My simple question -- does everyone trust that AT&T is giving them an honest measurement of data usage? Why not allow a third party independent meter app to provide true transparency?

When it was just minutes it was easy for folks to figure out if they'd been talking a lot or not. With data, not so easy since server settings, app settings, etc., can complicate the actual measurements.

I agree with the Philter in that you should have to pay for what you use. Makes complete sense. But you also have to be assured you are getting what you paid for. My guess is that measurement tools might become awfully important going forward.

Can WiFi usage meters at Starbucks be far behind? Megabit pricing, latte pricing. One way or another, we must pay a price for our YouTube sins.

Thanks.

I think most folks take WiFi for granted and may not even be aware of how much they consume on their iPhones/iPads during the day while WiFi connected vs. while on a 3G network. They might be surprised how little mobile data they're actually using.

Nice, balanced perspective, thanks.  Sounds like this may result in higher Wi-Fi usage, too. 

Good video. Another point: reducing the entry price for mobile data brings more people into the market who over time will become heavier users, pay more, etc.