BellSouth Hawks Gear
ATLANTA -- BellSouth (NYSE:BLS) has launched two Web sites that provide consumers with innovative ways to relate new technologies to their everyday lives. BellSouth(R) Home of the Future Today ( http://www.bellsouth.com/homeofthefuture ) and BellSouth Gear(TM) Store ( http://www.bellsouth.com/gearstore ) incorporate interactive features to engage visitors and educate them about new and upcoming products that can enhance their current lifestyles.
"Many consumers who shop online are looking for some help with their technology purchase decisions," said Randy Roberts, vice president of wireless and consumer devices for BellSouth. "BellSouth Home of the Future Today and BellSouth Gear(TM) Store offer unique ways for consumers to explore and weigh the benefits of various BellSouth products as well as apply the usefulness of those products to their individual lifestyles."
BellSouth Home of the Future Today allows visitors to virtually tour a home that is fully-equipped with leading-edge technologies, including, among others, high-speed Internet service, home networking, broadband and wireless applications, as well as digital satellite television service through DIRECTV. Visitors are able to tour various rooms of the house, including the living room, kitchen and home and remote offices, where the featured products and services are most used. They can then click to learn more about each technology and then purchase from the Gear Store if desired.
BellSouth Gear(TM) Store helps consumers match their lifestyles with an array of currently-available products and services from BellSouth, like cordless telephones, cutting-edge consumer electronics, broadband service and home networking. For example, customers who are interested in photography or music can visit the Gear Store site to buy digital cameras and accessories as well as MP3 players and Internet radio products from various manufacturers. They can then select the BellSouth(R) FastAccess(R) DSL service that best enhances that experience, based on the gear they have purchased.
"BellSouth designed the Gear Store to help consumers recognize the links between the devices they use and their broadband speeds," continued Roberts. "We're taking the guesswork out of consumer electronics purchasing by featuring a wide selection of products at various price points, from entry- level to top-of-the-line."
BellSouth Corp. (NYSE: BLS)