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The Philter
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Where is the Customer Service Culture?

11:15 AM Service providers want to manage and measure the customer experience, but what good are data and usage stats when a customer service culture doesn't exist?
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macster
User Ranking
Wednesday May 23, 2012 1:38:10 PM
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Well said.

We get clients coming and asking these things, so I believe they do understand and are looking at the whole picture, whole CEM framework/ecosystem/etc.

We see it as essentially a human nature thing (CS at least). It's not limited to the telecoms space. It's the same in retail, hotel/leisure, gaming, etc. People respond to incentives. For one retail client, we implemented some 'sweeteners' for customer assistants. We then got feedback from shoppers. It showed a marked improvement in customer experience.

Flook
User Ranking
Tuesday May 22, 2012 1:31:05 PM
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I think you nailed it in your commentary--metrics for this,metrics for that, and they really don't tell you squat about customer experience.

 

 

Michelle Donegan
User Ranking
Tuesday May 22, 2012 11:26:23 AM
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I'd take shopping for shoes at Nordstrom's over dealing with my broadband and mobile service providers any day.

 

The blogs and comments are the opinions only of the writers and do not reflect the views of Light Reading. They are no substitute for your own research and should not be relied upon for trading or any other purpose.

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