Light Reading
We had our camera to hand on the Broadband World Forum show floor in Amsterdam – see who had a drink and a massage!
SlideshowBBWF 2012: Picture This!
Ray Le Maistre
10/22/2012
50%
50%

AMSTERDAM -- Broadband World Forum -- The Dutch capital might not have greeted Europe's broadband brethren with warm and sunny weather, but the mood was bright on the show floor at the RAI exhibition center as fiber, DSL, home networks and software-defined networking (SDN) dominated discussions.

To get a flavor of the show, here's a selection of our video and written reports from the event.



But we also had our camera to hand: Check out the sights by clicking on the picture below to launch the slide show.



All the pictures and captions are ours (which explains the quality...)

If you're in the mood for nostalgia, here are the pics from last year's show in Paris:



— Ray Le Maistre, International Managing Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Page 1 / 10 Next >
Newest First  |  Oldest First  |  Threaded View
Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:18:48 PM
re: BBWF 2012: Picture This!


What percentage of our tradeshow photos involve food or beverage?


I'm not complaining, just asking.  I know I'll be on the lookout for coffee, beer and ice cream photo ops at TelcoTV and Ethernet Expo.

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:18:45 PM
re: BBWF 2012: Picture This!


So, I know we have fun with the pics of the food and drink and stuff, but.... which stands have the most traffic on show floors these days? Would Spirent have a long queue of people willing to wait for five minutes at its stand at MWC if Daisy Rollo wasn't making her amazing coffee there? (no harm to Spirent here but its footfall is greatly increased, as intended, by having Daisy there...)


These marketing moves draw folk in and they draw in our cameras. If you're handing out leaflets and showing a box/widget/etc and are giving away a cheap pen, then good luck....


Of course yo need something that people will want and it will cost money but with a bit of imagination and by pandering to the needs of people (drink, food, gifts, a massage etc) then you will attract more engagements. Including ours.


 

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:18:44 PM
re: BBWF 2012: Picture This!


No argument here. At VMworld, when Veeam brought out bacon -- no frills, nothing to put it on, just bacon -- the commotion came quickly. And it was fun.


I still don't know what Veeam does.  But to your point -- I wouldn't be typing their name this many times if it weren't for the bacon.


Street magicians still draw a crowd, too, which is actually less understandable. You've seen the tricks. Whereas bacon and coffee are in inexhaustible demand.


(EDIT:  adding the bacon link here: http://www.lightreading.com/document.asp?doc_id=224335&image_number=23)

kingcharles
50%
50%
kingcharles,
User Rank: Light Beer
12/5/2012 | 5:18:38 PM
re: BBWF 2012: Picture This!
Who is that handsome fellow on the right at the ALU booth :-)
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (1) comment


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With YuLiao

10|30|14   |   6:27   |   (0) comments


Yu Liao, chairman of the Chinese Association for Renewable Energy in Germany, discusses the role that ICT solutions play in helping to grow renewable energy resources in Germany.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview

10|30|14   |   2:54   |   (0) comments


Sifang has been working with Huawei on several projects. JingTao Wu, Assistant President of Beijing Sifang Automation Co. Ltd., believes that the cooperation with Huawei can facilitate Sifang's process of internationalization.
LRTV Huawei Video Resource Center
A Better Connected Smart Grid: Powering Laos

10|30|14   |   5:38   |   (0) comments


Representatives of Electricite Du Laos (EDL), a state-owned corporation, discuss the importance of ICT solutions in serving their country's energy needs.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Junwei Lu

10|30|14   |   4:50   |   (0) comments


Professor Junwei Lu of Griffith University Australia describes his work with micro grid technology and the future of the power industry.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (2) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed