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Light Reading's Show Site: Barcelona, Spain  |  February 27 - March 1
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T-Mobile Turns FauxG Into 4G

10:00 AM T-Mobile's marketing challenge may be as great as its technical one as it seeks to convince consumers to move from '4G' HSPA+ to 4G LTE
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February 29, 2012 | Sarah Reedy | Comments (2)
   
  
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kaps
User Ranking
Wednesday February 29, 2012 4:23:23 PM
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Fewer short-skirt commercials and more marketing that uses real numbers would be a plus for T-Mobile. It's obvious that their "theoretical" numbers don't hold up when consumers really compare. Whether the network is faster or not, there's no way to tell because T-Mob doesn't give average speed numbers to hang a hat on.

Will it be any different with LTE? Not until the company retrenches its marketing. Haven't seen that happen yet. And if the sell-to-Sprint rumors are true that means top management has spent roughly the past year and a half doing nothing but trying to sell the company. Hard to make strategic headway while that is happening, one would think.

desiEngineer
User Ranking
Wednesday February 29, 2012 5:09:44 PM
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Sarah,

Um yeah.  I believe ATT addressed this adequately by using a logo with a blue flame.

 

-desi "My 3G is basically 4G, but my 4G is actually 10x faster than my 3G"

The blogs and comments are the opinions only of the writers and do not reflect the views of Light Reading. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
Official Mobile World Congress Site: www.mobileworldcongress.com
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