BARCELONA, Spain -- Vantrix, the global leader of mobile video mediation, video optimization and delivery solutions, today announced that its video mediation platform Mediadvance has been selected by Bell, Canada’s largest communications company. Under the agreement, Vantrix will provide mobile video analysis and optimization for Bell Mobility’s broadband mobile network.

Consumer appetite for mobile video continues to grow exponentially, reaching two thirds of the world’s mobile data traffic consumption by 20161. As the industry moves ahead with 4G LTE, mobile operators must find ways to effectively address the surging demand for mobile video. Vantrix Mediadvance, a video mediation platform supported by a suite of award-winning products, provides mobile operators with unprecedented ability to manage usage while providing an excellent user experience.

“Managing the surge in mobile video continues to be one of the top priorities of operators around the world,” said Allan Benchetrit, President & CEO of Vantrix. “With a better understanding of the usage patterns of their subscribers, operators will be able to ensure optimum bandwidth usage and an enhanced customer experience. We are thrilled to be partnering with Bell and providing these invaluable capabilities.”

Vantrix Corp.