Light Reading
By adding MMS, plus short-code messaging and toll-free numbers for SMS, Bandwidth hopes to help voice app providers be a true voice alternative.

Bandwidth Brings MMS to Voice App World

Carol Wilson
6/26/2014
50%
50%

Bandwidth is offering voice app providers new messaging options that move them closer to being a complete replacement for traditional wireless voice service.

The wholesaler is offering phone numbers that are enabled for MMS -- or multimedia messaging service -- and for short-code messages, as well as SMS-enabled toll-free numbers that let consumers send text messages to a toll-free number for customer support or information. (See Bandwidth Targets OTT Apps With New Messaging.)

The services are available for app developers that want their voice apps to appear much more like a regular wireless voice service, says Jason Sommerset, director of product development at Bandwidth.com .

Today, MMS capabilities are limited to consumers using the same voice app, creating a walled garden of connections, he says. But by offering MMS-capable phone numbers to voice app providers, Bandwidth will allow them to offer their consumers the ability to send video or picture messages to anyone else, as wireless consumers do today.

"A capability like this will start to make them more of an alternative to traditional voice," Sommerset says. "Today we don't consider them a true alternative. Internationally they are more competitive, but here in the US, they are mostly an add-on service."

Bandwidth was able to use its own wireless subsidiary, Republic Wireless , to work out the ecosystem and the use case for supporting this kind of messaging from a voice app, Sommerset says. The technology isn't new, but getting partners to work together and recognize the value to end consumers is a significant change.

Bandwidth does have some voice app providers on its customer roll and is looking to add more, he adds. The company believes the additional messaging capabilities, for MMS, short codes and SMS to toll-free numbers, will be a product differentiator for Bandwidth in reaching more voice app providers and for those providers in reaching more consumers.

— Carol Wilson, Editor-at-Large, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
6/28/2014 | 5:20:29 AM
RE: SMS or Data
Indeed the additional messaging capabilities for MMS and SMS to toll free numbers will have a great impact on bandwidth, application providers as well as consumers around the world. The good thing is that bandwidth allows application providers to offer their consumers benefits such as the ability to send video messages, picture texts just like wireless consumers do nowadays. This technology has been there, just that innovators have come yup withy new ideas and techniques to make it more effective and efficient.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
6/28/2014 | 4:31:50 AM
Re: SMS or data
Isn't the text tariff so cheap that it really does not matter? After all customer service requests by any single customer are far and few. So its not high volume high cost traffic anyways! Or am I missing something here?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
6/26/2014 | 10:29:51 PM
Re: SMS or data
It's for SMS messages to toll-free numbers - so customer service queries and other stuff can be done by text.
Atlantis-dude
50%
50%
Atlantis-dude,
User Rank: Light Sabre
6/26/2014 | 6:49:01 PM
SMS or data
Is this for toll-free SMS? Or is this like 'sponsored data' ?
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
The Human Gain of the Smart Home
Robin Mersh, 10/20/2014
Zayo Zooms Out of the IPO Gate
Dan O'Shea, Managing Editor, 10/17/2014
Like Us on Facebook
Twitter Feed