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BlackArrow Unveils New IPTV Product & Partners

May 30, 2013 |
NEW YORK -- BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, today announced the availability of BlackArrow Linear, a standards-based solution for extending live and linear TV programming to IP devices. The company also announced collaborations with leading vendors to streamline integrations and technology deployments into IP-based TV infrastructures. Ecosystem partners include Elemental, Envivio, RGB Networks and SeaWell Networks.

BlackArrow Linear enables pay-TV providers to control insertion of advertising and content into live IP video streams. It combines knowledge of the original linear broadcast schedule and blackout and alternate programming options to control the dynamic insertion of ad and content selections into a live feed at the appropriate time. These unique capabilities enable operators to take advantage of the following business cases:

  • Dynamic Ad Insertion (DAI) of local or national ads within linear streams

  • Linear replication of original broadcast ads within linear streams

  • Alternate content delivery to viewers in certain geographic areas or circumstances

  • Linear addressability for targeted ads based on subscriber data

BlackArrow Linear, in conjunction with the other BlackArrow Advanced Advertising System software components and BlackArrow’s partner systems, offers pay-TV providers a complete solution for monetizing both live and on-demand viewing across any screen. The BlackArrow solution allows service providers to unify audiences, measurement, and monetization rights and policies for TV delivered over both traditional QAM and new IP platforms. It also provides ad routing and mediation services, enabling sales organizations and affiliate partners to use their existing ad servers for fulfillment of inventory.

BlackArrow has partnered with best-of-breed ecosystem vendors to overcome the technical complexities of handling split-second signal messaging and packaging unique ads into live streams. Working together with Elemental Technologies, Envivio, RGB Networks, and SeaWell Networks, BlackArrow has taken the lead in solving interoperability challenges and providing proven solutions for the pay-TV industry.

BlackArrow Inc.



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