Light Reading

Google Fiber Shifts Into High Gear

Alan Breznick
2/19/2014
100%
0%

Showing that it's much more than a mere science experiment, Google Fiber aims to bring its trademark 1Gbit/s broadband service to up to nine more US markets, including some of the biggest and fastest-growing areas in the nation.

Google Fiber Inc. , which is operating in the Kansas City and Provo, Utah, areas and plans to expand to Austin, Texas, by the summer, spelled out its plans Wednesday. In a blog post on its website, the company said it's weighing 1 Gbit/s launches in some promising markets: Atlanta; San Jose, Calif.; San Antonio; Phoenix; Salt Lake City; Charlotte, N.C.; Portland, Ore.; Nashville, Tenn.; and Raleigh/Durham, N.C. (See Google Fiber Proceeds in Provo .)

In all, Google Fiber is targeting 34 cities in the nine metro markets. The Google unit said it plans to decide where to build its FTTH networks next by the end of the year.

"We've long believed that the Internet's next chapter will be built on gigabit speeds, so it's fantastic to see the momentum," Milo Medin, vice president of Google Access Services, wrote in the blog post. "And now that we've learned a lot from our Google Fiber projects in Kansas City, Austin, and Provo, we want to help build more ultra-fast networks."

As this map from Google Fiber shows, the FTTH provider is eyeing markets across the US, especially in the SE and SW.
As this map from Google Fiber shows, the FTTH provider is eyeing markets across the US, especially in the SE and SW.

Notably, the nine markets selected by Google Fiber have a few things in common. Nearly all of them are in the Southeast or Southwest, meaning they should be relatively free of winter weather hazards that could hamper fiber network construction. And even Portland, the northernmost market on the list, doesn't get much snow or ice.

For another thing, several of the markets, like San Jose and Raleigh/Durham, are well-established technology hubs that would particularly welcome 1Gbit/s speeds. Plus, most of the markets are in states where labor unions are weak, which should result in lower construction and labor costs for Google Fiber.

Coincidentally or not, the nine markets are mainly areas where AT&T Inc. (NYSE: T) is the dominant telco. Among the major US broadband providers, AT&T generally offers the lowest maximum broadband speeds, though it is upgrading its network in Austin to deliver 1Gbit/s speeds. CenturyLink Inc. (NYSE: CTL) and Frontier Communications Corp. (NYSE: FTR) operate in the other markets. Verizon Communications Inc. (NYSE: VZ), whose FiOS Internet service offers maximum speeds of 500 Mbit/s, is conspicuously absent from the list. (See AT&T's Austin GigaPower Debuts at 300 Mbit/s .)

No such pattern is evident on the cable operator side of the ledger. Google Fiber, which already competes against Time Warner Cable Inc. (NYSE: TWC) in Kansas City and Austin and against Comcast Corp. (Nasdaq: CMCSA, CMCSK) in Provo, would mostly go up against one or the other in the nine new markets, as well. The sole exception is Phoenix, where Google Fiber would take on Cox Communications Inc. for the first time.

In his blog post, Medin wrote that his unit will "work closely with each city's leaders on a joint planning process" over the rest of the year to "map out a Google Fiber network in detail" and "assess what unique local challenges we might face." Google Fiber will "work on a detailed study of local factors that could affect construction." The cities "will complete a checklist of items that will help then get ready for a project of this scale and speed." For instance, Google Fiber expects the cities to produce maps of local conduit, water, gas, and electricity lines and help it access utility poles.

Medin warned that Google Fiber will not necessarily go forward in all the targeted cities, for reasons ranging from landscape issues to construction headaches to planning snafus to regulatory red tape. But he said even the cities that didn't make the grade would benefit from the comprehensive planning. "While we want to bring fiber to every one of these cities, it might not work out for everyone. But cities who go through this process with us will be more prepared for us or any provider who wants to build a fiber network."

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(55)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 6   >   >>
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
4/26/2014 | 1:07:50 AM
Re: "High Gear"?
Yes, pcharles. We can't do anything about that. 

-Susan
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
4/25/2014 | 8:22:46 PM
Re: "High Gear"?
Yupp. Where there's $$, there's power which trumps all else. Sad but true.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
4/22/2014 | 11:11:13 PM
Re: "High Gear"?
pcharles,

It's just another case of what you previously said: "there's so much $$ involved . . ." 

-Susan

 
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
4/22/2014 | 9:48:15 PM
Re: "High Gear"?
Yes. Very true.

The sad part is that people still use them even though they are very forthcoming with all the NEGATIVE side effects. Talk about ironic.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
4/19/2014 | 10:59:01 AM
Re: "High Gear"?
pcharles, 

"I don't know if there will be a happy medium in the US since there's so much $$ involved in making these decisions, not morals."

Precisely. That's one of the main problems. There is a need of a radical change. Unfortunately, it won't happen. We are talking about the land where prescribed drugs are advertised on TV. 

-Susan
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
4/18/2014 | 11:07:33 PM
Re: "High Gear"?
I agree with you totally. I was just playing devil's advocate because I can see both sides of the argument. I don't know if there will be a happy medium in the US since there's so much $$ involved in making these decisions, not morals.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
4/3/2014 | 4:47:57 AM
Re: "High Gear"?
pcharles, 

Yes, parents --in theory-- should know how to handle their children's wants. However, more than not advertising works against parents. 

In some European countries like Finland, for example, advertising cigarettes and alcohol is not permitted. The reasons are obvious. If you decide to buy something that is not good for your health it's your own responsibility and there is no advertising contributing to it. 

In the same way, there could be a similar law for advertising products that are not good for children. If parents decide to buy those products to their children it would be their own responsibility instead of the influence of advertising. You see my point? :)

-Susan 
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
3/30/2014 | 12:24:19 PM
Re: "High Gear"?
I don't disagree with what you said at all. It's possible.

"they should attend parent school, remember?"

This point is an interesting one. Probably worthy of a new thread elsewhere but this is probably the most important factor when discussing advertising to children. If the parents don't know how to handle theire children's wants, whether good or not, that's probably the biggest part of this story.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
3/28/2014 | 3:46:58 AM
Re: "High Gear"?
pcharles, 

I thought of mentioning about that, too, in my previous comment. Then I forgot. :( 

More times than not those situations trigger conflict between parents and children, especially when the children are still too young to comprehend the marketing tricks. 

A kid can be highly influenced by advertising and he may want something that is not healthy, not good for him, or too expensive for the parents' pocket. When the parent refuses to buy the product there is a conflict created.

Not all the parents know how to deal with these situations (they should attend parent school, remember?), the issue can create other problems, or the kid can develop negative feelings as he sees his parents as the bad guys who don't want to buy the great things the marketers want him to have. That, in a nutshell. 

-Susan
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
3/27/2014 | 10:39:37 PM
Re: "High Gear"?
The thing to remember is that even when kids are marketed to, their parents still have the final say since they don't have the $$ to buy things on there own.
Page 1 / 6   >   >>
Flash Poll
From The Founder
Then pick up your axe, put on your spandex trousers and get yourself down to Light Reading's Big Telecom Event (BTE). Kerrang!!!
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
LRTV Custom TV
DOCSIS 3.1: Transforming Cable From Hardware-Defined Network to Software-Defined Network

4|29|15   |   03:48   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explains how DOCSIS 3.1 can transform cable HFC network to a more agile software-defined network.
LRTV Huawei Video Resource Center
Predicting Traffic Patterns for Quality Mobile Broadband

4|29|15   |   6:45   |   (0) comments


Accessing information ubiquitously creates complexity and creates heavy traffic onto the network, especially at large-scale events like sporting events or festivals. In this video, Huawei's Mohammad Hussain speaks to experts about how to predict traffic and improve user experience during periods of heavy traffic.
Between the CEOs
Ciena CEO: The Web-Scale Revolution

4|28|15   |   10:32   |   (3) comments


Light Reading CEO and founder Steve Saunders goes head-to-head with long-time Ciena CEO Gary Smith to discuss the impact of the web-scale players, the New IP and 'white box' networks.
LRTV Documentaries
Cox Eyes Cloud-Based Home Networks

4|27|15   |   05:30   |   (0) comments


Cox's Jeff Finkelstein explains how moving services to the cloud will let cable deliver services faster and eliminate constant hardware replacements.
LRTV Documentaries
CableLabs' Clarke Updates Cable Virtualization

4|23|15   |   05:41   |   (1) comment


Former BT exec now leading CableLabs' NFV and SDN efforts explains key role of open source and updates efforts to virtualize the home network.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. II

4|23|15   |   08:19   |   (1) comment


In the second installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about cultural change, network slicing and technology advances.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. I

4|23|15   |   09:27   |   (3) comments


In the first installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about the incredible transformation underway in the communications networking industry.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments


Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
Upcoming Live Events
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
A study run by Insights in Marketing and commissioned by Meredith shows the devices, channels and ways in which women are consuming content.
Hot Topics
Eurobites: Nokia Quashes Handsets Rumor
Paul Rainford, Assistant Editor, Europe, 4/28/2015
Verizon Builds Key Vendors Into SDN Strategy
Carol Wilson, Editor-at-large, 4/28/2015
Why Is Verizon Fighting With Programmers?
Alan Breznick, Cable/Video Practice Leader, 4/28/2015
Astellia Highlights Customer Care Disconnect
Ray Le Maistre, Editor-in-chief, 4/29/2015
T-Mobile Beats Sprint on Subs, Eyes Verizon on Network
Sarah Thomas, Editorial Operations Director, 4/28/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders goes head-to-head with long-time Ciena CEO Gary Smith to discuss the impact of the web-scale players, the New IP and 'white box' networks.
Many leading communications companies can claim to have undergone significant periods of reinvention during their histories, but none have been through more major ...
Cats with Phones