Light Reading

ATIS Works to Avert Web Control Battle

Carol Wilson
5/6/2014
50%
50%

ATIS today is launching an ambitious process aimed at drawing web giants such as Amazon and Google into a collaborative effort to address network operator problems with the current use of the SPDY proxy to optimize web traffic. At stake is a fundamental conflict over who will control the process of optimizing web traffic and its treatment going forward.

The Open Web Alliance is a new group created by Alliance for Telecommunications Industry Solutions (ATIS) that hopes to very quickly look at establishing a more open service optimization proxy, ahead of the IETF's likely move to standardize HTTP 2.0 in November of this year. And while ATIS is representing the network service provider community in its efforts, the OWA is intended to be open to all comers and hopes to attract the likes of Google (Nasdaq: GOOG), Amazon.com Inc. (Nasdaq: AMZN), Facebook , and Twitter Inc. , all of which are early users of the as-yet un-standardized SPDY proxy.

"We are actively reaching out to them and they are welcome," says Jim McEachern, senior technology consultant for ATIS. "We have a few people who have already indicated definite interest."

Among those already engaged in the OWA from the service provider community are Alcatel-Lucent (NYSE: ALU), AT&T Inc. (NYSE: T), Cisco Systems Inc. (Nasdaq: CSCO), Ericsson AB (Nasdaq: ERIC), Hitachi Ltd. (NYSE: HIT; Paris: PHA), HyperCube, LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , Nokia Networks , Oracle Corp. (Nasdaq: ORCL), Rogers Communications Inc. (Toronto: RCI), TDS Telecom , Verizon Communications Inc. (NYSE: VZ) and ViaSat Inc. (Nasdaq: VSAT), but the list is growing, according to ATIS.

The issue at hand is the use of the browser-based SPDY -- or "SPeeDY" -- proxy, which was originally developed by Google in 2010 to speed up the web by reducing the latency of page loads compared to HTTP and has since been contributed to the IETF for use in HTTP 2.0. SPDY is embedded in many common browsers, including Google Chrome, Internet Explorer versions 8 and up, Amazon Silk and Firefox, and also used by a relatively small number of websites -- less than 1% of the total -- that happen to be the largest players. These SPDY-enabled sites, including Google, Facebook, Amazon, and Twitter, represent more than half the Internet traffic on service provider networks, says Kevin Shatzkamer, distinguished architect of mobility, web, and media for Cisco.

Network operators are having trouble with SPDY-based web traffic because of the way the proxy encapsulates multiple traffic flows into a single encrypted tunnel, making all of that traffic invisible to the network, and in essence, disabling network-based services including firewalls, parental controls, policy management, traffic-shaping, and more.

In addition, the ability of content delivery networks to distribute traffic closer to the consumer is blunted because "There is no longer any value in distributing the content any further than a SPDY proxy is distributed," Shatzkamer says. Thus far, SPDY deployment is considerably less than that of well-established CDNs.

In launching the OWA, ATIS is stressing the potential negative impact on consumers of closed proxy tunnels but there's little denying the potential negative impact on the business models of network operators as well, as their ability to enhance their revenue-streams with value-added services would be seriously impacted.

McEachern says there are proxies service providers could implement as well that would have similarly negative effects on other web players, but that the better approach would be for all players to collaborate on a process that is mutually beneficial. He says:

    We need an open service optimization proxy that takes into account the fact that a number of stakeholders have relationships with end-users and we need to protect and recognize those relationships in whatever function that we deploy. We plan to dig into the specifics for what exactly that means -- what are the use cases for how it is deployed, what is the functionality that is required by those uses cases, what becomes the list of requirements for that open service optimization proxy.

As part of that discussion, the OWA also would talk about how to protect user traffic meta-data and determine who gets access to it.

All of this will have to happen in very rapid fashion, beginning with a kickoff meeting on May 14. To read more about the OWA and the proxy problem, check out this whitepaper, "An Analysis of the SPDY Protocol and the SPDY Proxy."

— Carol Wilson, Editor-at-Large, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/6/2014 | 3:31:05 PM
Web Giants V. Network Giants
I am not an expert on Web protocols - far from it - but this seems to me to be shaping up as a serious argument between folks delivering the most content over the Web and folks building the networks that deliver that content. 
Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (4) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
LRTV Huawei Video Resource Center
Thailand's AIS: Transforming to an FMC Operator

7|17|15   |   4:53   |   (0) comments


Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
LRTV Huawei Video Resource Center
Cambodia's TRC Discusses Its Plans for National Broadband

7|17|15   |   10:33   |   (0) comments


In this video, Chakyra Moa, Chairman of Telecommunication Regulator of Cambodia (TRC), talks in in-depth with Heavy Reading about the Cambodia's current telecom market and TRC's goals and expectations for the future.
LRTV Documentaries
5G Phone

7|16|15   |   2:09   |   (4) comments


A man has an opportunity to purchase the world's first working 5G phone. Imagine the possibilities...
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
Hot Topics
AT&T U-verse TV Hits the Skids
Alan Breznick, Cable/Video Practice Leader, 7/24/2015
Robbins Succeeds Chambers as Cisco Changes CEOs
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/27/2015
Easing the Tech Pains for the Homeless
Carol Wilson, Editor-at-large, 7/28/2015
RJio to Launch Its Own 4G Devices Brand
Gagandeep Kaur, Contributing Editor, 7/27/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
Cats with Phones
Distract-a-Cat Click Here
The vibrate function makes for a useful cat distraction.