoods (5.4 percent) are currently beating their goal, with Hanover Heights out in front with pre-registration rate of 21 percent.



Despite the slow start on one side of the border, there's still lots of time left for local residents to make incumbents like Time Warner Cable Inc. (NYSE: TWC), AT&T Inc. (NYSE: T) and SureWest Communications (Nasdaq: SURW) sweat this out. Google's accepting pre-registrations for another 41 days.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:25:30 PM
re: Who's Rallying for Google Fiber?


I think I count 8 regions that are shaded gray, for "none." Which I assume means absolutely nobody has shown interest in Google Fiber.


That's very interesting. I don't know how many people are in each "fiberhood," but I'd have expected each zone to have at least *one* person who's interested.


But it's early. Maybe they're just procrastinating.

IPforEverything
50%
50%
IPforEverything,
User Rank: Light Beer
12/5/2012 | 5:25:29 PM
re: Who's Rallying for Google Fiber?


 "There, just four of 74 total Fiberhoods (0.05 percent) a"  ... Only off by a two orders of magnitude.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:27 PM
re: Who's Rallying for Google Fiber?


Definitely the early going, so we'll have to check back in a bit to see how things are progressing. We'll have more on this soon, but Teresa Mastrangelo at BroadbandTrends issued a report on the buildout this week and does note some differences between the Mo. and Kan. fiberhoods, namely that the bulk of the Kansas-side fiberhoods have a participation goal of 25%, versus the 5 percent to 10 percent goals that some other areas have.  She notes that the goals are set up based on how easy or complicated the build and installations are expected to be. JB


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:27 PM
re: Who's Rallying for Google Fiber?


Yeesh, thank you for catching that.  JB

shygye75
50%
50%
shygye75,
User Rank: Light Sabre
12/5/2012 | 5:25:26 PM
re: Who's Rallying for Google Fiber?


There are some gaps in the information here. Does this program mean that GOOG will build out only when it has a guaranteed 25% market share? Getting to even 20% in a market with existing services is a years-long process.

paolo.franzoi
50%
50%
paolo.franzoi,
User Rank: Light Beer
12/5/2012 | 5:25:26 PM
re: Who's Rallying for Google Fiber?


 


Umm, so I have to pay $10 to get Google to do my neighborhood first?  And if I don't the delay is how long?  Imagine AT&T or Verizon or Comcast doing that.


seven


 

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:25:25 PM
re: Who's Rallying for Google Fiber?


As I understand it, they are providing service only in fiberhoods that meet their pre-registration goal. Not sure that means they'll automatically get 5 percent, 10 percent or 25 percent penetration (depending on the goal of the given fiberhood), but I would think that most people who bother to spend $10 on a pre-registration will go through with subscribing to the broadband service or broadband + TV bundle. 


I also wonder what happens to the people who spend their $10 but don't make the cut?  Do they get a refund if their fiberhood doesn't meet its goal? Or do they get to apply that to the next "rally," whenever that is to occur. Google hasn't said anything about what happens after this rally, but i've got it on my list of questions for them.


And to Seven's point, I'd also like to take a closer look at their franchise agreement with the city.  Some might argue that this approach, while smart because it creates demand and  lets Google establish some baseline volumes within these fiberhoods, is akin to redlining since it would seem that Google will get to target the more well to-do neighborhoods first and push out installations in  lower income areas. JB  


 

Light Readingís Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
LIVE NOW!
Friday, December 2, 1:00PM EST
The SDN Approach to IP & Optical Integration
Sterling Perrin, Senior Analyst, Heavy Reading
UPCOMING COURSE SCHEDULE
Friday, December 2, 1:00PM EST
The SDN Approach to IP & Optical Integration
Sterling Perrin, Senior Analyst, Heavy Reading
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (1) comment


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
LRTV Interviews
Cox Prepping for Virtualization Trials

11|14|16   |     |   (0) comments


In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
LRTV Custom TV
Drivers & Potential of NGP

11|11|16   |     |   (0) comments


ETSI has created an Industry Specification Group to work on Next Generation Protocols (NGP ISG), looking at evolving communications and networking protocols to provide the scale, security, mobility and ease of deployment required for the connected society of the 21st century. The NGP ISG will identify the requirements for next generation protocols and network ...
LRTV Custom TV
Huawei IP 2020 for Future Networks

11|11|16   |     |   (0) comments


Future Networks should satisfy many requirements such as high throughput, extremely low latency, flexible mobility, intrinsic security, networking automation, and so forth. The Chief Architect of Huawei Future Networks addresses a holistic solution, i.e., IP 2020, to achieve these requirements for various future life scenarios (e.g., autonomous driving, tactile ...
LRTV Custom TV
Digital Object Architecture

11|11|16   |     |   (0) comments


Digital Object Architecture provides a basic information infrastructure that can facilitate interoperability between or among different systems, processes, and other information resources, including different identity management systems. Digital objects are networked objects that are named by digital object identifiers and instantiated by an infrastructure service ...
LRTV Custom TV
BT's Openreach Has High Hopes for Long-Reach VDSL

11|11|16   |   06:04   |   (0) comments


Peter Bell, Network Portfolio CIO at BT's access business Openreach, talks about the operator's trial of a new broadband access technology called Long Reach VDSL.
Upcoming Live Events
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
AT&T Debuts DirecTV Now on New Video Platform
Mari Silbey, Senior Editor, Cable/Video, 11/28/2016
Apple Seeds 5G? Seeks 'Multi-Gigabit' Chip Designer
Dan Jones, Mobile Editor, 11/30/2016
Altice Plans FTTH for Entire US Footprint
Iain Morris, News Editor, 11/30/2016
Altice FTTH Bill Could Hit Almost $9.6B in US
Iain Morris, News Editor, 12/1/2016
Samsung Bows to Investors, Considers Revamp
Iain Morris, News Editor, 11/29/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.