Light Reading
SlideshowBBWF 2012: Picture This!
Ray Le Maistre
10/22/2012
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AMSTERDAM -- Broadband World Forum -- The Dutch capital might not have greeted Europe's broadband brethren with warm and sunny weather, but the mood was bright on the show floor at the RAI exhibition center as fiber, DSL, home networks and software-defined networking (SDN) dominated discussions.

To get a flavor of the show, here's a selection of our video and written reports from the event.



But we also had our camera to hand: Check out the sights by clicking on the picture below to launch the slide show.



All the pictures and captions are ours (which explains the quality...)

If you're in the mood for nostalgia, here are the pics from last year's show in Paris:



— Ray Le Maistre, International Managing Editor, Light Reading

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Pete Baldwin
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Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:18:48 PM
re: BBWF 2012: Picture This!


What percentage of our tradeshow photos involve food or beverage?


I'm not complaining, just asking.  I know I'll be on the lookout for coffee, beer and ice cream photo ops at TelcoTV and Ethernet Expo.

digits
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digits,
User Rank: Light Beer
12/5/2012 | 5:18:45 PM
re: BBWF 2012: Picture This!


So, I know we have fun with the pics of the food and drink and stuff, but.... which stands have the most traffic on show floors these days? Would Spirent have a long queue of people willing to wait for five minutes at its stand at MWC if Daisy Rollo wasn't making her amazing coffee there? (no harm to Spirent here but its footfall is greatly increased, as intended, by having Daisy there...)


These marketing moves draw folk in and they draw in our cameras. If you're handing out leaflets and showing a box/widget/etc and are giving away a cheap pen, then good luck....


Of course yo need something that people will want and it will cost money but with a bit of imagination and by pandering to the needs of people (drink, food, gifts, a massage etc) then you will attract more engagements. Including ours.


 

Pete Baldwin
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Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:18:44 PM
re: BBWF 2012: Picture This!


No argument here. At VMworld, when Veeam brought out bacon -- no frills, nothing to put it on, just bacon -- the commotion came quickly. And it was fun.


I still don't know what Veeam does.  But to your point -- I wouldn't be typing their name this many times if it weren't for the bacon.


Street magicians still draw a crowd, too, which is actually less understandable. You've seen the tricks. Whereas bacon and coffee are in inexhaustible demand.


(EDIT:  adding the bacon link here: http://www.lightreading.com/document.asp?doc_id=224335&image_number=23)

kingcharles
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kingcharles,
User Rank: Light Beer
12/5/2012 | 5:18:38 PM
re: BBWF 2012: Picture This!
Who is that handsome fellow on the right at the ALU booth :-)
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