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Mobile World Congress Videos

Light Reading's Show Site: Barcelona, Spain  |  February 27 - March 1
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Mobile's DisADvantage

8:00 AM Why bother investing in 3-D, HD, video-enabled mobile ads, when SMS is the only way not to annoy consumers?
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February 23, 2012 | Sarah Reedy | Comment (1)
   
 
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Thursday February 23, 2012 3:33:04 PM
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Completely agree with you. An ad is an ad, HDing or 3-Ding it is like putting lipstick on a pig. It's unnecessary.

 

Perhaps we're looking at a day when operators will give us free voice calls, but before the call is completed by the provider we'll first have to listen to an ad.

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Official Mobile World Congress Site: www.mobileworldcongress.com
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