& cplSiteName &

Farmers Need Broadband More Than New Trucks

Carol Wilson
2/5/2013
50%
50%

ORLANDO -- A day after Dodge put rural America front and center in its Ram Trucks Super Bowl commercial featuring Paul Harvey's "So God Made A Farmer," a large group of rural Americans is met here to ponder their future through a less romanticized lens. These rural Americans happen to also be telco executives, and they are being told it's time to make rural relevant again -- but the way to do that is through better broadband networks, not fancier trucks. It's not a new message, but it is one with new urgency and a new focus on trying to bring scale to rural problems and issues, both political and technological. The urgency is obvious: In 2013, 160 rural telcos hit the Federal Communications Commission (FCC)'s cap on Universal Service Fund (USF), a ceiling imposed through a set of computations so complex as to be unpredictable. Hundreds of other rural companies are so intimidated by changes in the USF and intercarrier compensation rules that they are trimming network investment or even looking for an exit strategy. The move to create scale is also obvious on one front: The two groups jointly meeting here as the Rural Telecom Industry Meeting & Expo are expecting to permanently unify into one larger, louder voice for the rural telco. They are the National Telecommunications Cooperative Association (NTCA) and the Organization for the Promotion and Advancement of Small Telecommunications Companies (Opastco). Already, persistent pressure by rural telcos on their Congressional representatives and at the FCC level has brought about some changes, said NTCA CEO Shirley Bloomfield and new FCC Commissioner Jessica Rosenworcel, who each delivered a keynote. Rosenworcel, who visited rural areas early in her tenure, said that while USF reform is important, the implementation rules are "byzantine in their complexity." The FCC has now adopted her recommendations that combine the capex and opex benchmarks into one, and will keep those benchmarks in place for more than a year. That will "simplify regression analysis and provide more flexibility," Rosenworcel said, in hopes of "giving more confidence over the long haul to invest." Bloomfield and Rosenworcel also urged the rural telcos assembled to focus on what the transition to all-IP networks means for their businesses and to keep up the pressure on the FCC, directly and through Congress, to make sure USF reforms don't hit rural broadband. "The FCC should not just track the status of reforms, they need to track how reforms actually help or hurt rural consumers," Bloomfield said. "We are working to take that message to the most influential folks we can -- in the White House in the USDA and in the Congress." But Bloomfield also urged the telcos to look for their own economies of scale through more partnerships with each other and with other entities, to avoid investing in company-specific infrastructure and systems, when those can be shared. For expensive resources such as headends, regional and middle-mile fiber networks and back-office systems for billing, partnerships become the best means of being more efficient. That's an important message for the rural folks because it's clear that Washington thinks that having so many small telcos doing their own thing in rural America is inefficient. What is also clear here in Orlando is that rural telcos are still determined to convince Washington that what rural communities most need to succeed is broadband service and that they are best positioned to provide that service. — Carol Wilson, Group Content Director, Business Technology Events, UBM Tech

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
jtombes
50%
50%
jtombes,
User Rank: Light Beer
2/6/2013 | 5:37:40 PM
re: Farmers Need Broadband More Than New Trucks
Don't overlook the satellite/agriculture connection. GPS data is well entrenched in large-scale farming, out in the mega-fields, far from rural telco access plant. Small rural towns, that's another matter. But broadband satellite -- govn't subsidized in some cases -- is an option.
victorblake
50%
50%
victorblake,
User Rank: Lightning
2/6/2013 | 2:05:47 PM
re: Farmers Need Broadband More Than New Trucks
Seriously -- it clearly says shared between the operators, not with the government. Shared resources are in fact quite common in telecom. Shared conduits, manholes, and yes even shared headends. Although typically owned and operated by a single operator, one headend may forward traffic to multiple hubs across operators. This is common and economically efficient in low density population areas (aka rural).-Š Politics aside, the economics are that broadband for everyone (including in rural areas) benefits their local, the US, and the global economy.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
2/5/2013 | 5:28:13 PM
re: Farmers Need Broadband More Than New Trucks
Shared resources? Sounds like ... socialism. Maybe the term "red state" has some validity after all.
chuckj
50%
50%
chuckj,
User Rank: Light Sabre
2/5/2013 | 4:28:57 PM
re: Farmers Need Broadband More Than New Trucks
Those areas represent the sea of red that engulf the islands of blue across the country. -ŠIt would be magnanimous of the-Šadministration-Šif they do something about it.
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Rewired
AT&T pulls back from offering Gigapower customers a chance to protect their privacy for a price, even as FCC considers making it mandatory.
Don't worry, they say, the code will work it out. There's apparently nothing open source can't tackle.
Level 3 finds enterprise security managers who believe firewalls can save them are getting some nasty surprises.
At one moment in Denver this week, the three largest US operators were very agreeable to the idea of open sourcing APIs to make business easier.
AT&T's former security guru is taking his expertise to a much broader audience – and this time he's giving it away.
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Cox Clears $2B in Business Revenue

12|8|16   |     |   (0) comments


Cox's Jeff Breaux discusses how the third-largest US MSO will reach the $2 billion revenue mark this year and plans to hit $3 billion by 2021
LRTV Interviews
Can Cable Climb Upmarket?

12|7|16   |     |   (0) comments


Carol Wilson and Alan Breznick assess cable's prospects for winning more enterprises in a landscape rocked by corporate M&A activity.
Women in Comms Introduction Videos
TalkTalk Exec: Find Your North Star at Work

12|7|16   |   3:38   |   (1) comment


Women need to find their purpose, a professional North Star, and create a personal board for themselves, according to Alex Tempest, director of partners at TalkTalk Business.
LRTV Interviews
Verizon: Beware Unknown Unknowns

12|7|16   |   04:58   |   (0) comments


Chris Novak, director of the Verizon Enterprise Solutions Risk Team, explains that enterprises who don't conduct a thorough audit of their assets often leave some things unprotected because they don't know they exist. Many times these unprotected assets are part of corporate M&A activity but left unshielded they can become a hacker's playground, he tells Light ...
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (2) comments


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
Upcoming Live Events
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
WiCipedia: After-School Coding, Salary Probing & Pro-Parenthood Companies
Eryn Leavens, Special Features & Copy Editor, 12/2/2016
Consolidated Snaps Up Fairpoint for $1.5B
Iain Morris, News Editor, 12/5/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.