& cplSiteName &

Seizing the Mobile Video Conferencing Opportunity

Tim Kridel | Contributing Analyst
Heavy Lifting Analyst Notes
Tim Kridel | Contributing Analyst
8/16/2013
50%
50%

Hard to believe it's been more than a decade since Verizon Wireless coined, "Can you hear me now?" These days, mobile operators might consider a campaign that asks, "Can you see me now?"

No, we're not referring to streaming mobile video services such as Netflix and YouTube. As the new Heavy Reading 4G/LTE Insider, "Mobile Video Conferencing: Cutting the Endpoint Cord," explains, two-way video services are growing at a rapid pace in terms of product selection and adoption.

"About 30 percent of our meetings have at least one mobile device," says Stu Aaron, chief commercial officer at Blue Jeans Network, a provider of cloud-based video conferencing services. "Overall, mobile devices are about 6 percent of our endpoint mix right now, but it's one of the fastest-growing segments." A competitor, Vidtel, says about 25 percent to 50 percent of its services' participants currently use mobile devices.

Why? One reason is growing smartphone and tablet penetration in enterprises of every size. Virtually all these devices have a forward-facing camera, 3G and WiFi, if not Long Term Evolution (LTE), too. Video conferencing vendors such as LifeSize and Radvision recognized this trend and have spent the past year-plus rolling out apps that enable those devices to double as endpoints.

For enterprises, part of the attraction is that mobile offers a low-cost way to extend video conferencing throughout their organization as opposed to spending $500 or more to equip each employee with a purpose-built endpoint. For video conferencing vendors, mobile will both cannibalize and drive endpoint sales. That's because when more employees can use video conferencing, the greater the return on those companies' investments in room-based and executive desktop systems, which serve completely different needs. Mobile video conferencing also could become another way for contact centers to cater to consumers whose preferred or only Internet device is a smartphone or tablet.

The rise of mobile video conferencing is, like so many other services, a mixed bag for mobile operators. On the plus side, it could encourage enterprises to increase the size -- and thus spend -- of their mobile data plans. But unless mobile operators can find a way to add value, video conferencing is yet another over-the-top (OTT) service that relegates them to dumb-pipe status.

A few mobile operators are already staking their claim. For example, Telefónica is the sole owner of TokBox, a startup that provides a cloud framework that mobile developers can use to build video conferencing into their apps. Mobile operators also can look to their wired counterparts for potential strategies. For years, telcos such as AT&T Inc. and Deutsche Telekom AG have offered wired video conferencing packages for the enterprise market as a way to sell faster connections and reduce churn through multi-service relationships.

Mobile operators also could use quality of service (QoS), tariffs or both to add value in customers' eyes and differentiate their video conferencing services from those of OTT providers. "The operator-provided service should have a significant advantage and better quality," says Michael Axelsson, director of the Visual Communication Program at Ericsson. "The quality and simplicity should be an advantage and a differentiation for business users."

Will it, though? We're about to find out.

— Tim Kridel, Contributing Analyst, Heavy Reading 4G/LTE Insider


This report,"Mobile Video Conferencing: Cutting the Endpoint Cord," is available as part of an annual subscription (6 issues per year) to Heavy Reading 4G/LTE Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/4glte.

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
8/19/2013 | 2:01:57 PM
Mobile Video Conferencing
Would really be interested in finding out how these companies came up with their growth estimates and track them over a six month period.  While I believe there is a market and use for video conferencing in business I find it hard to believe that using a mobile device so that someone can just see your face offers any benefit - especially since using video eats up a data plan quickly, as does VoIP calling.

Might make more sense for tablet users using video collaboration services - something that adds more than simple face time to a call.  So, for example, a real estate agent in Los Angeles can show a potential client in NYC the inside and outside of a home, or, a doctor who might need to share a patient's CT Scan with another doctor(s) for a consultation.

I run my business from multiple locations and while I think POVC (plain old video conferencing) can add a dose of interpersonal communication among remote workers, its an expensive proposition that still needs to offer more than "Face-Time" like features.
timkridel
50%
50%
timkridel,
User Rank: Light Beer
8/16/2013 | 3:44:58 PM
Re: LTE v WiFi
Mostly Wi-Fi. As a Vidyo executive says in the report, "Most people will assume – which reflects reality – that most calls will happen on Wi-Fi."

 

One reason is because LTE still isn't in a lot of places. Another reason is because most users will conduct videoconferences sitting down, which means there's a good chance that there will be Wi-Fi available, unlike when you're in a car or walking down the street.  
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/16/2013 | 3:38:29 PM
LTE v WiFi
Any idea how much mobile video conferencing is done over LTE versus WiFi, Tim? I imagine most is WiFi only. I'm not sure if its growth will encourage enterprises to buy larger mobile data plans, but the current caps might make them rethink which network they use.
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Heavy Lifting Analyst Notes
Scalable, flexible Internet of Things (IoT) platforms will be used in industrial enterprises to link remote and siloed M2M installations to leverage the power of the cloud.
Netcom's demonstration of 1Gbit/s data rates using LTE-Advanced Pro is a major victory in the ramp-up to 5G.
The momentum behind 'open' everything is real and growing, and will be a significant component of operators' development activities on their march toward the cloud.
The growth of EE is an interesting case study in quality-oriented branding in the mobile broadband era.
Cable has grown dramatically in the small- and midsized business (SMB) market, hitting the $12 billion mark, and is now heading into the enterprise business market.
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Documentaries
All Change in Video

2|11|16   |   33:12   |   (1) comment


At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
AT&T Lights Fire Under 5G, Plans 2016 Trials
Iain Morris, News Editor, 2/12/2016
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Andreessen Facepalms on Facebook Free Basics
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/10/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.