& cplSiteName &

ATIS Works to Avert Web Control Battle

Carol Wilson
5/6/2014
50%
50%

ATIS today is launching an ambitious process aimed at drawing web giants such as Amazon and Google into a collaborative effort to address network operator problems with the current use of the SPDY proxy to optimize web traffic. At stake is a fundamental conflict over who will control the process of optimizing web traffic and its treatment going forward.

The Open Web Alliance is a new group created by Alliance for Telecommunications Industry Solutions (ATIS) that hopes to very quickly look at establishing a more open service optimization proxy, ahead of the IETF's likely move to standardize HTTP 2.0 in November of this year. And while ATIS is representing the network service provider community in its efforts, the OWA is intended to be open to all comers and hopes to attract the likes of Google (Nasdaq: GOOG), Amazon.com Inc. (Nasdaq: AMZN), Facebook , and Twitter Inc. , all of which are early users of the as-yet un-standardized SPDY proxy.

"We are actively reaching out to them and they are welcome," says Jim McEachern, senior technology consultant for ATIS. "We have a few people who have already indicated definite interest."

Among those already engaged in the OWA from the service provider community are Alcatel-Lucent (NYSE: ALU), AT&T Inc. (NYSE: T), Cisco Systems Inc. (Nasdaq: CSCO), Ericsson AB (Nasdaq: ERIC), Hitachi Ltd. (NYSE: HIT; Paris: PHA), HyperCube, LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , Nokia Networks , Oracle Corp. (Nasdaq: ORCL), Rogers Communications Inc. (Toronto: RCI), TDS Telecom , Verizon Communications Inc. (NYSE: VZ) and ViaSat Inc. (Nasdaq: VSAT), but the list is growing, according to ATIS.

The issue at hand is the use of the browser-based SPDY -- or "SPeeDY" -- proxy, which was originally developed by Google in 2010 to speed up the web by reducing the latency of page loads compared to HTTP and has since been contributed to the IETF for use in HTTP 2.0. SPDY is embedded in many common browsers, including Google Chrome, Internet Explorer versions 8 and up, Amazon Silk and Firefox, and also used by a relatively small number of websites -- less than 1% of the total -- that happen to be the largest players. These SPDY-enabled sites, including Google, Facebook, Amazon, and Twitter, represent more than half the Internet traffic on service provider networks, says Kevin Shatzkamer, distinguished architect of mobility, web, and media for Cisco.

Network operators are having trouble with SPDY-based web traffic because of the way the proxy encapsulates multiple traffic flows into a single encrypted tunnel, making all of that traffic invisible to the network, and in essence, disabling network-based services including firewalls, parental controls, policy management, traffic-shaping, and more.

In addition, the ability of content delivery networks to distribute traffic closer to the consumer is blunted because "There is no longer any value in distributing the content any further than a SPDY proxy is distributed," Shatzkamer says. Thus far, SPDY deployment is considerably less than that of well-established CDNs.

In launching the OWA, ATIS is stressing the potential negative impact on consumers of closed proxy tunnels but there's little denying the potential negative impact on the business models of network operators as well, as their ability to enhance their revenue-streams with value-added services would be seriously impacted.

McEachern says there are proxies service providers could implement as well that would have similarly negative effects on other web players, but that the better approach would be for all players to collaborate on a process that is mutually beneficial. He says:

    We need an open service optimization proxy that takes into account the fact that a number of stakeholders have relationships with end-users and we need to protect and recognize those relationships in whatever function that we deploy. We plan to dig into the specifics for what exactly that means -- what are the use cases for how it is deployed, what is the functionality that is required by those uses cases, what becomes the list of requirements for that open service optimization proxy.

As part of that discussion, the OWA also would talk about how to protect user traffic meta-data and determine who gets access to it.

All of this will have to happen in very rapid fashion, beginning with a kickoff meeting on May 14. To read more about the OWA and the proxy problem, check out this whitepaper, "An Analysis of the SPDY Protocol and the SPDY Proxy."

— Carol Wilson, Editor-at-Large, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/6/2014 | 3:31:05 PM
Web Giants V. Network Giants
I am not an expert on Web protocols - far from it - but this seems to me to be shaping up as a serious argument between folks delivering the most content over the Web and folks building the networks that deliver that content. 
From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Interviews
    Testing When There's No 'There' There

    5|4|16   |     |   (0) comments


    The benefits of SDN/NFV are well known, but the transition comes with some challenges, prominent among them is: how do you test a network that has been abstracted and has the potential to be endlessly reconfigurable? Light Reading was at NFV World Congress in Santa Clara, Calif., where we bumped into Mats Nordlund, CEO and co-founder of Netrounds, a Swedish ...
    LRTV Interviews
    Ditching the Slash & the Orchestration Wars

    5|3|16   |     |   (2) comments


    SDN and NFV have been inextricably bound with each other for so long that on a conceptual level, smooshing them together into one catch-all phrase – SDNFV – is now justifiable, according to Dan Pitt, executive director of the Open Networking Foundation (ONF). Light Reading spoke to Pitt at the NFV World Congress, where he explained that the next ...
    LRTV Custom TV
    ZTE TV Connect Highlights

    5|3|16   |     |   (0) comments


    ZTE gives us a tour of its booth and new products at TV Connect in London.
    LRTV Custom TV
    Deluxe's Unified Delivery Solution

    5|3|16   |     |   (0) comments


    Join Alan Breznick of Light Reading and visit the Deluxe booth at NAB! Here you'll find Deluxe's Unified Delivery Solution, OTT video, virtual reality, HDR, 4K and much more!
    LRTV Interviews
    Verizon Puts Gray Boxes in the Shade

    5|2|16   |   04:33   |   (1) comment


    When it comes to the white box trend, "gray" boxes, which have a slight proprietary twist, don't give service providers and end users the advantages they're seeking, according to Verizon's Vice President of Product and New Business Innovation Shawn Hakl.
    LRTV Custom TV
    Dealing With a Disrupted Video Market

    5|2|16   |     |   (0) comments


    Ericsson's Simon Frost discusses how traditional pay-TV providers can cope with the big changes wrought by the rise of OTT video and IP technology.
    LRTV Custom TV
    The VNF Responsibility of Red Hat

    5|2|16   |     |   (0) comments


    At MWC, Caroline Chappell of Heavy Reading visits the Red Hat booth and sits down with Chris Wright to talk about the responsibility the VNF needs to take on in order to ensure the operators get the carrier-grade performance they expect for their network.
    LRTV Interviews
    AT&T Expert on the Key Pillars of UC

    4|29|16   |   03:58   |   (0) comments


    Vishy Gopalakrishnan, AVP of product marketing at AT&T, talks about the three developments that are making unified communications and collaboration secure and reliable for enterprise users.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    LRTV Interviews
    Unified Comms Finds Its Voice

    4|25|16   |   03:44   |   (0) comments


    Peter Quinlan, VP of UCC Product Management at Tata Communications, talks about the evolution of the unified communications and collaboration services sector and how voice is now a big part of current developments.
    LRTV Documentaries
    So... What Do We Do Now?

    4|25|16   |   03:24   |   (0) comments


    After a long hiatus, Max Dingman, the CEO of a GeeGhiz, returns for a motivational board room pep talk.
    Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Ultra-Broadband Summit, Hong Kong
    Iain Morris, News Editor, 4/27/2016
    WiCipedia: Woman Cards & Bitch Switches
    Sarah Thomas, Director, Women in Comms, 4/29/2016
    Amazon AWS Reports $2.6B Quarterly Revenue, Up a Colossal 64%
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/28/2016
    Sprint CEO: Our Spectrum Is for 5G
    Dan Jones, Mobile Editor, 5/3/2016
    Amazon & Other 'Big 4' Cloud Providers Crushing Competitors
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/29/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Sloth Mail Click Here
    Sloth mail -- somehow even slower than snail mail.
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.