Light Reading
Networking gear maker targets municipalities, utilities and cablecos for FTTP push, in addition to traditional telcos.

Adtran Launches 'Gig Communities' Initiative

Carol Wilson
8/13/2014
50%
50%

HUNTSVILLE, Ala. -- Adtran is launching a national initiative around gigabit services, targeting municipalities, utility companies, and cable operators, in addition to the telco audience it has traditionally served. Focusing on the economic development benefits of high-speed Internet access and the benefits to schools and hospitals, the networking equipment maker is pledging to have 50 gigabit communities up and running this year and 200 in 2015.

One of its Gig Communities customers, C Spire , is hoping to raise the economic profile of much of Mississippi, in an ambitious effort that is directly copying Google Fiber Inc. 's approach to creating "fiberhoods" and getting local municipal engagement. (See C-Spire, Adtran Team on Mississippi Gig Network.)

Speaking to a group of analysts and press assembled here at Adtran Inc. (Nasdaq: ADTN)'s headquarters on Tuesday, Adtran VP of Global Marketing Gary Bolton said the effort would include a Gigabit Communities website with resources and case studies for interested parties to use in planning their own gigabit network effort.

Jay Wilson, SVP and general manager of Adtran's Carrier Networks Division, said the company is already working with hundreds of entities, including many of its traditional smaller telco customers, on targeted efforts to bring gigabit services via fiber-to-the-premises into communities that otherwise might struggle economically, in hopes of attracting and retaining new businesses.


Get the latest updates on the Gigabit Cities trend by visiting Light Reading's Broadband/FTTx content channel.


The Adtran effort is not without risk. Bolton cited the positive impact that the gigabit network in Chattanooga, Tenn., has had on that area, attracting new businesses to the area and prompting concern even in Huntsville itself about the loss of potential business. The EPB Fiber Optics effort has been controversial politically, however, as larger carriers such as AT&T Inc. (NYSE: T) have fought to get laws in place in Tennessee and other states to prohibit or severely limit the ability of municipalities to build fiber networks using public money or bonds. (See Muni Utilities Take Gigabit Fight to FCC.)

"We're technology guys and that's a policy issue," Bolton said in response to a question on the possible negative response from Adtran's telco customers. "We are not weighing in on whether municipalities should be broadband providers. We believe people that have experience -- the guys who know what they are doing and are going to be in business for a long time -- should be the ones building the networks."

In many cases, he added, communities know what they are doing and shouldn't have to wait for gigabit services to come to them, but the better scenario is for communities and service providers to work together.

C Spire is one model of how that can work. The carrier, known mostly for its wireless services, is leveraging its statewide fiber optic network -- built mostly for backhaul -- to support the FTTP networks it is building in selected cities based on a competition modeled after Google Fiber's "Fiberhood" approach.

The "Get Fiber First" campaign is succeeding best in areas where the local mayors and town governments are engaged in promoting the effort, said Suzy Hays, SVP, consumer marketing, for C Spire. The campaign's goals are lofty -- no less than a statewide economic push that also intends to improve the state's oft-maligned education system and serve its hospitals and other community institutions as well.

The upside for Adtran to its Gig Communities initiative is an obvious one: The company hopes to sell much more of its networking gear, and particularly its GPON equipment, and gain some advantage over rivals such as Calix Networks Inc. (NYSE: CALX), which has been doing its own promotion on the economic benefits of FTTP, and Alcatel-Lucent (NYSE: ALU). By expanding its reach to munis, utilities and cable companies, Adtran is also hoping to create a larger customer base for the full range of its equipment. As Bolton pointed out, Adtran already sells its enterprise networking gear to the cable industry, which is rapidly growing its small business broadband services.

— Carol Wilson, Editor-at-Large, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Duh!
50%
50%
Duh!,
User Rank: Light Sabre
8/14/2014 | 11:21:50 AM
Re: Bolton statement
Because the economics of infrastructure is completely different than the economics of applications.

Incumbent telcos and MSOs - love 'em or hate 'em - are really good at building infrastructure.  They've got decades of experience, armies of experienced planners, engineers and techs, trucks, tools, processes, records.  And they've got volume, which translates to lower costs. 

Munis, coops, regionals etc. can acquire the expertise (disclosure: including mine) and contract out the construction work.  They may be less efficient than an incumbent.  They also can support business cases that the investor-owned organizations can't.

People in the industry get too hung up on who does the build-out.  The right answer is  "It doesn't matter whether a cat is black or white, only that it catches mice".
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
8/14/2014 | 1:08:19 AM
Bolton statement
> We believe people that have experience -- the guys who know > what they are doing and are going to be in business for a long time > should be the ones building the networks." That's a lame argument by Bolton. If that is allowed no disruption would never happen. The reason we are witnessing ecommerce, car sharing, taxi ordering, cloud music, app stores, movie streaming is that guys from other industries could innovate and experiment in other industries. How can people get away with such statements!
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
8/13/2014 | 4:36:45 PM
Re: Beautiful Day in the Giga-Hood
Karl, 

I would agree, in general. I think the danger is where service providers are doing this to jump on the gigabit bandwidth and they basically do a limited deployment. 

Where the munis are getting into the picture, I think that is less likely to happen. But I guess where politicians are involved, anything is possible. 
KBode
50%
50%
KBode,
User Rank: Light Sabre
8/13/2014 | 4:26:23 PM
Re: Beautiful Day in the Giga-Hood
"There is one concern I have with the rush to gigabit services: If we wind up with some set of cities/towns/areas with gigabit services while others still don't have broadband at all, then we've just created a new and deeper digital divide"

And we need to keep the attention focused on price and competition. It's great if a few developments, college dorms, and high-end apartment/condos get 1 Gbps in a city, but what good does that do the rest of the city if price and availability are lacking?
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
8/13/2014 | 12:42:44 PM
Re: Beautiful Day in the Giga-Hood
Yes, well that's just it.   We can...and should...create these Gigabit Cities away from the Shipping, Railroad and Highway cities.   The reason?  We can!   The rise of Cloud Jobs and Social Media means new metrics for judging a best place to live.

Look at all the expensive cities like Seattle and San Francisco.  Part of the reason?  They are 18th century cities based on shipping.   Their downtowns are isthmuses -- surrounded by water on 3 sides!   Yes, if you are a ship chandler waiting for a schooner, then these are ideal places to live...but if you want a modern house, in a low cost, yet quality suburb...then you should build your Gig City on the plains of Nebraska.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
8/13/2014 | 11:24:17 AM
Re: Beautiful Day in the Giga-Hood
I think most mayors would agree with you on that. 

There is one concern I have with the rush to gigabit services: If we wind up with some set of cities/towns/areas with gigabit services while others still don't have broadband at all, then we've just created a new and deeper digital divide.

So in the rush to do gigabit services, we can't lose sight of the need to continue pushing broadband into areas that aren't served

The C spire effort made me think of this - there are rural areas of Mississippi that aren't served at all, and creating gigabit towns in that state will help those towns but not necessarily the unserved areas. 
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
8/13/2014 | 10:39:18 AM
Beautiful Day in the Giga-Hood
Just as ship ports created communities in the 18th century, railroads in the 19th,   Interstate highways in the 20th, expect Giga-Hoods to arise whose economy is based on fast access to Cloud jobs and services.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
CenturyLink: Building the Case for NFV

12|19|14   |   02:14   |   (0) comments


At the 2020 Vision Executive Summit, James Feger, VP, Network Strategy & Development at CenturyLink, talks about how the US operator is approaching virtual network functions from an operational and business case perspective.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
Comcast Launches 4K Streaming Service
Alan Breznick, Cable/Video Practice Leader, 12/18/2014
US Carriers, You're Going to Cuba!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/18/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Webinar Archive